Light & Dwell: Defining Your Signature Style The Interior Collective

Light & Dwell: Defining Your Signature Style
Episode Details.
It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell, and they have truly mastered the art of distinguishing their brand and defining a signature style. Lately, I’ve seen them take their brand to new heights as they carry that signature style from physical spaces to digital platforms and beyond. In this episode, we’re getting a masterclass in leaning into a signature style as an interior designer and how to use that to differentiate yourself online.
In this episode, Aymee, Molly, and I discuss:

How to work with a business partner
Defining a corporate business structure with two lead designers
How to define your signature style
What influences design style evolutions
How to intentionally elevate your brand over time
How to evolve your style alongside your business
How to navigate social media authentically
The importance of a signature style when attracting clients
And more!

 
Mentioned in This Episode:
Dada Goldberg
Dwell Well Furniture
Jake Arnold Podcast Interview
Nebraska Lake House Project
Design Camp
 
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
 
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