Your Online Business Mentor

Lydia Martin | Online Business Mentor
  • 4.7 (18)
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  • UPDATED SEMIWEEKLY

If you’ve been waiting for clarity before you take action in your online business, this podcast is for you. Your Online Business Mentor is a podcast for course creators, coaches, and digital entrepreneurs who want to build an online business with intention, momentum, and sustainable revenue. Hosted by Lydia Martin, your online business mentor and founder of Launch with Lydia, this show is designed for entrepreneurs who care deeply about what they’re building, but feel stuck overthinking their next move.  Lydia brings real-world experience from building a profitable online business, mentoring hundreds of entrepreneurs, and helping ideas turn into clear, launchable offers. Each episode blends online business strategy, mindset, and practical guidance to help you stop waiting for perfect clarity and start moving forward with confidence.  You’ll hear conversations about launching offers, building sustainable income, creating digital products, simplifying systems, and designing an online business that supports your life and your family. In this podcast, you’ll get answers to questions like: • How do I start or grow an online business without feeling overwhelmed? • What should I launch first in my online business? • How do I stop overthinking and start taking action? • How do I build sustainable revenue with digital offers? • Do I need everything figured out before I launch? • How can my online business support my purpose and my life? Whether you’re launching your first offer or refining an existing online business, this podcast will help you create clarity through action and build momentum that lasts. Learn more at https://launchwithlydia.com

  1. 61: Why Cohort-Style Courses Are Winning Right Now

    1D AGO

    61: Why Cohort-Style Courses Are Winning Right Now

    In today’s episode, we’re building on yesterday’s conversation about why evergreen courses feel harder to sell in 2026… and we’re talking about what’s working instead. Cohort-style courses. Not because they’re trendy. Not because evergreen is dead. But because the market has shifted. Information is no longer scarce. AI can generate strategies instantly. Content is everywhere. Buyers are overwhelmed. So if information isn’t the value anymore… What is? Implementation. Momentum. Accountability. Transformation. In this episode, I explain why cohort experiences meet that need and why they are winning right now for digital entrepreneurs. I also share how I’ve been using cohort-style delivery since the very beginning of my business… long before I even had language for it… and how launching my program The Digital Clutter Cure six times in two years generated over $200,000 in revenue and built the loyal student base that still supports my business today. In This Episode, You’ll Learn: • The difference between a cohort experience and a traditional evergreen course • Why information alone no longer drives buying decisions • How cohort energy reduces overwhelm and increases completion • The power of accountability and shared momentum • Why milestones create transformation more effectively than modules • How launching structured cohorts can create repeatable revenue rhythm A Key Shift to Consider Cohort-style courses are not just about adding live calls. They represent an identity shift. You move from being a course creator… to becoming an experience leader and guide. Instead of asking, “What modules should I record?” You ask, “What milestones must my students hit to experience transformation?” Modules organize information. Milestones organize progress. And transformation is what today’s buyers are truly looking for. A Question to Reflect On If your current offer feels harder to sell, ask yourself: Is it designed as a content library… or as a guided pathway? Because transformation comes from milestones, not modules. In tomorrow’s episode, we’ll get practical. I’ll walk through how I intentionally design cohort-style offers, including length, structure, pricing, and how to know if you’re ready to launch one. And remember… clarity and impact come from action. Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway. Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey. Submit your question at youronlinebusinessmentor.com Access resources and programs at https://launchwithlydia.com Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi Connect with me: https://instagram.com/lydiamartinbiz https://youtube.com/@lydiamartinbiz https://launchwithlydia.substack.com

    8 min
  2. 60: Why Evergreen Courses are Harder to Sell in 2026

    2D AGO

    60: Why Evergreen Courses are Harder to Sell in 2026

    In this episode, we’re talking about something many course creators are quietly feeling: Evergreen courses are harder to sell right now. But here’s the truth… courses are not dead. The traditional, information-heavy, DIY delivery model is what’s struggling. We’re living in what many are calling a trust recession. Information is everywhere. AI can generate strategies instantly. YouTube tutorials are endless. Buyers are overwhelmed. And when information is abundant, it is no longer the differentiator. Transformation is. In this episode, I break down: • Why information alone is no longer enough • The real reason completion rates in evergreen courses are low • How overwhelm is impacting today’s buyers • Why students are looking for guidance, context, and accountability • The identity shift from course creator to experience leader I also share a behind-the-scenes example from my own Kajabi course, Countdown to Launch, and what changed when I shifted it from a traditional evergreen format to a live cohort-style experience. The results were dramatic. Completion rates increased. Momentum improved. And students experienced real transformation. That shift reinforced something powerful: People don’t just want modules. They want momentum. In This Episode, You’ll Learn: • What the “trust recession” means for digital entrepreneurs • Why evergreen courses feel heavier to sell in 2026 • The difference between modules and milestones • How cohort energy increases engagement and implementation • Why the delivery model, not your expertise, may be the real issue Key Takeaway If your evergreen course feels harder to sell… The problem may not be your content. It may be your delivery model. Today’s buyers want: • Context • Accountability • Guided implementation • A clear pathway forward Transformation comes from milestones, not modules. Tomorrow, we’ll go deeper into what an experience-led offer actually looks like, including how launching structured cohorts can create more predictable revenue and stronger student outcomes. And remember… clarity and impact come from action. Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway. Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey. Submit your question at youronlinebusinessmentor.com Access resources and programs at https://launchwithlydia.com Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi Connect with me: https://instagram.com/lydiamartinbiz https://youtube.com/@lydiamartinbiz https://launchwithlydia.substack.com

