58 min
Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up Customer Marketing Catch-up
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- Marketing
Key talking points:
What you should establish between yourself and your executive stakeholders when setting up a teamMain points to communicate the importance of supporting customer marketing and advocacy teamsHandling challenging or resistant executivesAn example of a successful executive conversation that helped solidify a new team
Key talking points:
What you should establish between yourself and your executive stakeholders when setting up a teamMain points to communicate the importance of supporting customer marketing and advocacy teamsHandling challenging or resistant executivesAn example of a successful executive conversation that helped solidify a new team
58 min