How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Sunday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. is a comprehensive roadmap to building your personal brand.
Taylor Lorenz Sets the Record Straight in Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet
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Episode 197: Taylor Lorenz Sets the Record Straight in Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet
How many journalists do you know who can simultaneously report a story and inadvertently become the story? Taylor Lorenz sits in a class by herself. As a technology journalist for The Washington Post, she doesn't just report on the latest trend but writes about topics with more significant meaning and what they say about the state of technology, media, and culture.
But as a creator and internet personality, Taylor has often become the story herself and a target by many. The backlash comes swiftly, frequently, and usually from right-wing media. Tucker Carlson's favorite pastime is bashing her every move. Fox has held entire segments around Taylor, and #TaylorLorenz is often a trending hashtag on Twitter (now X). Elon Musk has gone after her many times. The minute she publishes a story, she'll start trending, and the trolling begins. None of it is slowing Taylor down.
Taylor Lorenz has been the authority on internet culture for over a decade, documenting its far-reaching effects on all corners of our lives. In her first book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet, debuts this week, she presents a groundbreaking social history of the internet—revealing how online influence and the creators who amass it have reshaped our world, online and off.
"It's important to set the record straight on where the "creator economy" emerged from because, in 2021, when Silicon Valley finally woke up and was forced to take internet culture seriously because of the pandemic, there was just so much revisionist history. They were talking about how MrBeast founded the notion of productizing himself — that's just not true. Beauty vloggers were doing that back in 2012. Mommy bloggers pioneered a lot of these revenue streams, so I wanted to also talk about that. No one has written that history. I want to tell the stories that have been written out of history by Silicon Valley," says Taylor.
In this episode, Taylor and I map her journey from former aspiring fashion publicist to globally renowned journalist. We cover the state of the creator economy, how she follows trends and the future of tech, where she sees social media heading, and most importantly, setting the record straight on its birth and evolution. I am honored to be included in her book for my work as the former DKNY PR GIRL social media personality I created and was the voice of from 2009-2015.
I have loved watching Taylor's career. Fun fact: her first work experience was as a PR intern at DKNY in my department! She has an exceptional finger on the pulse of the internet and the ability to see patterns others don't. I truly admire her strength and resistance to her haters. In her new book, Extremely Online, she shares "the inside, untold story of what we have done to the internet and what it has done to us."
How to Dream Big and Win and Create a Billion-Dollar Business with Liz Elting, One of Forbes's Richest Self-Made Women in America
You don't need to invent something new to be a wildly successful entrepreneur. According to Liz Elting, one of Forbes's "Richest Self-Made Women in America," you only need to identify something you can do differently and better. Her new book, DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion Dollar Business, captures all her learnings.
After living, studying, and working in five countries across the globe, Liz Co-founded TransPerfect out of an NYU Stern dorm room in 1992. At the time, there were already 10,000 language solutions companies in existence. In fact, she was working at the biggest one. However, Liz saw flaws in their service offerings and set out to do it better. She succeeded and built the largest language-solutions company in the world. She served as Co-CEO until 2018.
Following her departure, Liz founded the Elizabeth Elting Foundation to break down systemic barriers, bridge gaps, and foster systemic change for women and other underserved communities so that people of every stripe can succeed, thrive, and reach their potential. In 2020, the Elizabeth Elting Foundation launched the Halo Fund, a comprehensive multimillion-dollar pandemic relief initiative to directly support medical needs, hunger relief, health equity, and on-the-ground efforts in underserved communities.
When Liz was at NYU, she tried to find books on starting a business, but none resonated with her, and she read many. In DREAM BIG AND WIN, Liz reveals a counterintuitive approach to success and divulges practical and inspiring tips you can implement immediately. Her refreshingly frank and humorous recollections of lessons in life and entrepreneurship serve as a guide for anyone who seeks to fulfill their highest potential.
DREAM BIG AND WIN is for anyone who has ever dreamed of translating their passion into purpose and creating something bigger than themselves—from one of the most successful women in America.
This episode is full of tactical and sometimes surprising advice. Liz shares everything from why your goal should be to replace yourself, the shocking question she asks every candidate she interviews, why you should never be a 50/50 partner, and so much more.