    9 min
  3. 59: How I Built Predictable Revenue in My Online Business

    2D AGO

    59: How I Built Predictable Revenue in My Online Business

    If you’ve ever felt frustrated about starting each month at zero in your online business, this episode is for you. In the early years of my business, most of my revenue came from live launches, courses, and workshops. And it worked. But once my business became our sole source of income after retiring my husband, the revenue roller coaster started to feel heavier. In this episode, I share how I shifted from relying mostly on live launches to building layered, predictable revenue through: • A focused membership model • Aligned affiliate marketing • One core cohort-style offer You’ll hear how my revenue mix evolved over time, why trust-based income matters, and how designing your business intentionally can create stability for your family. This isn’t about chasing passive income. It’s about building a thoughtful revenue mix that supports your life and your impact. In This Episode, You’ll Learn: • Why live launches built my foundation but not my stability • How my membership became the heartbeat of my business • The difference between passive income and trust-based income • How affiliate marketing grew from 3% to 30% of my revenue • Why one core offer is more powerful than constantly creating new ones • The key questions to ask when designing predictable revenue Key Takeaway Predictable revenue doesn’t happen by accident. It happens when you: • Focus on one core offer • Build strong relationships • Layer in aligned income streams • Design your business intentionally Want my complete affiliate marketing blueprint? Go to https://launchwithlydia.com/blueprint You don’t need a huge audience for this to work. You need consistency and connection. If You’re Building an Online Business… Ask yourself: What percentage of my income depends on launching? What percentage depends on trading time for money? What percentage is recurring? And how do I want this mix to look two years from now? I'd love to support you in your journey. Remember… clarity and impact come from action. Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway. Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey. Submit your question at youronlinebusinessmentor.com Access resources and programs at https://launchwithlydia.com Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi Connect with me: https://instagram.com/lydiamartinbiz https://youtube.com/@lydiamartinbiz https://launchwithlydia.substack.com

    7 min
  4. 58: Course or Membership? How to Know Which Model Is Right for You

    3D AGO

    58: Course or Membership? How to Know Which Model Is Right for You

    One of the most common questions I get from digital entrepreneurs is this: Should I launch a membership or a course first? In this episode, I take you behind the scenes of my founding member launch for IGNITE and explain why it worked… and why I do not believe memberships should be your first move in most cases. When I launched my membership, I did not open it to my full list. I invited 150 past clients and customers, people who had already experienced my cohort-style courses and live coaching. By the end of the month, 47 joined as founding members. But the success was not about the sales page. It was about three years of relationship building. If you are a course creator, coach, or digital entrepreneur trying to decide between launching a cohort-style course or building a membership, this episode will help you think strategically about your next best step. In This Episode, You’ll Learn: • Why my founding member launch converted at 31 percent • The power of relational equity before launching a membership • Why cohort-style courses are often easier to sell • The math behind $997 programs versus $47 per month memberships • What churn and retention really mean for recurring revenue • The foundational questions to ask before choosing your model This conversation is especially for: • Course creators launching their first or second offer • Coaches considering adding a membership • Digital entrepreneurs who want sustainable, predictable revenue • Anyone feeling pressure to “start a membership” too soon If your income feels inconsistent, or you are trying to decide which model makes sense for your stage of business, this episode will bring clarity. Key Takeaway Memberships are powerful when they are built on a strong foundation of trust and live connection. But for many entrepreneurs, launching a cohort-style course first creates: • Higher revenue faster • Stronger testimonials • Clearer messaging • Deeper relationships Relationships first. Membership second. Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway. Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey. Submit your question at youronlinebusinessmentor.com Access resources and programs at https://launchwithlydia.com Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi Connect with me: https://instagram.com/lydiamartinbiz https://youtube.com/@lydiamartinbiz https://launchwithlydia.substack.com

    8 min
  5. 57: Why I Stopped Relying on Big Launches and Built a Membership Instead

