Lehigh University Business Thought Leadership Lehigh University
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- News
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The Lehigh University Business Thought Leadership, ilLUminate, offers thoughtful perspectives that shine light on interesting and often complex issues and questions related to the business of business. Find out more at https://business.lehigh.edu/news.
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Danny Zane on Big Pharma Marketing
Researchers asked executives and doctors about the biggest challenges and opportunities facing pharmaceutical marketing. Their answers may surprise you.
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Ahmed Rahman on Greedflation
A Lehigh Business economist weighs in on greedflation, a theory that argues excessive corporate profits have played a large role in fueling inflation.
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Phil Coles and Todd Watkins on Protecting Mushroom Crops from Pests and Diseases
Two Lehigh Business economists are part of a $7 million, multi-university and multidisciplinary USDA grant that aims to develop new ways to protect mushroom crops.
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Zach Zacharia on Why Cybersecurity is Top Threat to Supply Chain
Cybersecurity and Data Risk tops the latest Lehigh Business Supply Chain Risk Management Index for the fourth straight quarter.
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Bright Asante-Appiah on How Fair Pay Affects Firm Value
Companies that pay employees less fairly to reap short-term gains may sacrifice greater long-term firm value, a new study suggests.
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Rebecca Wang on Holiday Shopping, Online Trends and AI
A marketing researcher discusses Black Friday, the power of omnichannel shopping, what to look out for in online reviews, and the role AI will play in shopping.