134 episodes

The Lehigh University Business Thought Leadership, ilLUminate, offers thoughtful perspectives that shine light on interesting and often complex issues and questions related to the business of business. Find out more at https://business.lehigh.edu/news.

Lehigh University Business Thought Leadership Lehigh University

    • News
    • 4.3 • 6 Ratings

The Lehigh University Business Thought Leadership, ilLUminate, offers thoughtful perspectives that shine light on interesting and often complex issues and questions related to the business of business. Find out more at https://business.lehigh.edu/news.

    Danny Zane on Big Pharma Marketing

    Danny Zane on Big Pharma Marketing

    Researchers asked executives and doctors about the biggest challenges and opportunities facing pharmaceutical marketing. Their answers may surprise you.

    • 38 min
    Ahmed Rahman on Greedflation

    Ahmed Rahman on Greedflation

    A Lehigh Business economist weighs in on greedflation, a theory that argues excessive corporate profits have played a large role in fueling inflation.

    • 31 min
    Phil Coles and Todd Watkins on Protecting Mushroom Crops from Pests and Diseases

    Phil Coles and Todd Watkins on Protecting Mushroom Crops from Pests and Diseases

    Two Lehigh Business economists are part of a $7 million, multi-university and multidisciplinary USDA grant that aims to develop new ways to protect mushroom crops.

    • 26 min
    Zach Zacharia on Why Cybersecurity is Top Threat to Supply Chain

    Zach Zacharia on Why Cybersecurity is Top Threat to Supply Chain

    Cybersecurity and Data Risk tops the latest Lehigh Business Supply Chain Risk Management Index for the fourth straight quarter.

    • 24 min
    Bright Asante-Appiah on How Fair Pay Affects Firm Value

    Bright Asante-Appiah on How Fair Pay Affects Firm Value

    Companies that pay employees less fairly to reap short-term gains may sacrifice greater long-term firm value, a new study suggests.

    • 28 min
    Rebecca Wang on Holiday Shopping, Online Trends and AI

    Rebecca Wang on Holiday Shopping, Online Trends and AI

    A marketing researcher discusses Black Friday, the power of omnichannel shopping, what to look out for in online reviews, and the role AI will play in shopping.

    • 36 min

Customer Reviews

4.3 out of 5
6 Ratings

6 Ratings

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