39 episodes

Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations. 
Hosted on Acast. See acast.com/privacy for more information.

The Garage: Tools For Retail Media Innovation Adweek Podcast Network

    • Business
    • 5.0 • 15 Ratings

Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations. 
Hosted on Acast. See acast.com/privacy for more information.

    The Future of Retail Media Networks

    The Future of Retail Media Networks

    In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.
    During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s (retail media networks) can anticipate coming from brands and how can they support them.
    00:00:01 - Introductions
    00:09:43 - How Fetch is Changing the Game
    00:21:27 - Recent Major Consumer Trends
    00:35:08 - Why Standardization and Innovation are Critical to Continued Retail Media Growth
    Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective‌
    The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

    Hosted on Acast. See acast.com/privacy for more information.

    • 39 min
    Exploring the Intersection of CTV and Retail Media Networks

    Exploring the Intersection of CTV and Retail Media Networks

    In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem. 
    During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential for co-branding and merchant planning tools to enhance the consumer experience and offer more than just products at a discounted price, and they envision a future where CTV and retail media work seamlessly together, providing optimized advertising experiences and maximizing ROI for retailers. 
    00:00:01 - Introductions
    00:08:27 - Explains What Freewheel Brings to the Table
    00:11:42 - The Challenge of Measuring ROI for CTV
    00:28:50 - How to Simplify the CTV Supply Chain
    Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  
    The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

    Hosted on Acast. See acast.com/privacy for more information.

    • 35 min
    Meeting Customers (and Brand Advertisers) Where They Are

    Meeting Customers (and Brand Advertisers) Where They Are

    In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand’s commercial and operations teams across enterprise and growth accounts in the region. 
    During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s can anticipate coming from brands and how can they support. 
    00:00:01 - Introductions
    00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach
    00:11:43 - The Role of Sponsored Search in the Funnel
    00:30:43 - Supporting Brand Safety and Client Needs
    Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  
    The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

    Hosted on Acast. See acast.com/privacy for more information.

    • 39 min
    The Future of Media Through Optimizations and Personalization

    The Future of Media Through Optimizations and Personalization

    On this week’s episode, our hosts take a trip down to Miami for POSSIBLE, a marketing event focused on the collision of people, culture, business & ideas. During the expo, they sat down with Oz Etzioni, CEO & Co-founder at Clinch and Michelle Weiskittel, head of media, creative and operations at Albertsons Media Collective to discuss adtech organizations are adapting to changing technologies and consumer needs.  
    They also discuss how advertisers and RMNs can create even more personalized ad experiences and how do we futureproof the industry ensuring longevity for RMNs and advertisers. 
    Timestamps: 
    00:04:13 – Overview of Clinch 00:08:19 – The Role of AI in Retail Media 00:13:04 - Elevate Your Retail Media Strategy With AI 00:29:45 - Sustaining Retail Media Growth and Future-Proofing the Industry Learn how to elevate your retail media strategy with AI: https://www.adweek.com/partner-articles/elevate-your-retail-media-strategy-with-ai/ 
    Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  
    The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

    Hosted on Acast. See acast.com/privacy for more information.

    • 38 min
    Navigating the Evolution of Retail Media

    Navigating the Evolution of Retail Media

    On the season one finale, our hosts sit down with Google’s Head of Retail Media Shawn McGahee and Senior Account Executive Andra Naylor to discuss the current state of retail media networks, the evolving role of AI, and what the future of the industry will look like.  
    During the conversation, McGahee and Naylor delved into the key challenges faced by retail media networks today, highlighting the need for scalability and adaptability in the face of changing market dynamics. They also emphasized the importance of item data and audience targeting in driving effective retail media campaigns. 
    Learn how AI can streamline and strengthen retail media: https://www.adweek.com/partner-articles/ai-has-the-potential-to-streamline-and-strengthen-retail-media/
    Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective
    The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

    Hosted on Acast. See acast.com/privacy for more information.

    • 49 min
    Live From CES: Think Big, Start Small, and Show Value

    Live From CES: Think Big, Start Small, and Show Value

    In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Head of Media and Creative Operations Michelle Weiskittel and special guest Daniela Rittmeier, Head of Data & AI Head of Data & AI Center of Excellence at Capgemini.
    During the conversation, Rittmeier highlights the importance of integrating AI across the entire value chain, emphasizing strategy, platform, and use cases. Weiskittel discusses how AI is integrated into media planning processes at Albertsons Media Collective.
    Learn how to get started measuring incrementality: https://www.adweek.com/partner-articles/if-youre-not-measuring-incrementality-heres-how-to-get-started/
    Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective 
     
    The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

    Hosted on Acast. See acast.com/privacy for more information.

    • 31 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

RMN Guy 2.0 ,

Fresh content in a crowded field

Smart people, bringing interesting perspectives, to relevant topics that they know inside and out. Keep it coming!

itskico ,

Thought provoking pod!

Loved the recent episode with Ben. Keep them coming!

Carl Johnston Taylor ,

Informative and engaging

Consistent and high quality content!

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
Masters of Scale
WaitWhat
The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
The Diary Of A CEO with Steven Bartlett
DOAC
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network

You Might Also Like

Morning Brew Daily
Morning Brew
The Journal.
The Wall Street Journal & Gimlet
Hard Fork
The New York Times
Pivot
New York Magazine
Apple News Today
Apple News
Founders
David Senra