17 min
LinkedIn Ads Rotation Settings: Should You Use Them? - Ep 95 LinkedIn Ads Show
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- Marketing
Show Resources Here were the resources we covered in the episode:
AJ's post describing how AB testing tool works
Episode on AB testing
Follow AJ on LinkedIn
NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox
Youtube Channel
Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.
A great no-cost way to support us: Rate/Review!
Show Transcript Ad rotation settings on LinkedIn Ads. Should you rotate your ads evenly to get better data for your AB tests or leave on optimized for performance? It's a trick question. And we'll cover exactly why on this week's episode of the LinkedIn Ads Show.
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
Hey there LinkedIn Ads fanatics! As most modern ad platforms do, LinkedIn has an ad rotation setting that at first glance appears very intelligent to use, but it's not. And we're going to talk today about why. I'll even share with you why I call this the "charge me more and show me less button". In ad rotation, there are two different options. There's the default called optimized for performance. And then there's one called rotate ads evenly. I want to love rotate evenly because we're always testing. But it is rarely the best option to use and we'll cover why. First off in the news, Shae on our team brought to my attention a new rollout called comparison metrics. And I've noticed this in many of my accounts, since what it is, is when you choose your time range, you can choose the comparison range as well. So if you're looking at the last week, it'll automatically show you the changes from the previous week, along with percent changes next to each metric. So in the screenshot that Shae took for us, I can see that spend was up 37%, and visits were up 23.9% and costs were up 18%. So in this screenshot that Shae gave us, I can see that in the past seven days for this client, our spend is down 37% visits are only down 23%, which shows cost savings. Cost per click was down 18% and number of impressions were only down 11 and a half percent. It's hardly what I would call a game changer, but this kind of data can be really helpful just for understanding what's my performance doing over time. And being able to see that right within the platform. I applaud LinkedIn for coming out with changes like this. I wanted to highlight a couple reviews. We have DenisefromCumbria, and Denise I'm sorry, I can't figure out who you are on LinkedIn, just searching for Denise and Cumbria. But she said, "At last LinkedIn ads takes the floor. AJ is an expert in the space and then sharing some detailed information here. Episode One is packed with detail". Denise, thank you so much. I sincerely try to pack every episode with detail. So I do hope you're still a listener, we'd love to give you a shout out there. And if I can find out who you are, I'll shout you out by your full name and title and all that. Then we have username CGProverb, CG says, "A fantastic source of information five stars. I recently found this podcast when AJ was interviewed on another marketing podcast I follow. I have to say, after only listening to a few episodes, the content is invaluable. I am hooked. Thanks, AJ, for sharing this with us." CG, I'm so glad to have you hooked. Thanks for listening. Same goes to you. If you want to reach out to me and let me know who you are, I'd love to shout you out full name and title and company on all that. Okay, back to the topic at hand. Let's hit it.
So we get asked a lot about the rotate ads evenly option versus the optimized for performance option. And I first started playing with this feature back in 2011. And like I mentioned in the intro, I really wanted to love it because I'm always running an AB test. So of course, I would want both of my ads, or maybe even all four of my ads to be shown evenly. So I can tell which one is getting a better click through rate. As we know with the way that LinkedIn ads works, when you launch, let's say two ads in a cam
Show Resources Here were the resources we covered in the episode:
AJ's post describing how AB testing tool works
Episode on AB testing
Follow AJ on LinkedIn
NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox
Youtube Channel
Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.
A great no-cost way to support us: Rate/Review!
Show Transcript Ad rotation settings on LinkedIn Ads. Should you rotate your ads evenly to get better data for your AB tests or leave on optimized for performance? It's a trick question. And we'll cover exactly why on this week's episode of the LinkedIn Ads Show.
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
Hey there LinkedIn Ads fanatics! As most modern ad platforms do, LinkedIn has an ad rotation setting that at first glance appears very intelligent to use, but it's not. And we're going to talk today about why. I'll even share with you why I call this the "charge me more and show me less button". In ad rotation, there are two different options. There's the default called optimized for performance. And then there's one called rotate ads evenly. I want to love rotate evenly because we're always testing. But it is rarely the best option to use and we'll cover why. First off in the news, Shae on our team brought to my attention a new rollout called comparison metrics. And I've noticed this in many of my accounts, since what it is, is when you choose your time range, you can choose the comparison range as well. So if you're looking at the last week, it'll automatically show you the changes from the previous week, along with percent changes next to each metric. So in the screenshot that Shae took for us, I can see that spend was up 37%, and visits were up 23.9% and costs were up 18%. So in this screenshot that Shae gave us, I can see that in the past seven days for this client, our spend is down 37% visits are only down 23%, which shows cost savings. Cost per click was down 18% and number of impressions were only down 11 and a half percent. It's hardly what I would call a game changer, but this kind of data can be really helpful just for understanding what's my performance doing over time. And being able to see that right within the platform. I applaud LinkedIn for coming out with changes like this. I wanted to highlight a couple reviews. We have DenisefromCumbria, and Denise I'm sorry, I can't figure out who you are on LinkedIn, just searching for Denise and Cumbria. But she said, "At last LinkedIn ads takes the floor. AJ is an expert in the space and then sharing some detailed information here. Episode One is packed with detail". Denise, thank you so much. I sincerely try to pack every episode with detail. So I do hope you're still a listener, we'd love to give you a shout out there. And if I can find out who you are, I'll shout you out by your full name and title and all that. Then we have username CGProverb, CG says, "A fantastic source of information five stars. I recently found this podcast when AJ was interviewed on another marketing podcast I follow. I have to say, after only listening to a few episodes, the content is invaluable. I am hooked. Thanks, AJ, for sharing this with us." CG, I'm so glad to have you hooked. Thanks for listening. Same goes to you. If you want to reach out to me and let me know who you are, I'd love to shout you out full name and title and company on all that. Okay, back to the topic at hand. Let's hit it.
So we get asked a lot about the rotate ads evenly option versus the optimized for performance option. And I first started playing with this feature back in 2011. And like I mentioned in the intro, I really wanted to love it because I'm always running an AB test. So of course, I would want both of my ads, or maybe even all four of my ads to be shown evenly. So I can tell which one is getting a better click through rate. As we know with the way that LinkedIn ads works, when you launch, let's say two ads in a cam
17 min