    5D AGO

    57: Why I Stopped Relying on Big Launches and Built a Membership Instead

    In this episode, I’m sharing a pivotal shift in my online business. For the first three years, I built momentum through live launches. They worked. They helped me build a six-figure business. They helped me grow my audience and refine my message. But they also created a revenue roller coaster. After retiring my husband from his 30-year IT career, my business became our sole source of income. That changed the stakes. I no longer wanted unpredictable revenue spikes followed by quiet months. I wanted stability. I wanted predictable income that supported our life and family. In this episode, I walk you through: • Why big launches built my foundation • The emotional reality of inconsistent revenue • Why live connection matters more than recorded content • The truth about membership models and recurring revenue • Why I waited to launch a membership • How IGNITE was born with 47 founding members If you are a digital entrepreneur, course creator, or coach wondering whether you should build a membership or keep relying on launches, this episode will help you think more strategically about your business model. Sometimes the answer is not a better launch. Sometimes it is a better structure. What You’ll Learn • How live launches can grow an online business quickly • The hidden stress of starting every month at zero • Why recurring revenue creates emotional stability, not just financial stability • The difference between selling content and providing real-time support • What most people misunderstand about memberships • Why timing and support matter when launching a membership Who This Is For This episode is for digital entrepreneurs who: • Feel exhausted by launch cycles • Want more predictable revenue • Are considering creating a membership • Care about building a sustainable online business • Want income that supports their life and family In the next episode, I’ll share exactly how I launched my membership with founding members and what changed once predictable revenue entered the picture. Remember… clarity and impact come from action. Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway. Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey. Submit your question at youronlinebusinessmentor.com Access resources and programs at https://launchwithlydia.com Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi Connect with me: https://instagram.com/lydiamartinbiz https://youtube.com/@lydiamartinbiz https://launchwithlydia.substack.com

    8 min
  6. 56: The Hidden Opportunity Inside Repetition

    6D AGO

    56: The Hidden Opportunity Inside Repetition

    If you feel like you’re doing the same thing over and over in your online business, you might be closer to your next breakthrough than you realize. In this episode, Lydia shares how launching the same program six times in two years built authority, clarity, and entirely new revenue streams. What started as one digital course evolved into live workshops, affiliate income, and a $68K signature program launch, all because of repetition. This conversation will help you see how refining and repeating your offer can reveal hidden opportunities inside your own systems. In This Episode, You’ll Learn: • Why repeating the same launch builds authority and confidence • How documenting what you’re doing creates teachable systems • The power of a Founder’s launch before building a program • How Lydia generated over $23K before officially launching Challenge Launch Roadmap • Why repetition led to a $68K launch and a new revenue stream • How to identify hidden offers inside your existing processes The Big Takeaway Repetition creates refinement. Refinement builds authority. Authority opens doors to new opportunities. If you are consistently getting results from something you’re doing in your business, there may be an offer hiding in plain sight. Resources Mentioned in This Episode Learn more about creating a challenge that turns cold leads into customers: https://launchwithlydia.com/launch Continue the Series This episode is part of the 21-day series, From Purpose to Impact, where Lydia shares the real journey of building a sustainable online business through action, refinement, and intentional growth. Be sure to follow or subscribe so you don’t miss the next episode, where Lydia shares why she eventually shifted from high-ticket launch cycles to a membership model for predictable revenue. And remember… clarity and impact come from action. Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway. Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey. Submit your question at youronlinebusinessmentor.com Access resources and programs at https://launchwithlydia.com Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi Connect with me: https://instagram.com/lydiamartinbiz https://youtube.com/@lydiamartinbiz https://launchwithlydia.substack.com

    9 min
  7. 55: Do You Really Need 250 Subscribers Before You Launch Your Course?

    6D AGO

    55: Do You Really Need 250 Subscribers Before You Launch Your Course?

