53 episodes

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

Content and Conversation: SEO Tips from Siege Media Siege Media

    • Business
    • 4.9 • 14 Ratings

Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.

    SEO M&A w/ Mike Yon

    SEO M&A w/ Mike Yon

    After solidifying his expertise in SEO at Red Ventures for nearly seven years, Mike grew from Director of SEO to Vice President of Pillar4 Media, where he developed merger and acquisition (M&A) workflows while mastering his due diligence process for new acquisitions.

    Since 2014, Mike has focused entirely on his consulting firm, Clean Air Digital, honing in on SEO strategy, M&A transition planning for enterprise acquisitions, and workflow optimization for digital teams.

    You could say Mike lives and breathes everything SEO and M&A. So, if you’re looking to buy a website or sell your website, this episode is for you.

    Talking with Ross, Mike brings his vast amount of expertise to chat through the intricacies of SEO M&A, how to construct the perfect deal structure, and why 100% investment in due diligence is the key to getting the most value out of your sale.

    • 58 min
    Startup SEO During a Downturn w/ Eli Schwartz

    Startup SEO During a Downturn w/ Eli Schwartz

    Since appearing on Content & Conversation three years ago, Eli has kept busy. After leaving Survey Monkey as Director of Growth in 2019, Eli advised for top brands like WordPress, Gusto, and Coinbase, all while writing his first book — Product-Led SEO .

    In this episode, Eli and Ross discuss why SEO isn’t often the answer for startups. With many venture capital companies cutting back on budgets, Eli breaks down what startups should focus on instead and how devising your own strategy will ultimately get you to the other side.

    • 59 min
    How To Scale From 0 to 200k Visits w/ Gaetano DiNardi

    How To Scale From 0 to 200k Visits w/ Gaetano DiNardi

    Gaetano isn’t your typical digital marketer. He possesses a unique background as a musician and producer — attributing the necessary hustle in the music industry to his success in marketing and SEO today.

    In the marketing world, Gaetano built a reputation as a force to be reckoned with, earning consistent wins for Fortune 500 brands and, most recently, scaling a VC-backed tech startup from 0 to 125,000 monthly visits in six months.

    In this episode, Gaetano brings his B2B expertise in growth marketing and SEO to the table. Together with Ross, the pair discuss how search can lead to demand generation, pacing high quantities of content, and how to uncover your business potential for unlikely topics in your vertical.

    • 57 min
    The Biggest Threat to SEO w/ AJ Kohn

    The Biggest Threat to SEO w/ AJ Kohn

    With over 20 years of experience in performance marketing, analytics, SEO, and forecasting, AJ Kohn knows the importance of patience when handling clients that don’t want to wait to see results.

    When clients expect immediate results, it can be hard for any marketing agency to adjust to the pressure from executive teams. AJ says a “lack of throughput” is not only a “threat” to SEO’s impact, but the leading cause of clients' hesitation toward SEO marketing.

    In this episode of Content & Conversation, Ross and AJ talk about the whole of SEO being greater than the sum of its parts — and how micromanaging every part of the SEO process should be put on the back burner when looking at SEO marketing strategies.

    Listen along as they discuss the benefits of taking risks with SEO, how long-tail keywords affect SEO, and how to easily quantify SEO impacts to make it easy for hesitant prospects to understand.

    • 50 min
    How LawnStarter Cut Grass to $2M in Traffic Value

    How LawnStarter Cut Grass to $2M in Traffic Value

    In this episode, the Co-Founder and CMO of LawnStarter, Ryan Farley, sits down with Ross to discuss the benefits to an all-in approach to SEO and how investing in content early pays off — $2 million in traffic value to be exact (according to Ahrefs).

    The importance of local optimization, content hubs, and how Google does and doesn’t reward people-first content are topics of lively conversation.

    Check out the episode to learn more about how Ryan turned his company into an SEO powerhouse.

    • 41 min
    Enterprise Real Estate SEO w/ Kristan Bauer

    Enterprise Real Estate SEO w/ Kristan Bauer

    As the world moves deeper and deeper into digital-first services, niche markets are seeing a boom in competition on the SERP — real estate is no exception.

    With previous experience as the Director of SEO at Zillow and now the founder and Lead SEO Consultant for her own firm, Conifr Media, Kristan knows how competitive the real estate industry can be.

    In today’s competitive market, SEO for real estate is more vital than ever.

    In this episode of Content & Conversation, Kristan and Ross discuss duplicative content in a competitive space, how to optimize for local keywords, and guiding enterprise clients on SEO strategies and link acquisition.

    • 43 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

kaylashireenm ,

Amazing content marketing podcast!

I’ve been listening to this more so this last month and have been loving it. C&C really give you pro tips and tricks to growing your career in content marketing!

elc1115! ,

Love this podcast!

Great SEO and content tips to level up your content marketing strategy. Love the conversational format and quick insights shared.

CarolineG2013 ,

Easy content and SEO tips

Ross’s tips are actionable and I love the short form format.

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