Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts Leaders in Customer Loyalty, Powered by Loyalty360

As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies used in an organization, unless a clear process of persona-building, establishing customer journeys, and purpose-led engagement is prioritized, brands can fall into a patter...