31 min
LAB: How To Build Your Perfect Customer Target Persona w/ Ina Yulo Stuve | AWS The BAE HQ Podcast
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- Entrepreneurship
In LAB #11, The BAE HQ Welcomes Ina Yulo Stuve, Head of Marketing at Amazon Web Services (AWS)Today we're talking about how to build the right persona for your customers at your startup, and we're going through this in real depth about what exactly a persona is, what traits you need to put in there, what mistakes people often make when they're creating their personas, how to target your marketing towards that persona effectively and also to know, when you think you've got different personas a...
In LAB #11, The BAE HQ Welcomes Ina Yulo Stuve, Head of Marketing at Amazon Web Services (AWS)Today we're talking about how to build the right persona for your customers at your startup, and we're going through this in real depth about what exactly a persona is, what traits you need to put in there, what mistakes people often make when they're creating their personas, how to target your marketing towards that persona effectively and also to know, when you think you've got different personas a...
31 min