27 min
Helping businesses build brand trust during a time of skepticism with Scott Baradell Lets Have This Conversation
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- Daily News
Roughly two-thirds of Americans (63%) think that, ideally, it is better for society if the public is skeptical of the news media, Pew Research Center reports.
Helping your business to build brand trust during a time of skepticism and distrust is the mission of Trust Signals®, a PR and marketing methodology developed by Scott Baradell, CEO of Idea Grove, one of the top 25 tech PR firms in the United States.
Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top 25 tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022.
In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired his new book, Trust Signals: Brand Building in a Post-Truth World, which was published in October 2022.
This book shows why Scott's Trust Signals system is the most effective way for virtually any company to build, grow and protect its brand today. Scott's framework represents a whole new way to identify PR and marketing strategies, prioritize them based on expected return, and craft a unified plan to build trust among your buyers and other audiences.
Brand trust has become the primary driver for business growth in 2022, as documented by studies from Edelman, RepTrak, the Pew Research Center and others. But in today's post-truth world, the landscape of trust is more complicated to navigate than ever—and can become a minefield for brands that make missteps.
In his book, Scott introduces a new definition of public relations and a new approach to building, growing and protecting your brand online.
Defined simply, "trust signals" are evidence points, from media coverage and online reviews to website trust badges, that make people believe in a brand. With the unique Trust Signals® methodology introduced in the book, Scott provides practical guidance to help every brand make smarter marketing investments—and help CEOs, CMOs and CCOs to better prioritize and calibrate their marketing efforts.
For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow. Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide.
Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.
He joined me this week to tell me more.
For more information: https://www.ideagrove.com/
Discover More: https://www.trustsignals.com/
LinkedIn: @ScottBaradell
Twitter: @DallasInbound
Roughly two-thirds of Americans (63%) think that, ideally, it is better for society if the public is skeptical of the news media, Pew Research Center reports.
Helping your business to build brand trust during a time of skepticism and distrust is the mission of Trust Signals®, a PR and marketing methodology developed by Scott Baradell, CEO of Idea Grove, one of the top 25 tech PR firms in the United States.
Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top 25 tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022.
In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired his new book, Trust Signals: Brand Building in a Post-Truth World, which was published in October 2022.
This book shows why Scott's Trust Signals system is the most effective way for virtually any company to build, grow and protect its brand today. Scott's framework represents a whole new way to identify PR and marketing strategies, prioritize them based on expected return, and craft a unified plan to build trust among your buyers and other audiences.
Brand trust has become the primary driver for business growth in 2022, as documented by studies from Edelman, RepTrak, the Pew Research Center and others. But in today's post-truth world, the landscape of trust is more complicated to navigate than ever—and can become a minefield for brands that make missteps.
In his book, Scott introduces a new definition of public relations and a new approach to building, growing and protecting your brand online.
Defined simply, "trust signals" are evidence points, from media coverage and online reviews to website trust badges, that make people believe in a brand. With the unique Trust Signals® methodology introduced in the book, Scott provides practical guidance to help every brand make smarter marketing investments—and help CEOs, CMOs and CCOs to better prioritize and calibrate their marketing efforts.
For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow. Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide.
Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.
He joined me this week to tell me more.
For more information: https://www.ideagrove.com/
Discover More: https://www.trustsignals.com/
LinkedIn: @ScottBaradell
Twitter: @DallasInbound
27 min