Lessons from Scaling to 50+ Integrations - with Toni Aqunio from Bynder The Integrated Podcast

Scaling your product roadmap to 50+ native integrations comes with a completely different set of challenges when compared to building your first few.

In this episode, we spoke with Toni Aquino, Group Product Manager at Bynder, a leading digital asset management (DAM) platform.

She's leading the charge on their entire integrations strategy, and has helped them scale from only a handful of in-house integrations to now an ecosystem of over 50 integrations and counting.

We cover: 

- How a background in sales engineering set her up for success in her role as an integrations product manager

- Strategic pivots required to successfully scale an integration roadmap (boilerplate vs. custom)

- Overcoming the subject matter expertise problem with integrations

- Prioritizing integration initiatives (in-house vs. partners)

- Processes for effective integration workflow discovery

- Support and scalability challenges with building integrations in-house

Check out their website at: https://bynder.com

Learn more about our embedded integration platform at https://useparagon.com