88 episodes

So many DTC brands think nice PR is more important than honesty. But that’s not us.
We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io

Limited Supply Nik Sharma & Moiz Ali

    • Business
    • 4.9 • 131 Ratings

So many DTC brands think nice PR is more important than honesty. But that’s not us.
We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io

    S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why

    S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why

    Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\
    Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. What strategies do they need to stay relevant?
    Plus, what would it take for Outdoor Voices to crawl out of the grave they dug themselves into? Hear us out— it’s definitely not impossible...
    The guys also discuss the latest acquisition of Asian noodle company, Omsom, by DDC. What, if anything, does it mean for other Asian DTCs like immi, FLY BY Jing, and Sanzo?
    And later in the episode, Nik declares arbitrage. When is it okay to use arbitrage in the DTC community, and are there any ethical concerns? Well, if we know anything… at the very least, we definitely know where Moiz stands on the issue.
     
    Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 45 min
    S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target

    S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target

    Welcome back, ya 88s.
    Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner?
    Speaking of brick-and-mortar stores, why aren’t places like Outdoor Voices or Alo focusing more on that post-purchase follow-up? If Moiz just threw down $500 on yoga pants, he wants to feel like the prettiest, pretty princess of them all. After all, isn’t focusing on retaining high-spending customers far less expensive than acquiring new ones? Nik and Moiz go over some possible solutions to increase post-purchase satisfaction.
    Then, the guys play devil’s advocate. Sure, they just told you to stop focusing so much on brick-and-mortar stores, but they sincerely hope that didn’t make you throw all your hopes into dot-com-only strategies. They explain the value of selling your product in-store and explain what kind of selling velocity you need to stay on Target’s shelves.

    Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io

    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 38 min
    S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

    S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

    Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work.
    Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel turn into the next big Faire?
    And later, Nik just can’t shake his bad streak with ambulance-chasing attorneys. He’s got a chip on his shoulder and is sharpening his pitchfork for bloodsucker threatening small DTCs to pay up or else. What’s the latest sitch? And how can other DTCs make frivolous lawsuits a thing of the past?
     
    Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. 
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 42 min
    S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies

    S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies

    We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? 
    Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway?
    But let’s get down to brass tacks—because the guys are wondering whether or not the US government is trying to ban Shein for legitimate reasons or if they’re just plain racist against Chinese companies. Sure they might have a case for banning TikTok, but is there any merit to restricting the fast fashion empire from selling products in the US? Is Shein sourcing its raw materials from dubious sources or is it all just a bunch of smoke without fire?
    Then, Nik and Moiz make the case for why DTC businesses need to start looking outside the US market for sales. Why aren’t more brands considering selling in other countries? And how come most marketing agencies aren’t interested in bringing brands to other nations?
    Plus, Moiz unleashes the smartest business idea he’s ever had… or the dumbest idea he’s ever had. Take your pick.
     
    Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.
     
    00:00:38 - Live Streams Focused on Products
    00:06:46 - TikTok Embraces Live Streaming Trend
    00:12:27 - How TikTok Customizes Comments Algorithm
    00:14:48 - US Government Targets Chinese Businesses
    00:20:57 - Expanding Internationally
    00:22:13 - Europe Dominates Amazon US Traffic
    00:25:02 - Opportunities for Brands in Amazon
    00:28:31 - Creating a Business for GLP Medications

    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 33 min
    S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels

    S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels

    Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer?
    Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova. 
    Then the guys break down the rise of new DTC brands—what sets companies like Strawberry Milk Mob and Crown Affair apart from their predecessors like Warby Parker and Bonobos? How has the DTC landscape changed so drastically in such a short period of time? Is this the death of huge campaigns and the shift to slow audience validation? 
    And later, Nik wonders whether there’s room for companies to start utilizing private label brands more often. Is there a world where a franchising type of mindset can work for DTC? Or has Nik completely lost his mind?
     
    Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 44 min
    S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)

    S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)

    Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it.
    In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways to build a sustainable and discuss whether or not brands like Prime Energy and Stanley are poised to fade into oblivion soon. 
    The boys also explore the pain points of distribution in the beverage world and the potential pitfalls of private equity takeovers. Is there any way a brand won’t go to shit after a private equity takeover? Does flooding the market with knock-off fad products ever work?
    And later, the guys dive into the latest trends in social media marketing, including the difficulty of going viral through TikTok shops, building a timeline for CRO changes, and outwitting the competition by dominating the funnel on Google Maps. 
     
    00:01:04 - Protein Shake Brand Acquired for $280M
    00:07:00 - Private Equity's Impact on Wellness Industry
    00:13:39 - Prime Sales Decline
    00:20:51 - Stanley Cup: Fad or Sustainable?
    00:23:49 - Building Businesses on Fads: The Truth
    00:31:30 - TikTok Shops Increase Revenue Cuts
    00:43:11 - Cutthroat Lead Gen Strategy
    00:47:24 - Innovative Furniture Company with Local Tryouts
    00:49:42 - Business Timeline Creation: A Must-Have
    00:55:03 - Private Label Brands and TikTok Marketing
     
     
    Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 54 min

Customer Reviews

4.9 out of 5
131 Ratings

131 Ratings

Northofatlantic ,

Great convos

Love these chats. Fun and also specific. For any consumer business you’re building, they provide a good starting point for what questions to ask and how to evaluate marketing model.

La3mim ,

These guys are the best .

The best podcast ever

😽😽✨ ,

Moiz Ali is a D2C deity

Would like for him to advise all my D2C investments and all my investments and all my decisions. Moiz is the best.

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