Second Life

Second Life
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Second Life

Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.

  1. Denise Woodard: Founder and CEO of Partake Foods

    1D AGO

    Denise Woodard: Founder and CEO of Partake Foods

    Denise Woodard is the founder and CEO of Partake, an allergy-friendly food company. Woodard started her career in pound-the-pavement sales roles at Philip Morris and FedEx, gaining robust experience in winning business by providing genuine solutions to her clients. She then spent the majority of her early career at the Coca-Cola Company, starting in sales and then finding her niche working on the emerging brands that were better aligned with her values, like Honest Tea and Health-Ade. After rising through the ranks and becoming the director of national sales for Coca-Cola’s Venturing and Emerging Brands (VEB), Woodard was proud of the career she had built for herself and didn’t envision she’d ever leave her job. But after having her daughter, Vivienne, and finding out her child suffered from food allergies, she started to realize just how stark the allergy-friendly food landscape was. She couldn’t find any options that were nutritious and delicious, and after some nudging from her nanny, Woodard decided to do something about it. She promptly put together a new business pitch for an allergy-friendly snack brand, entered a pitch competition, and won. She spent the next year building Partake while working her day job before leaping into it full-time. Since then, Woodard has become the first Black woman to raise over $1 million for a packaged food company, and Partake Foods can now be found in over 18,000 retailers, including Target and Whole Foods. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    56 min

  2. 6D AGO

    The Who What Wear Podcast: Rhode Cosmetic Chemist and BeautyStat Founder Ron Robinson on Crafting Cult Favorite Products and the Buzzy Ingredient That’s Not Worth the Hype

    Ron Robinson is the founder of BeautyStat and the cosmetic chemist behind Hailey Bieber’s skincare line, Rhode. Robinson began his career at Clinique in the ’90s and, over the past two decades, has worked on products for industry giants like Revlon, Avon, L’Oréal, and Lancôme. He launched BeautyStat as an educational platform for beauty enthusiasts in 2009 but ultimately moved into developing his own product line in 2019 with the launch of his groundbreaking, ultra-potent vitamin C formulation. Celebs took notice, and Hailey Bieber quickly reached out to bring him on as a partner in what would become Rhode. In this episode, Robinson chats with Who What Wear Beauty Director Erin Jahns about the science behind successful products and which ingredients are worth the hype. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    19 min
  3. Alyssa Wasko Stein: Founder and Designer of Donni

    JUN 30

    Alyssa Wasko Stein: Founder and Designer of Donni

    Alyssa Wasko Stein is the founder and designer of Los Angeles–based womenswear brand Donni. Stein has had entrepreneurial tendencies since childhood, but she didn’t always know her love of fashion would take her down the designer path. She studied a different part of the fashion industry (retailing and consumer sciences) and secured a coveted internship in Chanel’s visual merchandising department during college. But after her father’s passing at the beginning of her sophomore year, Stein sought out a creative outlet for her grief. She began handmaking and selling scarves, naming the business Donni Charm after her father, Donald. Stein slowly grew her side business while continuing to work at Chanel after graduating, but after some early wholesale success, she decided to focus on Donni Charm full-time. She moved operations to Los Angeles and rebranded to simply Donni. Most significantly, though, she stumbled into designing ready-to-wear clothing, as she wanted specific pieces to style with her scarves. While Stein had no prior clothing design experience, it came naturally to her, and she surprised herself with a full line of 30 SKUs within four weeks, laying the groundwork for the Donni we know and love today. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1 hr

  4. JUN 25

    The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards

    For our second annual Who What Wear 100 Beauty Awards, Beauty Director Erin Jahns is joined by beauty editors Jamie Schneider, Kaitlyn McLintock, and Maya Thomas for a roundtable discussion about all of their favorite products. After spending months testing items from the buzziest new brands and the industry giants, the team has narrowed their top picks down to 100 items across haircare, skincare, makeup, bodycare, tools, nails, and fragrance. Warning: You may want to listen to this episode with your beauty retailer of choice’s website open for easy, add-to-cart access.  The Who What Wear Beauty 100 story is live, so check out the full list here! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    41 min
  5. Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back

