Legal Marketing Station with Jason Jason Craver

Welcome to Legal Marketing Station with your host Jason Craver. Today we are joined by Austin Kurtz, an Associate at Gallagher & Kennedy Injury Lawyers who heads up many of their marketing efforts!
We break down how the ethical rule changes in Arizona are bringing some exciting changes into the law firm industry. Specifically the rule changes of non-lawyers being able to own law firms and non-lawyers being able to split case percentages.
We discuss whether these changes will bring threats to the market or if they will make the market better as a whole, as good competition can only make everyone improve the product and service they provide.
Additionally, we pick Austin’s brain as a motivated young attorney on what to do when starting as an attorney and his thoughts on the best form of marketing a law firm owner can invest in today!
He has branded himself well and is part of one of the heaviest-hitting personal injury groups in Arizona, so make sure to take notes on what he recommends.
Meet Austin Kurtz:
Austin represents his client’s rights with the utmost dedication in personal injury, wrongful death, and various business litigation matters. Austin is skilled in managing major cases from start to finish. A recognized Arizona Super Lawyers Rising Star, Austin recently served as first chair in a trial involving a complex wrongful death lawsuit, which he handled from inception through a favorable settlement on the third day of trial.
Austin believes in going the distance on behalf of the individuals he represents and is dedicated to giving his clients the best possible advocacy imaginable. He is passionate about ensuring the right outcome and thrives in managing and advocating personal injury cases because such matters are often professionally challenging and personally fulfilling.
Valued for his responsiveness to clients and colleagues alike and for creating and presenting arguments that are persuasive and make sense to judges, juries, and other matter constituents, Austin is at his best when faced with reconciling the law with humanity and dignity. Everyone around him appreciates Austin for his clear communication style, steadfast civility, absolute persistence in problem-solving, compassion for those he serves, and consummate professionalism in dealing with even the most emotional situations in a fact-based and logical way.
Reach Austin on his website for all your personal injury needs in Arizona, Colorado, and California. Or if you have any questions from today's content, give him a reach out.
Find more at: https://www.legalmarketingstation.com

Welcome to Legal Marketing Station with your host Jason Craver! Today we are joined by Paul Ward, Founder of Business of Law Strategist and one of the original founders of Law.com!
Paul and I discuss the beginnings of Law.com in the early 2000s and their monetization strategies. We also dive into legal marketing strategies, precisely what is working today.
Paul currently consults some of the biggest law firms in Arizona and the Southwest and is constantly learning day in and day out. He also is part of several podcasts that crush it in the legal field, like the podcast “Is That Even Legal?”.

Paul is a great mentor, legal marketing consultant, and a fantastic person, so enjoy this breakdown on today’s show!

Meet Paul Ward:

Paul has been building innovation, strategy, and talent operations for professional services for over 20 years. He has unified strategic outsets for entities seeking to proactively adapt to market changes and embrace and win the future.

Aligning partners around a common vision for operations, innovation, technology, and talent is a challenging task that is difficult to do internally. Paul knows how to bring the very best options to the table, and work with internal and external partners to gain a common vision… and then execute against it. “

Reach Paul on his website for all your legal marketing needs or if you have any questions about today's content!

Find more at: legalmarketingstation.com

Welcome to Legal Marketing Station with your host Jason Craver! Today we are joined by Brad Sadek, Founder of Sadek and Cooper which practices Bankruptcy, Divorce, Family Law, and Wills/Estates.
Brad and I go in-depth into his background, his law firm’s marketing strategy, and process that has allowed Sadek and Cooper to become the #1 Bankruptcy filer in Philadelphia.
His tips can save a new attorney countless hours. He founded his firm in 2006 and has watched the legal marketing field progress drastically over the years.
Brad is one of the kindest and funniest attorneys I know, so enjoy this breakdown on today’s show!
Meet Brad Sadek:
Brad Sadek is a passionate advocate for people facing financial distress. In 1999 he graduated from Pennsylvania State University with a BA in Political Science and a minor in Finance. He went on to graduate from Rutgers School of Law, Camden, in 2002. After that, he rose to become the managing attorney for the Philadelphia, PA branch of a national law firm. In 2006 Brad Sadek began his own law firm, now known as Sadek and Cooper, with zero clients, but a zealous drive to provide affordable and high-quality legal services for the people in the Philadelphia and Southern New Jersey Regions.
Brad has used his knowledge of bankruptcy law, foreclosure defense, and debt relief to help over 4000 clients and grow the law firm in size and geographically in scope. He has helped individuals and married couples with saving their homes, defending themselves against creditors in civil court, and launching fresh financial starts through the consumer bankruptcy system, it is his passion.
Brad has remained an active contributor to the field of bankruptcy law. In 2018 he was featured on an NBC 10 segment regarding medical debt, he has been on countless radio shows and is consistently recognized as a Philadelphia Super Lawyer. He has served as an expert witness report and testified on Consumer Bankruptcy and Residential Mortgage Foreclosure Laws. Brad maintains a friendly demeanor with everyone who walks into his office and according to him, his biggest accolades are the personal thank you notes and phone calls he receives in appreciation of his legal services.
Reach Brad at Sadek and Cooper Law Offices (https://www.sadeklaw.com) for all your bankruptcy, divorce, family law, and will/estate needs.
Find more at: legalmarketingstation.com

Welcome to Legal Marketing Station with your host Jason Craver! Today we are joined by Jonathan Shettsline, COO of Argyle Interactive. Jon and I are going to discuss marketing strategies for solo attorneys, medium-sized, and big law firms.
Meet Jonathan Shettsline:
Jonathan is an experienced ad buyer and campaign manager with knowledge of all things digital. After graduating from Drexel University, he quickly rose up the ranks to become Argyle’s COO.
He has successfully set up and managed over 300 digital and traditional media campaigns for a breadth of clients in the law, education, service, and other industries. Jon develops full-funnel tracking solutions to optimize ad campaigns for conversions, effectively manages ad accounts to outperform larger competitors, and provides trackable positive ROI to your bottom line.
Reach Jon at Argyle Interactive (https://argyleinteractive.com) if you have any questions or are interested in Argyle’s services!

Find more at: legalmarketingstation.com
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Welcome to Legal Marketing Station with your host Jason Craver! This is our first episode, and in today’s episode, we will introduce the podcast and my background, then dive into a video walk-through of the first five steps to implement in your legal business.
If you are listening today, remember you can always join us on our YouTube channel Legal Marketing Station with Jason or find all of our videos at legalmarketingstation.com.
Now let’s hop into the show and break down the first five steps to implement in your legal business.

Establish a Google Business Profile previously Google My Business (https://www.google.com/business/)
Establish your company on Bing Places (https://www.bingplaces.com)
Establish your company on Apple Maps (Places on Maps, https://register.apple.com/placesonmaps/)
Create a basic website (Can use Google’s source for free, https://support.google.com/business/answer/7032839?hl=en)
Embed your Google My Business into your website