I've had the pleasure of consulting on Liz's book launch strategy, and I'm doubly honored to join her on October 4th from 6pm - 7pm for a joint book signing at Barnes & Noble on the Upper East Side at 1550 3rd Avenue at 87th Street. If you're in New York City, I hope you will join us to get signed copies of DREAM BIG AND WIN and ON BRAND!
Insider Intel on Job Hunting and Networking Hacks From LinkedIn's Catherine Fisher
In this special edition of LEAVE YOUR MARK, I sit down with Catherine Fisher, Vice President of Integrated Data and Consumer Communications for LinkedIn. Because who's better than Catherine to share the information we need right now to ensure we navigate our careers strategically?
Catherine is an established marketing and communications leader and has worked for some of the most notable consumer brands, including Netflix and eBay, with more than 20 years of experience. Currently, she leads the consumer communications strategy for LinkedIn and serves as the company spokeswoman educating and inspiring people on how to think about and grow their careers.
In this episode, we cover the following:
The best way (and hacks!) to search for a job on LinkedIn.
What career cushioning means, and why you need to do it.
Why despite increasing economic uncertainty, LinkedIn's new survey has found that most professionals feel confident in their career prospects.
Should employees be bold right now and ask for raises?
The most important soft skills employers are looking for now.
The most in-demand skills employers are seeking out.
Why it's about playing the long game of building a career, not solely focusing on your current job.
Advice for people on how to network on Linkedin and get mentorship
How to create company culture today
The best way to fortify your network
The top three most coveted roles right now.
The best way to leave your mark on LinkedIn
Kate Doerge on Choosing Joy and Positivity Even in the Face of Tragedy
After decades in marketing and communications and a new role as an operating partner at Traub, Kate Doerge never anticipated that she would also become a CEO. This new job, however, is the one her whole career has prepared her for and the one she was meant to do.
When Kate's daughter Penny rolled off the bed at four months old, what seemed like a typical tibia fracture uncovered a diagnosis called Neurofibromatosis, also known as NF. One out of 300,000 kids is diagnosed with NF. This genetic disorder causes tumors to grow on nerve pathways anywhere in the body. At the time, doctors encouraged them to focus on healing the leg and not google NF.
As parents, they were determined to make sure Penny lived a big, beautiful life. Even though she had her first surgery at 15 months old and was in a body cast for four months, she would commando crawl across the room in her bright pink cast bedazzled with gemstones. Nothing stopped Penny.
Throughout her life, Penny was never defined by her ailments. She also didn't hide from them. She knew she was different from most people but never referred to it. Over her short years, Penny endured seven orthopedic surgeries and 11 brain surgeries. She never felt sorry for herself. Penny lived as a typical social and funny teenage girl with a beautiful smile and someone who was always the life of the party. Sadly, NF took Penny at 16.
Within days of Penny's passing, Penny's Flight was launched in celebration of the extraordinary life of Penny Doerge and the qualities she personified — joy, artistic expression, and humor — while bravely living with Neurofibromatosis (NF) since infancy. The Foundation's mission is to make much-needed advances in medical research on Neurofibromatosis and related disorders — with a lasting impact on altering the course of this disease. There is no cure for NF, and research around the disease remains underfunded despite being one of the most common genetic disorders in the United States.
Through Penny's story and bright light, the Foundation aims to expand knowledge around NF while inspiring others to find beauty in imperfection, positivity in the face of challenge, and faith over fear. In less than a year, they have raised over $3 million for Penny's Flight, and this is just the beginning.
There is no greater tragedy than losing a child. Still, Kate Doerge and her husband, Chad Doerge, made a choice: to choose joy and positivity and focus on spreading their daughter Penny's light because living life with joy and optimism came naturally for Penny.
In this episode, Kate shares how she and Chad handle adversity and how their mentality of choosing joy and positivity has led them. Kate shares the steps they took to build this Foundation in a few days and how anyone can model this mindset to push through even the most tragic times. As Kate says, it's not about your lifespan but your wingspan. Penny always spread her wings and shined her light. This episode is about strength, resilience, and the power of positivity, everything Penny embodied. Penny lived her life's purpose and will continue to inspire others.
