Leading in Crisis Series: Communicate The Industry of Trust

Today we continue our discussion on the Minimally Viable Crisis Leadership Model with the Communicate dimension.
In good times, we rarely communicate as effectively or regularly or with the right people as we should. Just like the rule-of-thumb with decision making speed - you should be communicating around 5-10x more than feels natural. Use asynchronous communication to your advantage here. Create audio/video artifacts that can be shared, edited, and consumed at leisure. Everyone around you is not always ready to listen when you are ready to speak - especially in a crisis. And, most importantly, don't forget communication with your closest family and friends - your life is going to be different for a little while, make sure everyone knows what's going on in your head and how you are planning on operating so they know what to expect from you.
If you want more details on the full framework, check out this overview post: https://robertgreiner.com/leading-through-crisis/.
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