575 episodes

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.

Where will thought leadership take you?

In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.

Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.

Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.

Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.

Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.

As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the cont

Leveraging Thought Leadership Peter Winick and Bill Sherman

    • Business
    • 5.0 • 41 Ratings

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.

Where will thought leadership take you?

In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.

Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.

Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.

Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.

Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.

As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the cont

    The Effective Founder’s Blueprint | Martin Gonzalez | 576

    The Effective Founder’s Blueprint | Martin Gonzalez | 576

    In this riveting episode of the Thought Leadership Leverage podcast, host Bill Sherman engages with Martin Gonzalez, the co-author of the best-selling book "The Bonfire Moment" and the visionary behind Google's "The Effective Founders Project." Dive into the fascinating journey of Martin, who transformed a personal passion into a global initiative that has reshaped the landscape of startup success.
    Martin Gonzalez's journey at Google began a decade ago at their Singapore campus. Embracing Google's culture of innovation and autonomy, Martin seized the opportunity to embark on a passion project that aligned with Google's business goals. His fascination with startup founders and the early stages of company development led him to partner with Joshua Yellin, who was leading Google's Startup Accelerator Program. This program, with its focus on machine learning, globalization, and growth hacking, provided a fertile ground for Martin's innovative ideas, despite his initial lack of expertise in these areas.
    Martin's breakthrough came when he uncovered a Harvard study indicating that 65% of startups fail due to people issues. Armed with this insight, he proposed a two-day workshop aimed at addressing these challenges. The workshop, first tested in Jakarta and then in Bangalore, received overwhelmingly positive feedback. Their success was not a one-time anomaly; the workshops continued to garner high ratings worldwide, eventually impacting founders across 70 countries.
    In this episode, Bill and Martin explore the journey of understanding why startups succeed or fail. Martin highlights the pitfalls of relying solely on data from successful founders, which often leads to "Survivor's Bias." He stresses the importance of comprehensive data that includes insights from failed ventures to paint a realistic picture of startup dynamics.
    Martin also shares the genesis of their book "The Bonfire Moment." Initially hesitant to commit to writing, Martin was eventually convinced by Joshua Yellin, who saw the immense value their workshops offered. The book became a natural extension of their workshops, providing an open-source toolkit for startup founders. This approach, rooted in Google's ethos of sharing and collaboration, aimed to empower others with the tools and knowledge to replicate their success.
    The conversation also touches on Martin's unique role as an "Enlightened Practitioner." He bridges the gap between academic research and practical application, translating complex research findings into actionable insights for leaders and managers. This ability to synthesize and communicate evidence-based advice makes Martin a pivotal figure in the startup ecosystem.
    The episode concludes with a discussion on the development of a validated measure for assessing founders. Through years of collecting 360-degree feedback surveys and analyzing thousands of data points, Martin and his team published the "Effective Founders Report." This report, which garnered significant attention from their publisher, laid the foundation for their influential book.
    Join Bill Sherman and Martin Gonzalez for an illuminating discussion on the intricacies of startup success, the power of data-driven insights, and the transformative potential of open-source tools. This episode is a must-listen for thought leaders, authors, and speakers who are passionate about innovation and leadership in the startup world.

     
    Three Key Takeaways:
    • Addressing People Issues is Crucial for Startup Success: Martin Gonzalez's research, backed by a Harvard study, revealed that 65% of startups fail due to people-related issues. His workshops focused on these challenges, demonstrating that addressing team dynamics and leadership is essential for early-stage companies to thrive.
     
    • Importance of Comprehensive Data to Avoid Survivor's Bias: Martin and Bill discuss the pitfalls of relying solely on data from successful startups, which can lead to "Survivor's Bias." Understandi

    • 41 min
    Human-Centered Leadership | Renee Moorefield | 575

    Human-Centered Leadership | Renee Moorefield | 575

    In this engaging episode of Thought Leadership Leverage, host Peter Winick interviews Renee Moorefield, a pioneering leader in human-centered leadership for over 25 years. Renee, the CEO and co-founder of Wisdom Works Group, has been instrumental in transforming how leaders build thriving organizations. Wisdom Works offers innovative resources and guidance to create workplaces and leadership practices that foster well-being and success.

    Renee discusses the development of her intellectual property (IP). Her extensive experience in global companies highlighted a critical need: leaders often overlook human factors while focusing on financial and technical performance. Observing this trend, she brought her insights to the University of Colorado’s business school, aiming to scientifically explore the factors that contribute to thriving and stress resilience in leadership. This led to the creation of the "Framework of Thriving" under the "Be Well, Lead Well Pulse Assessment" platform. This framework redefines what it means to thrive, helping leaders understand the essential elements for success in complex environments.

