Look, like, love: from search to social and the power of influence The Experience Makers
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- Technology
Research shows that search, while still powerful, is starting to decline in importance, while social media plays an increasing part in purchase consideration, awareness and purchase. How do marketers drive their brand across a multichannel strategy and can they trust external channels like social media or influencers to accurately reflect their customer experience?
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
Research shows that search, while still powerful, is starting to decline in importance, while social media plays an increasing part in purchase consideration, awareness and purchase. How do marketers drive their brand across a multichannel strategy and can they trust external channels like social media or influencers to accurately reflect their customer experience?
Be sure to follow Wunderman Thompson Technology on:
LinkedIn
Twitter
Instagram
Facebook
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
43 min