40 episodes

In the launch perspective podcast, we share the mindset and the step-by-step strategies that will help you launch and scale the online business of your dreams so you can live life with more freedom and impact.

Launch Perspective Lydia Martin

    • Business
    • 4.9 • 15 Ratings

In the launch perspective podcast, we share the mindset and the step-by-step strategies that will help you launch and scale the online business of your dreams so you can live life with more freedom and impact.

    39: How to Strategically Plan For Growth So That Your Business Can Thrive

    39: How to Strategically Plan For Growth So That Your Business Can Thrive

    Step into the world of financial clarity with growth strategist, Leandra Nisbet. This episode is a lifeline for entrepreneurs tangled in pricing and strategic planning. Leandra distills her expertise into powerful, bite-sized advice, giving you the tools to confidently manage and grow your business finances. Tune in and turn financial chaos into calculated success!
    Topics Covered:
    The importance of finances in entrepreneurial growth and planning.Challenges faced by entrepreneurs when it comes to financial decision-making and pricing strategies.Leandra’s three-part framework for strategic financial planning.The significance of identifying your target audience and providing value that meets their specific needs.The necessity of developing a data-driven pricing strategy.The importance of having a structured financial and business operation plan.Are you an entrepreneur struggling with your finances or uncertain about how to create a plan for sustainable growth?
    For more information on how to tackle financial challenges head-on and set the course for a profitable future, check out these resources:


    Join Financial Freedom Bootcamp: https://lydiamartin.info/ffbootcamp


    Join Enlighten at https://lydiamartin.info/enlighten

    Connect with us:
    Instagram | YouTube | Pinterest | Facebook 

    • 24 min
    38: Inside Ecamm: Elevate Your Videos and Amplify Audience Connection

    38: Inside Ecamm: Elevate Your Videos and Amplify Audience Connection

    Go behind the scenes of Ecamm, a live streaming and video recording tool, exclusively for Mac users. In this episode, I show you how Ecamm can dramatically elevate your videos, offering a seamless experience for you and your audience. Discover Ecamm's unique features, along with tips for enhancing interaction and engagement.
    Watch the video for this episode 👉 https://www.banishbusinessclutter.com/blog/inside-ecamm-elevate-your-videos

    Get a FREE trial of Ecamm Live 👉 https://lydiamartin.biz/Ecamm

    Learn Ecamm with my Ecamm Made Easy Course 👉 https://www.banishbusinessclutter.com/ecamm-made-easy

    Or, get Ecamm Made Easy FREE when you join our Ignite Membership 👉 https://www.banishbusinessclutter.com/ignite

    Don't have a Mac? Check out Streamyard 👉 https://lydiamartin.biz/Streamyard

    Connect with us:
    Instagram | YouTube | Pinterest | Facebook 

    • 18 min
    37: Organic Strategies that Boost Visibility & Build Your Email List

    37: Organic Strategies that Boost Visibility & Build Your Email List

    Whether you're launching your online business or scaling up, understanding how to attract the right audience and grow your email list is crucial. In this episode I chat with Visibility Expert, Tracy Beavers, who shares invaluable insights into why consistency in visibility strategies can make a world of difference. Listen in for concrete steps that will supercharge your email list growth.

    To learn more, join Tracy's upcoming masterclass 👉 CLICK HERE
    Get early access to content we share on the podcast and so much more. Join our Facebook Community for Course Creators & Coaches 👉 CLICK HERE 

    Click here to join our IGNITE membership. 🔥 

    Click here to watch the video for this episode.


    Connect with us:
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    • 29 min
    36: What It Really Looks Like to Create a Profitable Digital Course

    36: What It Really Looks Like to Create a Profitable Digital Course

    Have you ever daydreamed about crafting your own digital course, but felt lost on the first step? In today's heart-to-heart episode, we sit down with the incredible Amy Porterfield, who many lovingly dub the 'queen of digital courses.' Together, we unravel the magic and nuances of making a mark in online learning and turning your passion into profit.

    Key takeaways from this episode:
    Discover the compelling reasons behind why you should consider a digital course, and learn whether it's an avenue even for those with a 9-5 or those dabbling in side hustles.Already a coach, consultant, or a service provider? Amy shares invaluable insights on pivoting from a 1:1 business model to leveraging your expertise in the vast realm of digital courses.Discover the perfect topic for your course using Amy’s 'sweet spot' method and get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital CourseWe then venture into the intricate world of pricing strategies (a.k.a. Course Math), showing you how to reach your personal revenue goals.Since creation is only half the battle – Amy dishes out key marketing techniques to ensure your course doesn’t collect dust on the digital shelf.Note: Doors to Amy's ‘Course Confident’ Bootcamp are now closed, but you can register for her FREE Masterclass and learn more about Digital Course Academy at lydiamartin.info/academy.If you've ever felt intimidated or held back by worries and limiting beliefs, listen in for Amy’s final words of wisdom that promise to inspire. Dive in and let’s chart a path to your digital course success!
    Click here to watch the video for this episode.