    Wisdom Works is now scaling its impact by working with global organizations, especially in the food and consumer goods industries. They conduct one-on-one sessions, team workshops, and organization-wide assessments to identify areas of high and low thriving. This holistic approach introduces new metrics for measuring organizational success and fosters meaningful conversations about well-being.

    Additionally, Renee’s team certifies individuals in various industries to implement their tools, creating a network of approximately 225 certified Guides. Peter and Renee discuss the differences between internal and external certified guides, highlighting the unique challenges and benefits of each approach. The COVID-19 pandemic underscored the value of their tools, increasing demand for internal coaches equipped to navigate stressful times.

    Ensuring the quality and consistency of their certified guides is paramount for Renee. The program sets clear expectations for knowledge, skills, and abilities, relying on an honor system for self-assessment and continuous feedback. With a 94% return on investment rate, the program’s effectiveness is evident, consistently meeting participants' needs and enhancing their capabilities.


    Three Key Takeaways:

    • Human-Centered Leadership is Essential: Renee Moorefield emphasizes the importance of focusing on human factors in leadership, highlighting how financial and technical performance often overshadow the well-being of people and organizational culture. Leaders need to prioritize creating thriving, sustainable environments.

    • Scalable, Science-Based Frameworks: The "Framework of Thriving" and the "Be Well, Lead Well Pulse Assessment" offer a scientifically grounded approach to understanding and fostering leadership that promotes resilience and thriving. This framework helps organizations identify areas of high and low thriving, driving better performance and well-being.

    • Certified Guides Enhance Impact: Certifying individuals in various industries to use Wisdom Works' tools has expanded their reach and effectiveness. With approximately 225 certified guides, the program ensures consistent quality and effectiveness, as demonstrated by a 94% return on investment rate, meeting the evolving needs of leaders and organizations.

    Want to learn more about customized training?  Be sure to watch this short video where Peter Winick discusses  How much customization is needed while developing training.

    • 21 min
    Leading Yourself: From Viral Articles to Empowering Workplaces | Elizabeth Lotardo | 574

    Leading Yourself: From Viral Articles to Empowering Workplaces | Elizabeth Lotardo | 574

    In this episode of Thought Leadership Leverage, host Peter Winick sits down with Elizabeth Lotardo, author of "Leading Yourself: Find More Joy, Meaning, and Opportunities in the Job You Already Have," to explore her journey into thought leadership. Elizabeth, a consultant, Harvard Business Review contributor, and LinkedIn Learning instructor, shares her inspiring story and insights.

    Elizabeth's journey into thought leadership began with a powerful act of defiance. After quitting her job at an ad agency due to a toxic culture and lack of opportunity, she penned a raw and passionate article titled "Why Millennials Keep Dumping You. An Open Letter to Management." This article went viral, resonating deeply with professionals who felt unheard and undervalued. Elizabeth and Peter delve into the nature of viral content and the power of authentic, heartfelt writing.

    Going viral brought both support and criticism. Elizabeth discusses the mixed reactions and how she managed the rough comments alongside the positive feedback. This experience led her to write more on engagement from a Millennial perspective, eventually leading to her involvement with LinkedIn Learning.

    Transitioning from writing articles to creating courses for LinkedIn Learning was a new challenge for Elizabeth. She shares how LinkedIn helped her transform her engaging writing style into actionable, educational content. The key was to maintain authenticity while adapting to the platform’s demands, focusing on engagement and retention.

    Elizabeth’s upcoming book, "Leading Yourself," is set to release in Fall 2024. It addresses how to find joy, meaning, and opportunity in less-than-perfect jobs. Drawing from her decade-long consulting experience, Elizabeth highlights how mindset, behaviors, and relationships can transform one’s work experience. Inspired by the success of her LinkedIn course during the COVID-19 pandemic, she realized the growing need for this topic.

    In addition to her book, Elizabeth is developing a video version and corresponding training programs. These resources aim to help organizations instill the mindsets discussed in her book, empowering employees to create positive changes in their work environments.

    Three Key Takeaways:

    • Elizabeth's viral article, "Why Millennials Keep Dumping You," succeeded because of its genuine, passionate approach. Authenticity in thought leadership can resonate deeply with audiences and drive engagement.

    • Transitioning from writing articles to creating courses for LinkedIn Learning required Elizabeth to adapt her writing style while maintaining authenticity. Thought leaders must recognize and play to the strengths of each medium they engage with.

    • Elizabeth's upcoming book, "Leading Yourself," emphasizes the importance of mindset in finding joy, meaning, and opportunity in one's job. A positive mindset can empower individuals to thrive in less-than-perfect work environments.

