Legal Marketing Studio

Michael N. Meyer
  • 5.0 (4)
  • BUSINESS

The Legal Marketing Studio is a podcast devoted to branding, strategy, content and technology in legal marketing. It is produced and hosted by Michael N Meyer, a corporate photographer specializing in creating content for law firms.

  1. 12/21/2020

    Remote Video with Robert Weiss

    Robert Weiss of Multivision Digital, one of the top video production companies in NYC, signs off his emails with the tagline, "See you in front of the camera." These days, we're all being seen in front of the camera. Not only are we in front of cameras more often than ever, but we're all watching more video than ever before. There is an opportunity to produce that content and means to do so safely despite the pandemic. In this episode Robert and I discuss three approaches to safely creating content now, during the pandemic, with a focus on remote video capture. We look forward to a post-pandemic period when remote video capture will remain a means of producing content at scale and across a broad geographic footprint.

    29 min

  2. 12/07/2020

    The Hype Handbook with Michael F Schein

    Michael F. Schein returns to the podcast to discuss his forthcoming book: The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. We revisit how Hype can be applied in the professional services context and draw lessons from his research. More info on his website: https://michaelfschein.com/.

    35 min

  3. 01/06/2020

    On Digital Completeness with Jason Lisi

    Jason Lisi of Legal Internet Solutions Inc joins us on this episode to consider what it means to have a complete digital presence in an environment in which the tools are rapidly changing, one's resources are easily over taxed, and competition is ever increasing. Jason discusses LISI's approach to structuring clients' digital strategies and what he sees as having a complete digital presence.

    36 min

  4. 12/14/2018

    3 Big Fails and How to Avoid Them In 2019 with Raj Jha

    Sometimes things go sideways. Raj Jha of Practice Alchemy joins me on the final episode of 2018 to look back at the year and describe the three biggest marketing mistakes he saw law firms make in 2018. And, of course we pull out the lessons from these failures so our listeners can avoid making similar mistakes in 2019.

    33 min

  5. 11/26/2018

    Podcasting Savvy Panel at LMANE Regional Conference

    At the 2018 Legal Marketing Association's Northeast Regional Conference, Susan Peters (President, Greybridge PR) moderated a podcasting panel featuring Angela Robinson (Marketing Communications Manager, Finnegan), Robert Ambrogi (host, LawNext podcast) and Michael Meyer (host, Legal Marketing Studio). The panel discussed topics such as their strategic goals, what useful content sounds like, the nitty gritty of producing a podcast and how to grow one's audience.

    45 min

  6. 09/18/2018

    Externally Facing Sales People at Law Firms with Greg Fleischmann

    In this episode, Greg Fleischmann makes the point that few lawyers went to law school because they want to sell. He and I discuss the potential of bringing externally facing salespeople into law firms so that lawyers can spend more of their time doing the high quality work that is central to a firm's success. Our discussion covers the challenges that such a role creates as well as the very real opportunities.

    37 min

  7. 08/08/2018

    Diversity as a Business Development Imperative with Paul D. Webb

    Paul D. Webb and I begin this episode with a general discussion of the relationship between marketing and business development from his perspective as Director of Marketing and Business Development at Richards Layton & Finger. We move on quickly to the heart of the conversation: a discussion of diversity in the legal industry. Our conversation touches on the business imperative of having a diverse firm, what it means to be a diverse firm and the processes and systems that will be needed to bring about diverse firms. We explore the need for advancing diversity not only among the ranks of attorneys (particularly leadership) but also among legal marketing teams.

    31 min

  8. 06/14/2018

    Boosting Visibility as a Legal Insurance Preferred Vendor; a conversation with Attorney Brian Zimmet

    In this episode, Brian Zimmet of the Zimmet Law Group joins me to expand on how he recognized the opportunity that being a preferred vendor on legal insurance plans presents, their place in his marketing strategy and the business development benefits that they have reaped for his firm. We also go on a brief tangent to discuss his firm's use of digital and social media and why he's brought these efforts in-house.

    16 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

The Legal Marketing Studio is a podcast devoted to branding, strategy, content and technology in legal marketing. It is produced and hosted by Michael N Meyer, a corporate photographer specializing in creating content for law firms.

Information

  • Creator
    Michael N. Meyer
  • Years Active
    2016 - 2020
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Legal Marketing Studio