18 episodes
Customer Marketing Catch-up Customer Marketing Alliance
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- Business
With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing.
From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.
Find your headphones and tune in. 🎧
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Joshua Zerkel | Why multifaceted communities are the future | Customer Marketing Catch-up
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Sangeeta Walsh | Understand your customers using business intelligence | Customer Marketing Catch-up
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Sara Steffen | How to set up Customer Advisory Boards for true business impact | Customer Marketing Catch-up
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Annie Eissler | Customer journey mapping and the importance of customer experience | Customer Marketing Catch-up
Key talking points:
The importance of upsells for retention and growth,Mapping and managing the variety of customer experiences, Aligning all company teams with the big picture using journey mapping,How mapping helps to scale a customer marketing team. -
Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up
Key talking points:
What you should establish between yourself and your executive stakeholders when setting up a teamMain points to communicate the importance of supporting customer marketing and advocacy teamsHandling challenging or resistant executivesAn example of a successful executive conversation that helped solidify a new team -
Virginia Bryant | The next stage of evolution for customer marketing | Customer Marketing Catch-up
Key talking points:
The future of customer marketingAnalysis of trending topic's longevityThe impact of cross-functional relationshipsHow customer relationships will change