    If you are interested in additional LinkedIn Learning courses be sure to check out the content from Leveraging Thought Leadership.

    • 20 min
    Unlocking Human Potential | Phil Geldart | 573

    Unlocking Human Potential | Phil Geldart | 573

    In this episode of the Thought Leadership Leverage podcast, host Bill Sherman sits down with Phil Geldart, CEO of Eagle's Flight, to discuss his innovative approach to leadership and learning. With his upcoming book, "Leading What Matters Most: A Business Parable on Unlocking Human Potential," set to release later in 2024, Geldart shares insights from his transformative career.


    Early in his career, Geldart faced a daunting challenge: engaging a skeptical audience who believed they had nothing to learn. Hired by a company indifferent to training, he devised a unique strategy. Phil created a desert survival board game and persuaded reluctant factory workers to play. The game’s unexpected effectiveness, leading them to realize the principles could enhance their work, marked the birth of experiential learning.

    Building on the success of his innovative training methods, Geldart authored his first book, "In Your Hands: The Behaviors of a World-Class Leader." By breaking down complex leadership concepts into digestible sections with practical illustrations, he provided an accessible tool for personal and professional growth. His subsequent books, like "EXPERIENTIAL LEARNING: Changing Behavior to Improve Performance," further solidified his reputation as a pioneer in experiential learning.

    Despite his success, Geldart humbly resisted the label of a thought leader until his Senior Head of Marketing pointed out his influence. Focused on creating real change, Geldart emphasizes the importance of adding value to others' lives over seeking recognition. This perspective shapes his and Sherman’s discussion on the true essence of thought leadership, defined more by impact than titles.

    Geldart sees the modern workforce as young, informed, and value-driven, requiring a shift in leadership approaches. His new book aims to address this by equipping leaders with tools to unlock human potential. Partnering with Forbes, Geldart plans to leverage their platform to reach busy CEOs, planting seeds of thought leadership that can flourish when the time is right.

    To amplify his message, Geldart combines client referrals with strategic exposure through Forbes. Understanding the challenge of capturing a CEO’s attention, he underscores the importance of consistent, value-driven engagement. By doing so, he aims to position the unlocking of human potential as a priority with significant returns for organizations.

    • Innovative Training Through Experiential Learning: Phil Geldart's use of a desert survival board game effectively engaged skeptical factory workers, demonstrating the power of experiential learning in transforming attitudes and behaviors. This approach laid the foundation for his successful career in developing innovative training methods.

    • Accessible Leadership Insights: Geldart's books, including "In Your Hands: The Behaviors of a World-Class Leader" and "EXPERIENTIAL LEARNING: Changing Behavior to Improve Performance," break down complex concepts into practical, easy-to-understand sections. These resources provide actionable insights for leaders seeking to enhance their skills and drive organizational performance.

    • Leveraging Thought Leadership for Impact: Despite initially resisting the label of a thought leader, Geldart recognized the importance of sharing his knowledge to add value to others. His strategic partnership with Forbes aims to amplify his message, reaching influential CEOs and helping them unlock human potential within their organizations.

    • 42 min
    The Power of Purpose | Matt Hullander | 572

    The Power of Purpose | Matt Hullander | 572

    In this compelling episode of Thought Leadership Leverage, host Peter Winick dives deep with Matt Hullander, a versatile entrepreneur from Chattanooga, Tennessee. Hullander, who has ventured into real estate development, e-commerce, private equity, recently authored the inspiring book "The Daily Climb: 10 Principles to Change Your Life." Today, he shares his transformative journey from business mogul to author.

    After selling his successful home improvement company in 2021, Hullander faced a life-altering cancer scare. This experience shifted his perspective, prompting him to reflect on his purpose. At 50, he felt compelled to share his life lessons and stories to benefit others. Proceeds from his book, "The Daily Climb," support teenage suicide prevention (The Jason Foundation), demonstrating his commitment to making a difference.

    Hullander’s book challenges traditional goal-setting paradigms, advocating for a vision-driven approach. He emphasizes building habits that align with the life you want, rather than merely setting goals. Other principles include the importance of finding a guide, akin to his fly-fishing mentor, and the value of surrounding oneself with a supportive tribe.

    Writing the "The Daily Climb" has created unexpected opportunities, opening new doors for Hullander, expanding his network beyond Tennessee and into various industries. The book has also led to speaking engagements, enhancing his credibility and setting him apart in his field.

