Less Than Likely Less Than Likely

Kate and Scott debrief the whole first season, through the lens of doing something for the first time in your business — in this case, a podcast! Producing our first season of Less Than Likely together brought a lot of lessons, discomfort, new experiences, surprises, and above all, amazing conversations. We dive into what it feels like to commit to something new, with another person, and what we’re taking away from it all. This is a blast of an episode, and leaves us feeling super excited for...

Our first Less Than Likely "expert episode" features Sybil Grieb, digital marketing expert, Founder of 100 Hats, and SVP of Brand Partnerships at Whalar. It was so fun hearing Sybil’s less than likely story of starting her own agency and then pivoting to where she is most excited to grow her expertise. We get into the nitty gritty of all things social media and influencer marketing: where to focus when you’re starting out, how to research your competitors, what to do when you’re ready for pai...

Natasha Case and Freya Estreller had just started dating when they founded Coolhaus, a truly delicious ice cream company that quickly became a favorite brand of this generation. They walk us through their many times over less-than-likely story and how they’ve navigated building their business, starting a family, creating another business - Future Gin, the first fully woman-owned, operated, and distilled gin in existence, and Coohaus’ acquisition by The Urgent Company. Grab a Coolhaus ice crea...

Eva Woolridge is an award-winning Queer, Black & Chinese portrait photographer, public speaker, and social activist based in Brooklyn, NY. In this conversation, we hear about her artistic process and how she navigates the integration of artistry and entrepreneurship, and how her career has shifted as her work becomes more visible. Eva offers her perspective on art and healing, considering social responsibility in photography, as well as how she chooses partnerships and projects. It’s a re...

Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement calls herself an accidental entrepreneur. Her experimental nature and commitment to anti-hustle has helped her to build a business she loves to run and grow, providing online courses and community for thousands of solo business owners and their own growing businesses. We have a great conversation about what a calm business looks like, and how we can all achieve it.Where the conversation went:We dive right into Kers...

Susie Sarich, Founder and CEO of SusieCakes, created a whole new industry before there were any multi-unit from-scratch bakeries in the US. She shares the many challenges she went through to bring dozens of stores to California and Texas (and expanding) over the past 20 years, including the naysayers along the way who questioned the viability of her business model. This conversation is so rich and delicious, and a true celebration of connection — just like a Susie Cake. Where the convers...