Lessons From Building a 100-Person Content Marketing Team

Show Notes:

• 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media
• 0:44: Growing from 1-100 people, what's the secret to retention?
• 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?
• 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business
• 6:11: Why inclusive access to education and training is best for everyone
• 7:15: What do you contribute to Siege's design team success?
• 8:36:  The commitment to video and its influence on content strategy
• 9:54: Differences in retention rates in CMS vs. Designers
• 10:54: How did you develop a process to determine if a client is right for our services?
• 13:01: What brought ESG initiatives to high-priority?
• 14:57: You've developed a culture of open-source knowledge. Why?
• 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?
• 17:09: How has SiegeLearn affected business both internally and externally?
• 18:12: Do you plan to be CEO forever?
• 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege

Show Links:

• SiegeLearn Content Marketing Course
• Follow Ross on Twitter
• Follow Drew on Twitter
• Send Ross an email

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