10 episodes

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

Content and Conversation: SEO Tips from Siege Media Siege Media

    • Business
    • 4.9 • 14 Ratings

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

    Hiring Writers at Scale with Julia McCoy of Express Writers

    Hiring Writers at Scale with Julia McCoy of Express Writers

    The right copywriter may be the deciding factor between standing out and blending in with the crowd.



    Forget college essays and MLA format, today’s content marketing needs writers for the digital world–writers that can make “what is a proxy server” sound interesting.



    In this episode of Content & Conversation, Julia McCoy, founder of Express Writers and Content Hacker, discusses what she has learned from hiring writers over the last decade and how it has helped her business scale ($75 to $1 million to be exact).



    Additionally, listen to what makes the vetting process so crucial, how SEO tools come into play, and why AI isn’t as intimidating as you may think.







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    Show Notes:



    00:21: Julia McCoy’s background, the origin of Express Writers

    2:37: How to interview new writers

    5:39: The best process when vetting portfolios

    8:02: The ideal writing staff split

    9:37: What is a typical tempo of your editorial team?

    10:36: In-house vs. outsourced team structure

    14:04: How clients split copywriting duties in-house

    16:02: How much content should I be creating?

    18:42: Common obstacles when scaling production

    20:32: Educating clients post-2020

    21:14: How much SEO knowledge is appropriate?

    23:09: How crucial are SEO tools?

    24:50: The importance of on-page brand experience

    26:37: The state of AI in copywriting

    28:56: Roadblocks when relying on AI

    31:53: Copywriting trends to look forward to in 2021





    Show Links:



    Follow Julia on Twitter

    Visit Express Writers

    Learn from the Content Hacker Academy

    Follow Caroline on LinkedIn

    Send us an email

    • 34 min
    The State of Digital PR in 2021

    The State of Digital PR in 2021

    Digital PR has been around for more than a decade. So why is it trending now?



    It’s 2021 and our social media feeds can’t stop talking about Digital PR and GameStop. Yet, it’s for a good reason. Whether it be brand identity’s rise in Google ranking factors or the competition of viral content, it’s impossible to ignore the draw to digital PR.



    In today’s episode of Content & Conversation, Ross Hudgens and Director of Digital PR, Vince Nero, discuss the current state of digital PR, what mistakes to avoid, and how to best incorporate it into your content marketing strategy.







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    Show Notes:



    00:34: Welcome back, Vince! Siege Media’s Director of Digital PR

    00:40: GameStop stocks and how to manipulate the stock market

    1:20: What is digital PR?

    2:57: Why is “digital PR” trending?

    4:37: The differences between digital PR, SEO and link building

    6:01: Viral content vs. brand identity

    6:28: What are the biggest digital PR mistakes?

    7:40: What “going viral” means in different industries

    8:49: How Siege Media combines content marketing and PR

    9:37: Industries where digital PR is optimal

    10:27: Calculating link value by website

    11:57: Dangers of scraper sites in link reporting

    14:27: The legitimacy of viral content

    16:50: Going viral within your niche audience

    17:44: Is this a strategy or one-off?





    Show Links:



    Follow Vince on Twitter

    Follow Ross on Twitter

    Send us an email

    • 19 min
    Enterprise SEO with Jenn Mathews of GitHub

    Enterprise SEO with Jenn Mathews of GitHub

    Enterprise SEO is a huge endeavor. With differing opinions from the C-suite, how does one execute a realistic plan of action?



    The initial hurdles when managing enterprise SEO can be navigating internal departments and setting the right expectations. In this episode of Content & Conversation, we chat with Jenn Mathews, the SEO Manager at GitHub, and discuss how her experiences (Nordstrom, Groupon) thus far have taught her about implementing SEO on a large scale.







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    Show Notes:



    00:27: Jenn’s background and how she landed at GitHub

    1:06: GitHub’s technical foundation pre-SEO

    2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind

    3:14: Beginner vs. advanced keyword topics

    5:15: Understanding enterprise intent for a technical audience

    6:10: How SEO is defined at GitHub i.e. marketing

    7:28: The collaboration between SEO and content creators

    8:30: What developer skills overlap with SEO?

    10:30: Why SEOs tend to misuse canonicals

    12:10: The important of basic HTML understanding

    13:00: Common mistakes when growing SEO at the enterprise level

    15:18: Educating the C-suite on SEO

    16:59: Surprising collaborations with other departments

    18:13: What to highlight when reporting metrics to the C-suite

    21:45: Focusing on data you can control

    22:34: How Google’s update is affecting impressions

    24:11: Is there an ideal in-house to agency split?

