Welcome to RETAIL IN AMERICA!
This podcast is part of The RETAIL IN AMERICA tour, my year-long journey to discover incredible retail heroes all across the country, celebrating our retail culture, community, and careers. Go to retailpride.com or IG @retail pride to see it all, including past podcast episodes, playlists, and future cities on tour.
This is a very entertaining episode because we are not recording in the Airstream; we are live in the design studio for WiesMade in Napa Valley, CA because I wanted to see the roots of the operation - and it's literally a historic barn behind Nic's home!
Nic Wiessler didn't start his career as the founder of the premium denim and knitwear brand WiesMade. Because before he was even considering launching his brand, he was a very successful retail leader for over 20 years with some of the country's most exciting and innovative companies.
It started at GAP, where he ran the stock room at his local store. When Nic graduated college, he took on other leadership roles in retail with Lucky Brand and later as the District Manager in Northern California for Restoration Hardware (RH). In 2009 he took on a DM role with Cole Haan and ultimately became the Head of Retail, overseeing 90 stores as they de-coupled from Nike.
Nic joined me at Bonobos in 2014 as part of a team that built it from a scrappy small group of 10 stores into a large 42-store fleet. Most recently, he was in the Director of Retail role at Guideboat, where he spent time in the design room working with their lux outdoor apparel line.
After two years of work, he will launch his brand WiesMade this month, which exclusively sources every piece from "dirt to denim" in the USA, and Nic is now working directly with two mills to develop his own fabrics for his brand.
Nic is a Northern California native, went to school at Sonoma State University, and enjoys everything the beauty of the Northern California coast has to offer, including free diving, spearfishing, and surfing.
Enjoy the episode, and please support Nic as he launches his new brand by subscribing at https://wiesmade.com
A huge thank you to the three title sponsors fueling the RETAIL IN AMERICA tour and this podcast:
Spotify Advertising Spotify is the #1 podcast platform in the US and has grown to over 420M monthly unique registered users around the globe, over half of which are supported on the ad platform. Spotify advertising will help you reach and target your audience across devices, locations, and formats.
YOOBIC Over 300 companies in 80 countries trust YOOBIC to drive their retail performance at scale, get real-time visibility into multi-location business execution, digitized task management, and more.
KWI is the industry's only true...