73 episodes

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

Content and Conversation: SEO Tips from Siege Media Siege Media

    • Business
    • 4.9 • 14 Ratings

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

    Google’s Algo Leak, AI Overviews & Hreflang’s Future

    Google’s Algo Leak, AI Overviews & Hreflang’s Future

    Jesse Mcdonald and Ross Hudgens break down the latest SEO news, from Google's algo leak, AI Overviews, Hreflang coverage, and Parasite SEO.

    • 31 min
    The Optimal In-House Team Structure

    The Optimal In-House Team Structure

    Struggling to find the right formula for your in-house content marketing team? You're not alone. In this episode of Content & Conversation, Ross and Drew dive into the nuances of crafting the ideal in-house team structure for content marketing success.

    • 15 min
    Content Marketing Trends for 2024

    Content Marketing Trends for 2024

    We asked 293 content marketers about their plans for content strategy, AI, and budget in 2024 to understand where the future of content marketing is heading. Listen to our top takeaways.

    • 16 min
    The Future of SEO Jobs w/ Nick LeRoy

    The Future of SEO Jobs w/ Nick LeRoy

    Join Ross and Nick LeRoy, SEO consultant and founder of SEOJobs.com, as they discuss how the world is evolving rather than ending for SEOs. They discuss reasons for optimism and how the key to future-proofing your job may be by “un-nerding” SEO through effective communication and critical thinking.

    • 37 min
    How To (Actually) Get SEO Projects Accomplished With Tory Gray

    How To (Actually) Get SEO Projects Accomplished With Tory Gray

    You craft a perfect pitch to address all your client’s SEO needs, only for them to say no. Or, even worse, they cherry-pick parts of your plan until it resembles Frankenstein’s monster, inching toward lackluster results instead of up and to the right like you initially promised.

    Ross talks with Tory Gray, the CEO of Gray Dot Company, an SEO, data and marketing intelligence company, about the common mistakes SEO professionals make and potential pitfalls that doom projects. They also address the age-old debate: Are SEO professionals responsible for whether their work gets implemented?

    Listen to this episode of Content & Conversation for insights on how to get SEO projects accomplished in 2024.

    • 35 min
    All-in on Organic Links: Lessons 18 Months Later

    All-in on Organic Links: Lessons 18 Months Later

    In 2022, we made the decision to stop most of our manual link building. Eighteen months later, it turns out passive link building is just like passive income — you have to do some initial work to make it happen organically.

    In this episode of Content & Conversation, Ross and Drew revisit this decision, sharing what they’ve learned about less manual link building in the past 18 months, including the role of web design and E-E-A-T in organic linking.

    The two also discuss their key takeaways from the brightonSEO conference in San Diego.

    Tune in to discover what you need to know to turn manual link building into an organic link snowball in 2024.

    • 19 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

kaylashireenm ,

Amazing content marketing podcast!

I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

elc1115! ,

Love this podcast!

Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

CarolineG2013 ,

Easy content and SEO tips

Ross’s tips are actionable and I love the short form format.

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