47 min
Lone wolf or pack mentality? The pros and cons of solo PMMing | Stuti Dutt and Kevin Chan Product Marketing Life
-
- Marketing
Get the inside scoop on life as a solo product marketing manager and how this compares to being part of a team.
In this episode, host Mark Assini is joined by two guests, Stuti Dutt, Senior Product Marketing Manager at Compass Digital, and Kevin Chan, Director of Product Marketing at Fleetio.
During their chat, Stuti, Kevin, and Mark explore what it takes to not just survive, but excel as a product marketer, both as a solo PMM or as part of a team. Stuti and Kevin have worked on their own and as part of a larger group, so they have experienced the benefits and challenges of both dynamics.
Stuti gives us the lowdown on flying solo, like the need to work cross-functionally and build strong relationships across the organization. Kevin echoes the perks of cross-functional relationships that solo PMMs can use to test-drive ideas quickly.
But it can get lonely without a squad to strategize with.
Key takeawaysHow to build strong cross-functional relationships when you're a solo PMM. Why you need to create a PMM charter to stay focused.How to watch out for mental health red flags and why joining groups like PMA can help.How to get buy-in from leadership.Why you need to quantify your impact as a solo PMM. How to grow the PMM function over time.
Get the inside scoop on life as a solo product marketing manager and how this compares to being part of a team.
In this episode, host Mark Assini is joined by two guests, Stuti Dutt, Senior Product Marketing Manager at Compass Digital, and Kevin Chan, Director of Product Marketing at Fleetio.
During their chat, Stuti, Kevin, and Mark explore what it takes to not just survive, but excel as a product marketer, both as a solo PMM or as part of a team. Stuti and Kevin have worked on their own and as part of a larger group, so they have experienced the benefits and challenges of both dynamics.
Stuti gives us the lowdown on flying solo, like the need to work cross-functionally and build strong relationships across the organization. Kevin echoes the perks of cross-functional relationships that solo PMMs can use to test-drive ideas quickly.
But it can get lonely without a squad to strategize with.
Key takeawaysHow to build strong cross-functional relationships when you're a solo PMM. Why you need to create a PMM charter to stay focused.How to watch out for mental health red flags and why joining groups like PMA can help.How to get buy-in from leadership.Why you need to quantify your impact as a solo PMM. How to grow the PMM function over time.
47 min