Leveraging AppSumo for Product Led Growth with Nachum Kligman SaaS Marketing Superstars

In this episode of the SaaS Marketing Superstars podcast, I spoke with Nachum Kligman. Nachum is a serial entrepreneur and currently the founder and CEO of Book Like A Boss, an all-in-one platform helping entrepreneurs and companies to create optimized landing pages that convert your visitors into scheduled meetings and customers.


Episode Highlights:
● Nachum talks about the major pain point he experienced that led to creating Book Like A Boss (0:25)
● Why he chose to initially bootstrap Book Like A Boss instead of going after VC funding (2:50)
● Key strategies he adopted to grow Book Like A Boss to over 60,000 users in five years (4:20)
● How he leveraged Appsumo to grow his userbase and maximize revenue despite offering lifetime access (6:27)
● Why Book Like A Boss is launching a new partner program to supercharge product growth (9.11)
● Why he is serious about inbound sales strategy for the company service plans Book Like A Box is offering (13:08)
● New growth opportunities they are presently exploring at Book Like A Box (14.00)
● The biggest struggle he has experienced while running the company (16.48)
● Favorite books, apps and business leaders to follow (18:05)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-appsumo-product-led-growth-nachum-kligman/