    Hullander encourages aspiring authors to leverage hybrid and self-publishing models. He highlights the importance of seeking guidance, sharing how his publisher, Foresight Publishers, helped him shape his book’s content and design. His message is clear: with the right support, anyone can bring their book to life.

    Three Key Takeaways:

    • Embrace Life's Challenges as Opportunities: Matt Hullander's cancer scare transformed his outlook, leading him to share his experiences and insights through his book, "The Daily Climb." This illustrates the importance of turning personal challenges into opportunities for growth and contribution.

    • Vision Over Goals: Hullander advocates for a vision-driven approach rather than traditional goal-setting. By focusing on the habits and lifestyle that align with your envisioned future, you can create lasting change and achieve a more fulfilling life.

    • Seek Guidance and Build a Supportive Tribe: Hullander emphasizes the value of having mentors and a supportive community. Whether through a life coach, business guide, or peer groups, surrounding yourself with knowledgeable and supportive individuals can significantly enhance your success and personal growth.

    If you have a vision for your business, then you'll want to check out this article How Are You Applying Your Vision by Thought Leadership Leverage Founder and CEO Peter Winick.

    • 16 min
    Cultivating High-Profile Relationships in a Digital World | Clemence Sop | 571

    Cultivating High-Profile Relationships in a Digital World | Clemence Sop | 571

    In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Clemence Sop, the Head of Marketing Innovation at InterSystems, for an insightful discussion on marketing high-ticket items, leveraging digital platforms, and the power of thought leadership.

    Clemence shares her fascinating journey from yacht sales to marketing innovation, highlighting the complexity and strategy involved in selling luxury items. She delves into the concept of a cultivation strategist, emphasizing the importance of digital knowledge and social listening to engage potential buyers at the right moment.

    Drawing from real-life experiences, Clemence explains how using
    LinkedIn and celebrity brand ambassadors can build trust and nurture relationships with high-profile clients. She illustrates how
    positioning oneself as a trusted advisor can enhance visibility and
    engagement, even with audiences outside the initial target group.

    Bill and Clemence explore her career transition from supply chain
    engineering to big data and social media, driven by her curiosity
    about the future impact of collective intelligence and connection data on human behavior and business.

    In her current role, Clemence spearheads innovative marketing
    solutions to tackle existing challenges. She narrates a compelling
    story about addressing thought leadership needs in Belgium’s
    healthcare system through the "One Patient, One Record" initiative. By sharing personal stories and building a community around patient data challenges, InterSystems was able to foster trust and drive meaningful change.

    The episode concludes with a discussion on overcoming mental and spam filters in today’s saturated digital landscape. Clemence emphasizes the necessity of targeting a specific audience, creating relevant content, and establishing authentic connections through thought leadership.

    Tune in to learn from Clemence Sop’s unique experiences and insights on transforming marketing strategies through innovation and thought leadership.

    Three Key Takeaways:

    • Strategic Digital Engagement: Clemence Sop emphasizes the importance of leveraging digital knowledge and social listening to effectively engage potential buyers. By cultivating relationships through targeted digital networking and positioning oneself as a trusted advisor, brands can enhance their visibility and build trust with high-profile clients.

    • The Power of Personal Stories in Thought Leadership: The "One Patient, One Record" initiative showcases the effectiveness of using personal stories to address pain points and build a community. By sharing authentic experiences and focusing on the emotional aspects of patient data challenges, InterSystems was able to establish trust and drive meaningful conversations in the healthcare sector.

    • Navigating Content Saturation: In a world overwhelmed with digital content, it is crucial to target specific audiences with relevant and purposeful content. Clemence highlights the need for authenticity and relevance in thought leadership, ensuring that content not only reaches but resonates with the intended audience, thereby overcoming mental and spam filters.

    If you want to learn more about thought leadership marketing check out this article Decoding Thought Leadership Marketing: A Blueprint for Success by Thought Leadership Leverage Founder and CEO Peter Winick.

    • 34 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

Disco Stu123 ,

Great insights

Really good show that unties the knots around and demystifies the value of investing in a thought leadership strategy.

CarinTerrier ,

Mastery at work!

Peter is the real deal of podcasting. Few podcasters can compete with me in fully engaging their podcast guest so that it feels like two friends having an exciting debate/conversation over a glass of vino sitting by the pool. Peter’s interview took me back to the days of authentic conversation in Greenwich Village coffee houses. Bravo Peter!

CB Bowman, MBA, CVF, CVP, MCEC, BCC, CEC
Podcaster: Courage to Leap

KiraSmith14 ,

Very insightful!

I love the discussions about ideas and how to take them to scale. These episodes involve interesting interactions on a variety of topics, which can really be eye-opening when you see the connections between experts from very different backgrounds.

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