48 min
Live From CES: The Future of Retail Discovery The Garage: Tools For Retail Media Innovation
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- Marketing
In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Michael Halverson and special guest, Harry Kargman, the Founder and CEO of Kargo, a leading mobile brand advertising marketplace to discuss the evolution of consumer experience and their vision for the future of retail discovery.
Learn how you can provide the multichannel shopping experience that consumers expect: https://www.adweek.com/partner-articles/provide-the-multichannel-shopping-experience-that-consumers-expect/
Intros - 00:00:00 - 00:04:06Moving away from the printed ad - 00:04:06 - 00:08:45How did Kargo get started? 00:08:45 - 00:12:36Breaking down the component parts 00:12:36 - 00:17:21What are the most important components of campaigns that drive the best outcomes for product discovery? 00:17:21 - 00:24:31Innovation is an output of automation 00:24:31 - 00:32:31A cookie-less future - 00:32:31 - 00:41:48If you could change one thing about the industry, what would it be? 00:41:48 - 00:42:51What are the next industry buzzwords? 00:42:51 - 00:46:35Closing 00:46:35 - 00:48:46
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Michael Halverson and special guest, Harry Kargman, the Founder and CEO of Kargo, a leading mobile brand advertising marketplace to discuss the evolution of consumer experience and their vision for the future of retail discovery.
Learn how you can provide the multichannel shopping experience that consumers expect: https://www.adweek.com/partner-articles/provide-the-multichannel-shopping-experience-that-consumers-expect/
Intros - 00:00:00 - 00:04:06Moving away from the printed ad - 00:04:06 - 00:08:45How did Kargo get started? 00:08:45 - 00:12:36Breaking down the component parts 00:12:36 - 00:17:21What are the most important components of campaigns that drive the best outcomes for product discovery? 00:17:21 - 00:24:31Innovation is an output of automation 00:24:31 - 00:32:31A cookie-less future - 00:32:31 - 00:41:48If you could change one thing about the industry, what would it be? 00:41:48 - 00:42:51What are the next industry buzzwords? 00:42:51 - 00:46:35Closing 00:46:35 - 00:48:46
Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Hosted on Acast. See acast.com/privacy for more information.
48 min