Leaving Toxic Relationships and Being Brave-ish with Lisa Niver
Although Lisa Niver has traveled in far-off locales from Vanuatu to Nepal, received numerous accolades as an award-winning travel expert who has explored 102 countries and six continents, and is the founder of the website WeSaidGoTravel, what people don’t realize is that this began from
the wreckage of a rotten romance.
As a newlywed, Lisa was on the adventure of a lifetime. She had quit her job, rented her condo, and traveled around Asia. To the outside world, Lisa was a woman living out her dreams of exploring ancient ruins in Cambodia and seeing orangutans in Borneo. She kept a dark secret in private: an abusive relationship. But, when she found herself lying on a sidewalk in Thailand, looking up at the sky in severe pain, she knew things had to change. At age forty- seven, Niver found the courage to set course on a new life.
Feeling like a failure, pushing fifty, and moving home to her parents' house to start again from scratch, Lisa began taking one tiny "brave-ish" step at a time to take her life far away from the old one and into the adventurous world of travel writing. These small hurdles led to the challenge of trying fifty new things before turning fifty. From diving into shipwrecks, swimming with sharks, bobsledding at 3Gs, indulging in wild escapades, Lisa found herself traversing the world
on a journey of reinvention, personal growth, and discovering what it actually means to be "brave."
Her new book Brave-ish chronicles Lisa’s inspiring expeditions to distant corners of the world, including Myanmar, Cuba, Morocco, Kenya, and Mongolia, but this is more than a travelogue. Brave-ish inspires readers to dream big, take risks, and embrace the unknown to create a life filled with wonder and excitement, even when courage seems elusive.
In this episode, Lisa shares how she saved herself, took risks, embraced the unknown, and pressed the reset button when she fell off track. She also shares how she taught herself to rest, not quit. Lisa's story is a testament to the resilience of the human spirit and the power of perseverance.
Amanda Baldwin Shares the Secret to Gaining Management’s Trust, the Difference Between No and Not Now, and Why Passion for a Role Can Set You Apart
Amanda Baldwin never considered herself an entrepreneur because she's technically not a founder. But her mindset shifted when she won Ernst & Young's Entrepreneur of the Year award in 2022. Amanda earned this distinction as a first-time CEO of Supergoop! the first protective skincare brand that puts SPF at the forefront because she has been breaking boundaries and innovating in her role from day one. Supergoop!'s mission is to change how the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily. She has taken the brand to places no other sunscreen category has gone before. Amanda was also recently named one of the top 25 Women in Consumer HealthTech and a Woman of Influence by the New York Business Journal.
Amanda is a veteran of the beauty and finance industries, but this role as CEO is her first. Under her leadership for the past seven years, the company has grown well over 20x, become highly profitable, and secured a majority investment from Blackstone Growth, Blackstone's platform backing the next generation of category-creating brands. Beginner's luck? No way. Her educational and experience pedigree has shaped who she is today. She oversees the entirety of the organization, setting its strategy for growth, building a world-class team, and leading the company's marketing, sales, product development, operations, and finance divisions.
Before joining Supergoop! Amanda was a member of the operating team at L Catterton with a particular focus on the beauty sector. Prior to L Catterton, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman Sachs.
In this episode, Amanda spills the secrets to her success, and spoiler alert: it involves putting in the hard work. We discuss what it means to innovate in a category, her views on marketing and partnerships, and why one of the biggest challenges of entrepreneurship is that you can see the big, big, big, big picture, but that doesn't mean you can do all of it right away. We dive deep into what she attributes to her success in gaining management's trust to test, learn, and iterate. She shares how she thinks about leadership, the matchmaking process of hiring, and why it's not just about knowing how to do the job but LOVING to do the job and how candidates can stand out from the pack.
About Amanda Baldwin
About Aliza Licht
Book Aliza to Speak
LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media
ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.
On Instagram and TikTok @alizalichtxo @leaveyourmarkpodcast
On X @alizalicht
#alizalicht #leaveyourmark #leaveyourmarkpodcast #careeradvice #femalefounders #supergoop #podcast #amandabaldwin
Thank you for having me on Aliza. What I love about our conversation is the the seamless flow . We touch on many topics and that’s because you know how to share others stories . Thank you xo Stacy Igel
I really enjoy
I really enjoy your show, after istening to a few episodes I was totally hooked
I am so glad that i found this podcast. i have already learned so musch. Thanks !