London Writers' Salon Parul Bavishi, Matthew Trinetti

Marketing strategist, editor and author Charlie Hoehn on the key things he sees bestselling authors doing to create a successful and shareable book. We talk about how to test and launch a nonfiction idea, creating a brand around your book, effective marketing strategies and the merits of self-publishing. Plus overcoming burnout and the importance of play.

Sunday Times Bestseller Beth Morrey (Saving Missey, Lucky Day) on her journey as a writer and TV producer and writing humorous upmarket books while exploring darker themes. We talk about her latest book Lucky Day and what it means to stop saying ‘yes’ and start living for yourself.

Nora Neus, Emmy-nominated producer, writer, and freelance journalist (CNN, Vice News, The Washington Post) and creator of the Long Form Lab on finding a story from the seed of an idea, how writers can discover and use their strengths and how to choose which media to use for a potential story.

Spoken word artist and writer Oisín McKenna on Oscar Wilde as inspiration, finding his footing in the spoken word world, turning his hand to writing a book, how he wrote his book in fragments and later added structure, and why you should be kind to yourself and how to trust that your writing will improve and get to where it needs to be.

Short story writer, literary novelist and former Hachette Editor, Niamh Mulvey on how to create memorable characters, finding her voice as a writer after years of failing and what she’s learned from her years in the publishing industry.

David Heinemeier Hansson, serial entrepreneur and bestselling author turning blogs into bestselling books, finding meaning in business and writing and why working more than 40 hours a week isn’t smart.