76 episodes

So many DTC brands think nice PR is more important than honesty. But that’s not us.
We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

Give customers more choice—and save your margins—with Postscript CashBack.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. 
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited.

Limited Supply Nik Sharma & Moiz Ali

    • Business
    • 4.9 • 123 Ratings

So many DTC brands think nice PR is more important than honesty. But that’s not us.
We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

Give customers more choice—and save your margins—with Postscript CashBack.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. 
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited.

    S7 E9: Crush Your CRO with These 20 Elite Tips

    S7 E9: Crush Your CRO with These 20 Elite Tips

    Struggling to convert customers? 
    Then this is the episode you’ve been waiting for. 
    Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates. 
    Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks.
    Plus Nik and Moiz discuss the the factors that can make or break a celebrity brand. Why do some influencer brands (*cough* Rare Beauty *cough*) have staying power while others fall? The devil, it seems, is in the distribution details…
     
    Give customers more choice—and save your margins—with Postscript CashBack.
    This is the better alternative to coupons.
    Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
    Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
     
    00:00:01 - 20 CRO Tips for Success
    00:01:47 - JVN Sells for $1.25 Million
    00:02:47 - Celebrity Partnership Pros and Cons
    00:11:48 - Optimize Paid Social Traffic for Mobile
    00:14:37 - Analyze User Behavior with Heatmaps
    00:21:21 - Incorporate Social Proof Throughout Your Website
    00:24:54 - Highlight Risk Reversals on Checkout Pages
    00:30:12 - Using Large, Bright Imagery Draws Attention
    00:32:00 - Make Discounts Visible for Better Conversions
    00:35:06 - Declutter Your Site for Success
    00:42:34 - Using Comparison Charts for Effective Marketing
    00:44:59 - Properly Test and Measure Everything
    00:47:06 - Creating Unique Social Proof Strategies
    00:50:39 - Testing Coupon Codes for Better Conversions
    00:51:25 - Consistent Messaging: Key to Success
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 55 min
    S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit

    S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit

    Just when you thought we were done talking about Shopify…
    This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around?
    Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much your competitors are willing to pay at wholesale prices?
    And later, Nik dissects a viewer-submitted website, doling out his expert tips on how to optimize any DTC website. Trust us when we say, you won’t wanna miss this segment if you’re looking to increase conversion rates for your site! 
     
    Give customers more choice—and save your margins—with Postscript CashBack.
    This is the better alternative to coupons.
    Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
    Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 48 min
    S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC

    S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC

    A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats. 
    America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead?
    Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?  
     
    Tune in for that—and more. 
     
     
    Give customers more choice—and save your margins—with Postscript CashBack.
    This is the better alternative to coupons.
     
    Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
     
    Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
     
     
    00:00:24 - Maximizing Facebook Ad Campaign Efficiency
    00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops
    00:13:30 - The Future of Affiliate Marketing
    00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition
    00:25:18 - How Bloom Outshines the Competition
    00:28:14 - Successful Fundraising Stories: Sanzo and nut pods
    00:29:08 - Average Check Sizes in Fundraising
    00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised
    00:33:52 - Website Audit on the Next Episode
     
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali

    • 35 min
    S7 E6: The Inside Scoop on DTC Growth Plans in 2024

    S7 E6: The Inside Scoop on DTC Growth Plans in 2024

    When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions.
    We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks about how much you can expect to spend when making the transition into TV.
    And later, Nik and Moiz reminisce about the possibilities of AI when it comes to customer service, the stupidity (or genius) of Apple Vision Pro, and reveal exactly what Google’s new efforts to combat spam mean for your brand this month. 
     
    00:00:00 - Google's Email Changes: What's New?
    00:01:17 - The Role of Podcasts and TV in a Mixed Media Strategy
    00:06:55 - Podcasts vs. TV: Consumer Preferences
    00:10:05 - The Flaws of Traditional TV Ratings
    00:12:40 - Reverse Engineering Product Market Fit
    00:14:47 - Google and OpenAI Revolutionize TV Ads
    00:20:43 - Using UGC to Cut Video Ad Costs
    00:26:02 - The Cost of TV Advertising
    00:33:07 - Google Cracks Down on Email Spam
    00:39:15 - Apple's Ad Platform: What's New?
    00:40:00 - The Future of Barcodes: QR Codes
    00:44:58 - Website Conversion Rate Optimization Audit
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali
     
    Outperform the competition and improve your contribution margin profile.
    See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

    • 43 min
    S7 E5: The 2024 Presidential Campaign Site Showdown

    S7 E5: The 2024 Presidential Campaign Site Showdown

    This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other.

    Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin digging into Tatari's DTC Industry Report and breaking down some of their key takeaways, north star metrics, and the effectiveness of TV advertising and the impact of content in the upcoming election.

    00:00:00 - Nick's Experience at the EPR Event
    00:00:41 - Analyzing Ad Funnels and CRO Tips
    00:01:19 - Comparing Trump and Biden Campaigns
    00:07:23 - Text-Heavy Website: Trump's Ad Strategy
    00:10:53 - Powerful Upsells and Checkout Strategies on Trump's Website
    00:17:26 - The Impact of TikTok on the Presidential Election
    00:20:42 - Decreased Web Traffic for Biden and Trump
    00:22:23 - Insights from Nick Cannon's Campaign Report
    00:23:06 - Choosing the Right Metric for Marketing Success
    00:24:13 - Understanding Profit vs. Revenue Metrics
    00:24:34 - How to Decide Where to Spend Ad Dollars
    00:29:35 - The Majority Invest in Paid Social Media
    00:30:55 - The Impact of TV Advertising
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
    Follow Nik:
    Twitter: twitter.com/mrsharma
    Follow Moiz:
    Twitter: twitter.com/moizali

    Outperform the competition and improve your contribution margin profile.
    See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited

    • 36 min
    S7 E4: News Break: Rare Beauty’s Bloated Business Move, Dagne Dover’s Questionable Valuation and One-Click Unsubscribe

    S7 E4: News Break: Rare Beauty’s Bloated Business Move, Dagne Dover’s Questionable Valuation and One-Click Unsubscribe

    Nik and Moiz break down the latest findings in the “Business of Fashion” article detailing several brands looking to make their exit in 2024. How do the valuations of brands like Dagne Dover and True Classic line up? Are they overshot or in line with the powerful branding these companies have taken advantage of?
    Then the guys get into the nitty gritty details of Rare Beauty’s latest string of announcements, including a new product line launch and the release of their content-based relaxation videos, the Comfort Club. Is this a genius move or the bloated move of a company that’s feeling themselves a little bit *too* much?
    And later the guys dissect whether or not clothing rental companies are dead, chat about the latest surge in Facebook Ad prices, and explain the latest email changes happening with Gmail and Yahoo, including what one-click unsubscribe might mean for your business. 
     
    00:00:00 - Snowstorm Hits New York City
    00:00:20 - How to Bypass Paywalls for Fashion Articles
    00:01:33 - Dagney Dover: Slow and Sustainable Brand Building
    00:04:10 - Questioning the Valuation of Dagney Dover
    00:08:00 - Should True Classic Go Public?
    00:11:30 - Rent the Runway and Stitch Fix: The Rise of Clothing Rental Companies
    00:18:31 - Selena Gomez's Rare Beauty Thrives
    00:29:33 - Email Changes Coming in 2024
    00:37:07 - The Need for Real-Time Facebook Ads Data
     
    Read the Business of Fashion Article here.
     
    Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
     
    Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
     
    And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
     
    Follow Nik:
    Twitter: https://www.twitter.com/mrsharma
     
    Follow Moiz:
    Twitter: https://www.twitter.com/moizali
     
    Outperform the competition and improve your contribution margin profile.
    See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

    • 44 min

Customer Reviews

4.9 out of 5
123 Ratings

123 Ratings

Sbo.h ,

Amazing contents

Every episode is entertaining. Love the contents. Hopefully I can meet them one day

Matt Kassar ,

Good banter / basic tips/ way too « bro »-ey

Nice to listen duo and true from the trenches experience from moiz. I find nik to bring very little to the conversation. This podcast is great for small biz but really turned off by:
1) bro culture - dropping names, inside jokes etc
2) all the subtle (or not) endorsements in companies in which you have a financial stake. Be much clearer upfront.

umniashka ,

Insightful and fun

Great podcast for anyone interested in DTC and CPG businesses

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