    In this episode, Lydia debunks one of the most common myths in the online business world... that you need a certain number of subscribers before you can launch successfully. She shares how her very first launch helped her grow from zero to 400 subscribers and enroll 95 paying students at the same time, without a library of lead magnets, a complicated funnel, or a large audience. You’ll hear how live challenge launches functioned as her list-building strategy, why personal relationships mattered more than algorithms, and how launching can build both your email list and revenue simultaneously. This episode is part of the 21-day From Purpose to Impact series and is a reminder that momentum comes from action, not waiting. That’s how purpose turns into impact. In this episode, Lydia covers: • The myth that you need 250, 500, or 1,000 subscribers before launching • Why waiting to “build a list first” can stall your online business • How she grew from zero to 400 subscribers in her first launch • How 95 students enrolled without a traditional lead magnet • Why live challenges can serve as powerful lead magnets • The importance of real-life relationships and personal connections • The scrappy, boots-on-the-ground strategies she used to grow • The simple growth model: Increase Reach, Increase Relationships, Increase Revenue Reflection Are you waiting to launch because you believe your email list is too small?What relationships do you already have that could help you spread the word?What real pain point could you solve live instead of packaging into a PDF?Free Resource If you want to see the exact steps Lydia followed to go from zero subscribers to her first 400 email subscribers and 95 paying students, download her Online Revenue Roadmap. This guide outlines the practical, step-by-step actions she took to move from idea to launch to revenue. Download it here: https://launchwithlydia.com/juststart Follow the Podcast This is Day 8 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss what’s coming next. Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway. Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey. Submit your question at youronlinebusinessmentor.com Access resources and programs at https://launchwithlydia.com Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi Connect with me: https://instagram.com/lydiamartinbiz https://youtube.com/@lydiamartinbiz https://launchwithlydia.substack.com

    8 min
  8. 54: When Life Derails Your Momentum: How I Rebuilt After Losing Two Months

    FEB 15

    54: When Life Derails Your Momentum: How I Rebuilt After Losing Two Months

    What happens when life completely interrupts your business momentum? In this episode, Lydia shares what it felt like to lose two months of work due to illness after three successful launches in her first year of business. She opens up about the fear of starting again, the pressure of needing revenue, and the emotional weight of wondering if she had what it takes to rebuild. She walks through how she relaunched the same program again, tested a webinar-style launch, refined her invitation strategy, and ultimately grew her business to $200,000 in revenue with a 63% profit margin in her second full year. This episode is part of the 21-day From Purpose to Impact series and is a reminder that you are never starting over. You are starting wiser.  That’s how purpose turns into impact. In this episode, Lydia covers: • What it felt like to lose momentum after building early success • Why setbacks do not mean you are back at zero • How she relaunched the same digital course again in 2021 • The results of testing a webinar-style launch • Real revenue, ad spend, and profit numbers • How refining invitation strategy increased launch results • Why continuing to launch the same offer builds compounding momentum Reflection Have you experienced a season where life interrupted your business momentum?Are you truly starting over… or are you restarting with experience?What would it look like to relaunch wiser, instead of rebuilding from scratch?Support and Next Steps If you want to learn how to structure, refine, and relaunch your offers in a way that builds sustainable revenue, this is exactly what we do inside IGNITE. IGNITE is designed to help digital entrepreneurs move from scattered effort to clear action, with practical launch strategy, offer refinement, and consistent support. You can learn more at launchwithlydia.com/ignite Follow the Podcast This is Day 7 of a 21-day series. Follow or subscribe to Your Online Business Mentor so you don’t miss what’s coming next. Submit your question for our From Purpose to Impact podcast series and be entered into a special listener giveaway. Share what's holding you back from launching your business, offer, or next idea. Selected questions will be answered on the podcast, and all submissions are entered for a chance to receive access to programs designed to support your journey. Submit your question at youronlinebusinessmentor.com Access resources and programs at https://launchwithlydia.com Looking for a platform to run your online business? Get a 30-Day Free Trial + training & support at https://launchwithlydia.com/kajabi Connect with me: https://instagram.com/lydiamartinbiz https://youtube.com/@lydiamartinbiz https://launchwithlydia.substack.com

    8 min
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About

If you’ve been waiting for clarity before you take action in your online business, this podcast is for you. Your Online Business Mentor is a podcast for course creators, coaches, and digital entrepreneurs who want to build an online business with intention, momentum, and sustainable revenue. Hosted by Lydia Martin, your online business mentor and founder of Launch with Lydia, this show is designed for entrepreneurs who care deeply about what they’re building, but feel stuck overthinking their next move.  Lydia brings real-world experience from building a profitable online business, mentoring hundreds of entrepreneurs, and helping ideas turn into clear, launchable offers. Each episode blends online business strategy, mindset, and practical guidance to help you stop waiting for perfect clarity and start moving forward with confidence.  You’ll hear conversations about launching offers, building sustainable income, creating digital products, simplifying systems, and designing an online business that supports your life and your family. In this podcast, you’ll get answers to questions like: • How do I start or grow an online business without feeling overwhelmed? • What should I launch first in my online business? • How do I stop overthinking and start taking action? • How do I build sustainable revenue with digital offers? • Do I need everything figured out before I launch? • How can my online business support my purpose and my life? Whether you’re launching your first offer or refining an existing online business, this podcast will help you create clarity through action and build momentum that lasts. Learn more at https://launchwithlydia.com

Information

  • Creator
    Lydia Martin | Online Business Mentor
  • Years Active
    2022 - 2026
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © 2026 Your Online Business Mentor
  • Show Website
    Your Online Business Mentor