37 min
Leverage ABM and Creativity to Thrive with Christine Switzer B2B Growth
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- Marketing
In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.
Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.
In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.
Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.
37 min