    25:59: How to utilize your budget when growing a department



    Show Links:



    Follow Jenn on Twitter

    Follow Jenn on Search Engine Journal

    Follow Caroline on LinkedIn

    Send us an email

    • 27 min
    5 SEO Experts Share Predictions for 2021

    5 SEO Experts Share Predictions for 2021

    In a new year, the pendulum is swinging once again for all things content marketing. Are you on the right side?



    This week’s episode features an all-star guest list of SEO experts (in order of appearance): Cyrus Shepard, Founder of Zyppy; Mike King, Managing Director & Founder of iPullRank; Aleyda Solis, Intl. Mobile SEO Consultant & Founder of Remoters.net; Rand Fishkin, Co-Founder & CEO of Sparktoro; and Kevin Indig, Director of SEO at Shopify.



    Listen and learn as this experienced group discusses Core Web Vitals, visual search and the ongoing debate of the most important ranking signals for the future, plus more.





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    Show Notes:



    1:04: Cyrus Shepard, Founder of Zyppy | How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-through rates

    2:20: Mike King, Managing Director & Founder of iPullRank | Is Core Web Vitals all hype? What to focus on instead

    7:46: Aleyda Solis, International Mobile SEO Consultant, Founder of Remoters.net | The importance of visual search

    11:16: How Google vs. Apple affects outcomes internationally

    12:20: Rand Fishkin, Co-Founder & CEO of Sparktoro | Brand identity vs. link building

    13:15: What is a good link signal vs. a bad link signal?

    15:11: Kevin Indig, Director of SEO at Shopify | Why Google’s increase in SERP features will affect rankings and traffic



    Show Links:



    Follow Cyrus on Twitter

    Follow Mike on Twitter

    Follow Aleyda on Twitter

    Follow Rand on Twitter

    Follow Kevin on Twitter

    Follow Ross on Twitter

    Follow Caroline on LinkedIn

    Send us an email

    • 20 min
    SEO Stuff to Stop Worrying About

    SEO Stuff to Stop Worrying About

    It's 2021 and we're giving you permission to stop stressing.



    In this week's episode Director of Marketing Caroline Gilbert and SEO Manager Jon Eric Dela Cruz discuss technical SEO and content marketing "best practices" that you should stop worrying about. They cover rating tools that you should stop following, what actually make a quality backlinks, internal linking recommendations and more.





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    Show Notes:



    00:28: How "rating" tools like Yoast, Clearscope, Lighthouse and more shouldn't be the main focus

    3:09: How SERP features negatively impact you and your competitors

    4:52: Asking for "word count" as a baseline indicator of quality content

    7:00: Our thoughts on technical text analysis like TFIDF, LSI and more

    8:11: Thoughts on linking root domain authority vs. relevancy

    10:00: Balancing internal linking with UX and user journey



    Show Links:



    Why Writing Quick Answers for Google is Not Enough by Ross Hudgens

    Follow Jon Eric on Twitter

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    • 12 min
    Personal Finance Content Marketing with Alli Berry of The Motley Fool

    Personal Finance Content Marketing with Alli Berry of The Motley Fool

    In the past year, the personal finance affiliate space has exploded.



    Recent acquisition and partnership news, like NextAdvisor and TIME, mean the competition is only getting harder to beat. This week we return from our holiday break with an interview with Alli Berry of The Motley Fool to discuss her role as SEO Manager, how the company treats evergreen vs. breaking news content and tips for other players in this space (main takeaway: good luck).





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    Show Notes:



    00:30: Alli's start and how she landed at Motley Fool

    1:45: How Motley Fool structures content and editorial

    3:05: Balancing focus between evergreen content vs. news

    4:45: How breaking news can inform traffic to evergreen topics

    5:50: Collaborating with the news team

    6:33: Deciding what content gets top navigation, homepage and similar high priority real estate

    10:12: How to explain complex financial topics to beginner audiences

    12:21: Recommendations for new or early stage personal finance sites

    15:32: Influencer marketing for The Motley Fool

    16:24: E-A-T, syndication and existing reporter influence

    17:34: How to scale content refreshes and revamps

    21:00: Using Google Trends to inform keyword research

    23:39: How COVID has impacted the content at Motley Fool

    26:00: An AMP rant



    Show Links:



    Follow Alli on Twitter

    Follow Caroline on LinkedIn

    Send us an email

    • 28 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

kaylashireenm ,

Amazing content marketing podcast!

I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

elc1115! ,

Love this podcast!

Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

CarolineG2013 ,

Easy content and SEO tips

Ross’s tips are actionable and I love the short form format.

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