15 min
Kelly Peters, CEO of BEworks: Think like a scientist to make better business decisions Leading Into The Unknown
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- Business
“Our intuition is beautiful and can give us tremendous insights, but we also need to recognize that it's misguided." Kelly Peters explains how her “irrational passion” for behavioral economics led her to co-found the first management consulting firm dedicated to bringing scientific thinking into business strategy, and how leaders can make smarter decisions by incorporating behavioral economics into their operations.
Kelly Peters is the CEO and Co-Founder of BEworks, which provides scientific research, evidence-based strategies, and fully implemented solutions to their clients, which include Fortune 500s and governments around the world. She has also overseen the launch of several business ventures that capitalize on insights into consumer behavior. Kelly is a Faculty Lecturer of Applied Behavioral Science at the University of Toronto’s Rotman School of Management, as well as a regular lecturer at Cornell and Harvard, among other schools.
Hosted by Tom Andrews: For the past twenty years, Tom Andrews has been helping Chief Executives lead their organizations through transformation, most recently as the President of SYPartners’ Organizational Transformation practice. He has recently founded a new organization, TJA Leadership, which integrates leadership development into organizational and cultural transformation. Tom has helped design leadership curricula for GE’s Management Development Institute at Crotonville and the U.S. Military Academy at West Point, and regularly speaks at Fortune 100 companies and other high-performance organizations.
“Our intuition is beautiful and can give us tremendous insights, but we also need to recognize that it's misguided." Kelly Peters explains how her “irrational passion” for behavioral economics led her to co-found the first management consulting firm dedicated to bringing scientific thinking into business strategy, and how leaders can make smarter decisions by incorporating behavioral economics into their operations.
Kelly Peters is the CEO and Co-Founder of BEworks, which provides scientific research, evidence-based strategies, and fully implemented solutions to their clients, which include Fortune 500s and governments around the world. She has also overseen the launch of several business ventures that capitalize on insights into consumer behavior. Kelly is a Faculty Lecturer of Applied Behavioral Science at the University of Toronto’s Rotman School of Management, as well as a regular lecturer at Cornell and Harvard, among other schools.
Hosted by Tom Andrews: For the past twenty years, Tom Andrews has been helping Chief Executives lead their organizations through transformation, most recently as the President of SYPartners’ Organizational Transformation practice. He has recently founded a new organization, TJA Leadership, which integrates leadership development into organizational and cultural transformation. Tom has helped design leadership curricula for GE’s Management Development Institute at Crotonville and the U.S. Military Academy at West Point, and regularly speaks at Fortune 100 companies and other high-performance organizations.
15 min