Listing Bits Episode: Making Video Marketing Profitable – with Christian Sterner of WellcomeMat Listing Bits

Video marketing is a powerful way for agents, brokers and real estate companies to reach consumers. But how do we get the most mileage out of our videos? How do we maximize the marketing value of the content we create?
 
Christian Sterner is the Cofounder and CEO of WellcomeMat, the premier platform for managing your real estate video. Christian’s team facilitates successful video marketing campaigns for agents, brokers and companies who are committed to video as a long-term marketing strategy, helping clients leverage video content to generate traffic and engagement on their domain. Christian has been playing in the technology and marketing space since 2000, and he has led WellcomeMat since its inception in 2006.
 
On this episode of Listing Bits, Christian explains how WellcomeMat maximizes reach for every video in a user’s library and helps them make educated decisions about what videos to create. He offers insight around what kind of content really moves the needle for real estate professionals, sharing his take on the pros and cons of producing humorous or provocative video content. Listen in to understand how WellcomeMat is working to facilitate visual search for the real estate industry and learn how drone automation can be used to create killer listing videos and accelerate the adoption of video marketing among brokers and agents.
 
What’s Discussed:  
 
WellcomeMat’s mission to make video the most valuable thing agents and brokers can do to market themselves and their properties
What makes WellcomeMat the best way to maximize reach for every video in your library
How WellcomeMat accepts content from any service (and allows users to switch providers at will)
What WellcomeMat does to help users make educated decisions about what videos to create
How WellcomeMat increases site visits by an order of magnitude over using YouTube alone
Why listing videos are best for pushing top line revenue
The value in producing evergreen content like neighborhood tours, agent profiles, etc.
WellcomeMat’s referral database of 5,000 video production companies
Christian’s take on producing provocative and/or humorous video content
The MLS rules around branded and unbranded content + how WellcomeMat offers tools to remove branding for MLS compliance
WellcomeMat’s work to facilitate visual search for the real estate industry
How drone automation facilitates the production of quality video at scale for the real estate space
 
Connect with Christian:
 
WellcomeMat
Christian on Twitter
christian [at] wellcomemat [dot] com
 
Resources:
 
RE/MAX
Trulia
8z
Booj
CBRE
Revaluate
Homebot
ZAVI Homes
TED
For Sale by Owner
LeadingRE
Luxury Portfolio
Halstead
Semonin Realtors
Wistia
Tim Smith Group on YouTube
Smith Group’s ‘Teach Me How to Duffy’ Marketing Video
Gracenote
Shazam
Cole’s Drone Video
Amazon’s Ring Always Home Cam
Skydio
eWebinar