    JUN 23

    Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back

    Katie Sturino is the founder of Megababe, the innovative beauty brand known for nontoxic, cult-favorite products like Thigh Rescue and Bust Dust. She's also a body-acceptance advocate with a highly engaged community of close to one million supporters across platforms. Sturino joined Hillary Kerr on Second Life back in 2020 to talk about her winding career path from PR to social media to beauty (listen to her first episode here), but we had to have her back on to discuss her most recent pivot to fiction writing. In this episode, Sturino shares why she decided to write her debut novel, Sunny Side Up, and gets refreshingly candid about the challenges of continuing to transform your career when everyone has feedback. She opens up about what it's like to work with a ghostwriter and where she hopes to take this creative endeavor moving forward. Of course, she also catches us up on the last five years of bootstrapped growth for Megababe and shares what's on the horizon for the business. Buy Sturino's new book, Sunny Side Up, here! (It's Hillary Kerr approved.) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    48 min

  6. JUN 18

    The Who What Wear Podcast: Costuming The Last of Us: Ann Foley on Apocalyptic Realism and Character-Driven Design

    Ann Foley is the costume designer behind the grounded and detailed wardrobes of the hit show The Last of Us. In this episode, Foley (whose extensive career also includes work on Marvel's Agents of S.H.I.E.L.D. and She Hulk) sits down with Who What Wear Senior Fashion and Social Media Editor Tara Gonzalez to discuss the costume design process for The Last of Us season 2. Foley shares the journey of developing character-driven styles, the inspiration behind the apocalyptic fashion and how it reflected the different environments, and the subtle styling changes that marked character growth after a five-year time jump. She reveals the challenges of costuming an apocalyptic world, why The Last of Us is technically a period piece, the significance of specific items like Joel's jacket and Ellie's Converse, and the collaborative process with actors and showrunners that brought the characters to life. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    38 min
  7. Shannon Watts: Author and Founder of Moms Demand Action

    JUN 16

    Shannon Watts: Author and Founder of Moms Demand Action

    Shannon Watts is the founder of Moms Demand Action, a prominent grassroots organization fighting gun violence in the United States. She initially aspired to be an investigative journalist, and she earned a journalism degree but transitioned into a career in public relations, spending nearly two decades in corporate communications at companies like Anthem and GE Healthcare. After taking a step back from her career to become a stay-at-home mom, the Sandy Hook tragedy in 2012 spurred her into action, and she founded Moms Demand Action with a simple Facebook group. She leveraged her communications and branding expertise to transform the group into a powerful nationwide movement, now part of Everytown for Gun Safety, the largest gun violence prevention organization in the country, with nearly 11 million supporters. She has since been recognized as one of Time’s 100 Most Influential People and a Forbes 50 Over 50 Changemaker. She’s also authored books including Fight Like a Mother and Fired Up. Buy Shannon’s new book here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    59 min

  8. JUN 11

    The Who What Wear Podcast: Designer Emilia Wickstead on Modern Femininity, Bespoke Bridal, and Cinematic World-Building Through Clothes

    Emilia Wickstead is a New Zealand–born, London-based fashion designer known for her refined yet playful approach to feminine dressing. Since launching in 2008, she’s evolved her namesake brand from a made-to-measure model to producing seasonal ready-to-wear collections, shown at London Fashion Week for the past 13 years, and expanded into bridalwear. In this episode, Wickstead joins Senior Fashion Editor Anna LaPlaca to discuss her early design influences, the trademarks of an Emilia Wickstead piece, and how she selects artistic muses for her cinematic collections. Wickstead also shares which pieces to shop from her pre-fall collection and details on her upcoming collaborations with the Palm Heights Hotel and Paperless Post. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    31 min
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Hosts & Guests

4.8
out of 5
2,830 Ratings

About

Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.

Information

  • Creator
    Second Life
  • Years Active
    2018 - 2025
  • Episodes
    606
  • Rating
    Clean
  • Show Website
    Second Life

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