10 episodes

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

Content and Conversation: SEO Tips from Siege Media Siege Media

    • Business
    • 4.9 • 14 Ratings

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

    How to Pivot a Content Strategy: Lessons from Siege Media

    How to Pivot a Content Strategy: Lessons from Siege Media

    In June, 23 restarted our content strategy and pushed more resources towards our own brand.



    What did we learn from it? A lot, actually. This week Ross and Caroline chat through what we've learned after six months of publishing, exploring new content formats and what is changing in 2021.





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    Show Notes:



    1:23: How we approached content creation without link building and the results of that

    2:00: Is it possible for an agency to outrank a SaaS brand?

    3:04: Keyword strategy after evaluating new and old content

    5:35: Thinking through B2B content marketing for niche industries (like us!)

    6:48: How we evaluate our domain authority to the competition

    8:45: Balancing content creation for different levels of decision makers

    10:00: How companies are propping up their domain authority via acquisitions

    12:07: Thinking outside the /blog/ for content creation

    17:10: Looking at content types that make us unique

    19:00: Balancing your unique value proposition and not getting pigeonholed

    22:33: Bringing multiple team members into your B2B content marketing



    Show Links:



    How to Find Someone’s Email Address on Siege blog

    7 Effective Ways To Find Anyone’s Email Address by Ahrefs

    New Siege Media /work/ section

    Github Ajax glossary page

    The Best Time and Day to Send Emails (2020 Data) by Drew Page

    Follow Caroline on LinkedIn

    Follow Ross on Twitter

    Send Ross an email

    • 26 min
    Recapping the Best Time and Day to Send Emails

    Recapping the Best Time and Day to Send Emails

    When to hit send on an email could be the difference between a reply and straight to trash.



    But it isn't the only thing you should care about. This week Director of Marketing Caroline Gilbert chats with Content Lead Drew Page on his recent analysis of more than 85,000 emails we sent in 2020 to determine the best day and time to hit the send button. They also discuss why hyper focusing on send time isn't the right mindset and psychology behind an opened emailed.





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    Show Notes:



    00:21: Summary of findings and methodology

    2:01: What we found across open rate, click rate and reply rate

    3:26: Our theories on why open rate sharply declines during the week

    6:22: What we're changing with our outreach after this analysis

    9:33: Why send day and time isn't the only thing you should be focusing on



    Show Links:



    The Best Time and Day to Send Emails (2020 Data) by Drew PageHow to Execute SEO-Driven Content Marketing with Neville Medhora

    45 Cold Email Subject Lines With Proven Open Rates by Sierra Skelly

    Follow Drew on Twitter

    Follow Caroline on LinkedIn

    Produced by Cara Brown

    Send us an email

    • 13 min
    SEO + Content Roadmap for Low Authority Sites

    SEO + Content Roadmap for Low Authority Sites

    If you're starting from zero, this is the episode for you.



    Launching a new brand today can feel like a uphill battle. Especially in markets like insurance, personal finance or SaaS — how do you compete in a crowded market? Directors Caroline Gilbert and Alex Heinz chat through their SEO and content recommendations for startups and SMBs to get started on the right foot.





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    Show Notes:



    00:38: How to evaluate keywords (and find them) when just starting out

    4:07: Finding lower competition terms

    5:13: Why passive link building is even more important for lower authority sites

    7:06: When buyer personas ≠ linkable audience

    8:03: Understanding authority and credibility when link building

    10:00: Building out a "hero asset" to carry your content strategy

    11:51: How to balance a blog design that scales



    Show Links:



    Follow Alex on Twitter

    Follow Caroline on LinkedIn

    Produced by Cara Brown

    Send us an email

    • 14 min
    On SERP Suggestions for Content Marketers

    On SERP Suggestions for Content Marketers

    With Google rolling out more and more features, the "10 blue links" SERP is a thing of the past.



    Even worse, changes like featured snippets not only take up SERP real estate, but also take away traffic. How can you compete not only with your SERP competition, but Google itself? Caroline chats with SEO Manager Jon Eric Dela Cruz to talk about "on SERP" SEO and how get the most traffic out of your rankings.





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    Show Notes:



    00:25: Why you should look at search clicks, not search volume for ideas

    3:30: Tips for capturing the featured snippet

    6:22: Anticipating organic traffic drops even if you capture the featured snippet

    7:50: Refreshing and testing title tags to attract clicks on SERP

    11:26: Do rich snippets improve rankings?

    14:26: How to capture People Also Ask boxes



    Show Links:



    Christmas songs SERP

    Cholesterol in eggs SERP

    "Are timeshares worth it?” SERP

    Follow Jon Eric on Twitter

    Follow Caroline on LinkedIn

    Produced by Cara Brown

    Send us an email

    • 16 min
    What You Need to Know About E-A-T with Lily Ray

    What You Need to Know About E-A-T with Lily Ray

    Last year, Google made a big splash with E-A-T.



    Cut to COVID and authoritative and trustworthy news in YMYL (Your Money Your Life) become an even greater focus for Google.



    Now that the dust has (somewhat) settled, Caroline chatted with Lily Ray from Path Interactive who has been talking all things E-A-T since her article published last year.





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    Show Notes:



    00:53: Debunking common E-A-T myths

    2:10: How does E-A-T relate to the Medic Update?

    4:25: What should you focus on for E-A-T if you're in YMYL?

    7:12: Realistic timelines to see outcomes from E-A-T related changes

    9:50: Getting buy-in for E-A-T changes

    10:45: Does domain authority and brand recognition matter more with E-A-T?

    15:57: Is it realistic to expect to outrank .gov sites now?

    20:37: How to balance E-A-T with a company's mission

    23:08: Unique or unexpected methods of showcasing E-A-T

    27:33: What keeps you up at night with E-A-T?



    Show Links:



    What Does It Mean to Have Good E-A-T? by Lily Ray

    Lily's Conductor Speech on Factoring E-A-T Into Your SEO Strategy

    Follow Lily on Twitter

    Follow Caroline on LinkedIn

    Produced by Cara Brown

    Send us an email

    • 29 min
    How to Execute SEO-Driven Content Marketing with Neville Medhora

    How to Execute SEO-Driven Content Marketing with Neville Medhora

    Last week, Ross joined Neville Medhora for a whopping 1-hour discussion on our full process.



    They cover everything from link building, scaling content creation, auditing existing posts, YouTube strategy and more. Did we say more? Yes, much, much more. Watch the recording over on Neville's YouTube channel or listen below.





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    Show Notes:



    3:24: Are links and content really all that's needed for SEO?

    8:11: The danger in relying on SEO hacks and loopholes

    10:15: Copywriting vs. content marketing

    13:15: Our outreach process including open rate and placement rates

    20:54: How to do content marketing at scale and still ensure quality

    24:39: Our preferred SEO and content marketing tools

    31:03: Refreshing content vs. killing a page

    38:00: Idea of "collaborative copy"

    41:30: The risk of content mills

    43:44: How to take simple topics and turn it into a link engine

    46:35: The Gary Vaynerchuk model and repurposing content

    50:45: Our YouTube strategy



    Show Links:



    How to Use “Freshness Distance” to Improve Rankings by Ross Hudgens

    The GaryVee Content Model

    Watch the original recording on Neville's channel

    SiegeLearn content marketing course

    Follow Ross on Twitter

    Follow Neville on Twitter

    CopywritingCourse.com

    Send Ross an email

    • 58 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

kaylashireenm ,

Amazing content marketing podcast!

I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

elc1115! ,

Love this podcast!

Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

CarolineG2013 ,

Easy content and SEO tips

Ross’s tips are actionable and I love the short form format.

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