75 episodes

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

Content and Conversation: SEO Tips from Siege Media Siege Media

    • Business
    • 4.9 • 15 Ratings

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

    Programmatic SEO w/ Zapier’s Former Lead SEO

    Programmatic SEO w/ Zapier’s Former Lead SEO

    This week on Content & Conversation, Matt Bowers, SEO consultant and former SEO lead for Zapier and Zillow, joins us for an in-depth discussion on navigating the increasing complexities of indexation and the rising importance of unique content.

    • 49 min
    Product-Led Digital PR: A Critical Strategy for 2025

    Product-Led Digital PR: A Critical Strategy for 2025

    Join Ross and Emily Campbell-Snidal, VP Content Marketing at Siege Media, as they discuss the importance of using Product-Led Digital PR to enhance your content strategy and drive performance. They discuss the long term value of Product-Led Digital PR, how to collect insightful data with surveys, and the future of digital PR.

    • 19 min
    Google’s Algo Leak, AI Overviews & Hreflang’s Future

    Google’s Algo Leak, AI Overviews & Hreflang’s Future

    Jesse Mcdonald and Ross Hudgens break down the latest SEO news, from Google's algo leak, AI Overviews, Hreflang coverage, and Parasite SEO.

    • 31 min
    The Optimal In-House Team Structure

    The Optimal In-House Team Structure

    Struggling to find the right formula for your in-house content marketing team? You're not alone. In this episode of Content & Conversation, Ross and Drew dive into the nuances of crafting the ideal in-house team structure for content marketing success.

    • 15 min
    Content Marketing Trends for 2024

    Content Marketing Trends for 2024

    We asked 293 content marketers about their plans for content strategy, AI, and budget in 2024 to understand where the future of content marketing is heading. Listen to our top takeaways.

    • 16 min
    The Future of SEO Jobs w/ Nick LeRoy

    The Future of SEO Jobs w/ Nick LeRoy

    Join Ross and Nick LeRoy, SEO consultant and founder of SEOJobs.com, as they discuss how the world is evolving rather than ending for SEOs. They discuss reasons for optimism and how the key to future-proofing your job may be by “un-nerding” SEO through effective communication and critical thinking.

    • 37 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

kaylashireenm ,

Amazing content marketing podcast!

I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

elc1115! ,

Love this podcast!

Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

CarolineG2013 ,

Easy content and SEO tips

Ross’s tips are actionable and I love the short form format.

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