LinkedIn Ads Radio Anthony Blatner, Popcast Studio

✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.
📝Special Episode Links:
Robert Yanik on LinkedInLinkedIn's Connected TV AdsLinkedIn Connected TV - Help PageConnected TV Advertising SpecificationsEverybody's Business: LinkedIn's B2B Marketing DocumentaryThe 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute

🔑 Key Takeaways:
LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.CTV allows LinkedIn to leverage its first-party data for precise targeting.LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features.

🕒 Timestamps:
0:45 - Robert Yonick career background and role at LinkedIn
3:35 - Overview on Connected TV (CTV)
4:31- Benefits of CTV ads for businesses in reaching their target audience 
5:27 - Unique Elements of CTV Ads
7:25 - Differences between LinkedIn video ads and CTV ads
10:08 - NBC Universal Partnership and LinkedIn Premier
12:06 - Targeting setup, measurement and reporting on CTV ads
14:20 - CTV campaign setup walkthrough
15:48 - Managing placements and brand safety
17:09 - Tips for creating effective video ads
21:36 - Examples of effective B2B video ads
22:57 - Future developments and roadmap for LinkedIn CTV


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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn

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✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.
📝Special Episode Links:
LinkedIn Predictive AudiencesHubSpot CAPI Integration

🔑 Key Takeaways:
LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time.

🕒 Timestamps:
0:24 - LinkedIn's transition from lookalike audiences to predictive audiences
0:53 - New updates: Conversions API (CAPI)
2:47 - Difference between predictive audience and lookalike audiences
3:28 - Challenges of lookalikes on LinkedIn's B2B marketing
5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion
7:09 - Creating Predictive Audiences: Options and Recommendations
10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully
13:25 - Scenarios where predictive audiences may not be suitable
14:34 - Recap of predictive audience features and upcoming episodes

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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn

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✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn.
📝Special Episode Links:
Luke Matthews on LinkedInAI Writing Course by Luke Matthews (Available from May 14th, 2024)The Wizard of Odd MarketingAlex B Sheridan on LinkedIn

🔑 Key Takeaways:
Building a strong LinkedIn presence requires consistent posting and engagement.Leveraging AI can speed up content creation without losing the personal touch.Focus on building community and communicating with people at a scaleUnderstand the "Dark side of LinkedIn" and their pitfalls

🕒 Timestamps:
0:47 - Luke Matthews' background in social media and journey to LinkedIn
3:06 - Importance of personal branding and visual content on LinkedIn
5:16 - Write with AI, but don't lose your soul
9:40 - Investing in LinkedIn Organic Social
13:01 - LinkedIn organic social can provide value and connection
15:42 - Communicate with people at scale
16:51 - Organic attribution techniques
21:38 - Focus on community building in the first 3 months on socials
24:12 - How to get people engage in your posts
31:16 - The "Dark Side of LinkedIn" 
37:47 - Writing with AI the right way
40:57 - Posting recommendations on socials
44:39 - Luke's course about Writing with AI
46:54 - Rapid fire questions

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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn

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✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts.
📝Special Episode Links:
Ty Heath on LinkedInLinkedIn's 95-5 RuleThe B2B InstituteTy's Aston Martin VideoThe Brand-ABLE frameworkThe ABLe Change FrameworkLinkedIn Brand Lift StudiesLinkedIn: Situational AwarenessSAS Viya's Drowning in Data video campaignB2B Edge consultancy programReach MaximalismSituational Awareness

🔑 Key Takeaways:
Only 5% of the potential market is actively looking to buy, while the other 95% are not; therefore, marketing efforts should address both.Brand advertising is essential in reaching the "out-market" customers to prepare them for future buying decisions.Building a brand isn't just about creating immediate sales; it's about creating memory and recognition that pay off in the long term.Incorporating mental models and distinctive brand assets enhances brand recall and consumer connection.

🕒 Timestamps:
0:23 - Ty Heath's career background and role at LinkedIn
5:29 - The poor mental model of how people operate at the B2B institute
6:28 - Research ideas and new types of opportunities that work in B2B
10:20 - 95-5 Rule model in B2B marketing
13:29 - The ability to build memory with future customers
16:50 - Effectively reach out-market customers
18:54 - How to measure the success of brand-oriented memory marketing efforts
22:05 - Research about the CMO scorecard
26:02 - Attention x Branding x Linkage = Equity
28:57 - Balancing short-term lead generation with long-term brand building
34:09 - Understand how long-term efforts work from the sales standpoint
39:06 - Brand that is making the 95-5 rule right and the future of B2B...

✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising.
📝Special Episode Links:
Everybody's Business: LinkedIn's B2B Marketing DocumentaryEpisode Suggestion: Triple Threat Document AdsEpisode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement ToolsEpisode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedInTrevor Fellows on LinkedIn Liz Rutgersson on LinkedInMelissa Selcher on LinkedInJim Habig on LinkedInLouisa Wong on LinkedInBen Proudfoot on LinkedIn

🔑 Key Takeaways:
Learn LinkedIn's new APIs and how they will transform B2B marketing.Exciting new product announcements like the LinkedIn Connected TV and live event ads.Expert discussions on the importance of creativity and diversity in advertising.

🕒 Timestamps:
0:13 - Overview happening to the recent B2Believe event
2:06 - Deep dive into the evolution of LinkedIn APIs and their impact
4:34 - The messaging workflows that potentially come to LinkedIn
5:26 - Exploration of LinkedIn's new advertising API and measurement tools
9:16 - LinkedIn's new event features and product announcements
10:35 - New ability for companies for better tracking and measurement of maturity index
11:58 - LinkedIn Connected TV and LinkedIn Premier
14:21 - Highlights from keynote speeches and panel discussions
17:42 - LinkedIn documentary about B2B marketing

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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.
📝Special Episode Links:
LinkedIn Marketing SolutionsLinkedIn Conversions API (Cappy) InformationWebsite Actions FeatureRevenue Attribution Report OverviewCompany Engagement Report InsightsAdvanced Insights with Habu Clean Room BetaPredictive Audiences ProgramJohanna Kimura on LinkedInJae Oh on LinkedIn
🔑 Key Takeaways:
The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance.Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes.The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close.Embracing AI and new technologies can unlock more efficient and effective advertising strategies.

🕒 Timestamps:
0:25 - Johanna and Jae's background in LinkedIn marketing
1:19 - Recent developments in LinkedIn's ad platform
3:28 - The Pros and Cons of third party tools on LinkedIn
6:45 - The impact of privacy changes on digital marketing
9:24 - Challenges faced by B2B marketers in measurement
14:16 - LinkedIn's approach to measurement and the importance of data
16:31 - Overview of LinkedIn's measurement products and their benefits
23:04 - Customer success stories and practical applications of LinkedIn's tools
24:33 - Making use of the revenue attribution report to make connections.
26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools
31:04 - Future insights on privacy and B2B measurement on LinkedIn

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🔗 More About Us:
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