    Connect with us:
    Instagram | YouTube | Pinterest | Facebook

    • 35 min
    35: Elevate Engagement with Text Marketing and Project Broadcast

    35: Elevate Engagement with Text Marketing and Project Broadcast

    Take a deep dive into the world of text marketing, one of the most effective ways to elevate engagement. Joined by Dawn Barr, Customer Success Specialist from Project Broadcast, we'll demystify the process of setting up and executing powerful text campaigns that help you connect with your audience.

    Click here to watch the video for this episode.
    Key takeaways from this episode:


    1. Why Text Marketing is a valuable tool to use in your business.
    2. Identifying your communication needs which determines how you will utilize Project Broadcast.
    3. How to get started with Project Broadcast, choosing the right plan, and setting up your first campaigns.
    4. Strategies and tips to increase attendance rates for your events.
    5. Setting up and automating your marketing campaigns for optimal results.
    6. A quick guide on how to kick off your text marketing journey with two FREE TEMPLATES you can import into your Project Broadcast account.


    💥 Get Project Broadcast and save 50% on your first month or get 2 months free plus 10% off an annual subscription at https://lydiamartin.info/ProjectBroadcast

    Get access to TWO of the campaigns I use most often.
    A WELCOME campaign that sends a message immediately when they text a KEYWORD to your project broadcast number.A CALENDAR campaign that you can edit to send multiple reminders based on a specific date and time.Here's how to import my templates into your account...
    Go to BUNDLES, click on the 3 dots, then click IMPORT. Enter the codes below.


    Welcome Campaign: 6W9MdRqbbCQ
    Calendar Campaign: gpmDMLwmJdQ


    📚 Check out Project Broadcast's tutorials HERE.


    Join our premier membership for online business owners for access to monthly masterclasses, coaching, and a complete library of tech tutorials like this one! Join us in Ignite. 🔥

    Connect with us:
    Instagram | YouTube | Pinterest | Facebook

    • 41 min
    34: How to Create an Online Course with Kajabi

    34: How to Create an Online Course with Kajabi

    Learn how to extract the gems from your own knowledge and mold them into an online course using Kajabi. You'll get a behind-the-scenes look of how to create your course inside Kajabi, step by step, and explore various theme options and design techniques to make your course stand out.

    Click here to watch the video for this episode.

    Key takeaways from this episode:
    1. Brainstorm Your Course Idea: Learn how to extract the gems from your own knowledge and mold them into an exciting course concept.
    For more brainstorming tips, I recommend watching THIS VIDEO.
    2. Build Your Course with Kajabi: I'll take you through the process of creating your course inside Kajabi, step by step.
    3. Design for Success: Explore various theme options and design techniques to make your course stand out.
    4. Real-Life Examples: Get a behind-the-scenes look at courses I've built inside Kajabi for real-world inspiration.


    💥 Get access to all that Kajabi has to offer:
    30-Day Free Trial | Kajabi Training & Resources | Kajabi themes from Penny In Your Pocket 


    🔥 Learn more about powerful tools you can use to create an online course: 
    Kajabi | Canva | ChatGPT | MindNode


    📚 Courses and programs mentioned in this video:
    Ignite Membership | The Digital Clutter Cure | Countdown to Launch with Kajabi | Maximize Your Mac  | Challenge Launch Roadmap | Affiliate Marketing Workshop


    👉 Join my Facebook Community at https://launchperspective.community

    Connect with us:
    Instagram | YouTube | Pinterest | Facebook

    • 39 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

ro blox ,

Love Lydia

Love her advice for small biz and solopreuners! She gives that ‘next small step’ for us little guys/gals-Kelly

Idontwantto11 ,

EXACTLY what I needed!

The heavens opened, the angels were singing when I discovered Lydia’s podcast! 😀 Every single episode is just exactly what I needed to hear as I’m pivoting my 15 year photography business into online photography education. She has been down the road I’m on and knows the exact hurdles I’m coming across. She shares tips to maneuver them all in down to earth, practical and inspiring ways. Hands down the best information out there for building your business! Thank you Lydia!!

emily reagan ,

JACKPOT business podcast

Just listened to the episode with Amy Porterfield and I am hooked!! It’s clear Lydia knows her online business strategies and how to scale business. I’m already nerding out on all the must-know topics: email list growth, FB ads and mindset. This podcast is the JACKPOT of online business knowledge. I love that it’s in one spot to learn as I drive my kids around, wait in pick up lines, sweep the floors, or design sales pages and have my brain on a bigger business. 🙌

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