Leaders in Customer Loyalty, Powered by Loyalty360

Loyalty360
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Leaders in Customer Loyalty, Powered by Loyalty360

Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.

  1. Leaders in Customer Loyalty: Brand Story | How Merz Aesthetics Elevates Loyalty by Keeping it Simple, Rewarding, and Human-Centered

    4D AGO

    Leaders in Customer Loyalty: Brand Story | How Merz Aesthetics Elevates Loyalty by Keeping it Simple, Rewarding, and Human-Centered

    Send us a text For Merz Aesthetics, customer loyalty is more than a marketing initiative; it’s a guiding philosophy that influences every aspect of the brand’s identity and operations. As a global medical aesthetics company with a strong family-owned heritage, Merz Aesthetics places deep emphasis on building trust and delivering meaningful experiences that resonate with both healthcare providers and patients. In a category where confidence and care intersect, the company recognizes that loyalty must be rooted in both emotional connection and practical value.  At the center of this strategy is Xperience+, Merz Aesthetics’ award-winning U.S. loyalty platform designed to be both impactful and effortless. While the program is celebrated for its simplicity, it’s underpinned by a thoughtful, evolving strategy that adapts to the needs of a diverse and dynamic audience. From streamlining the user journey to ensuring that rewards feel genuinely valuable, Merz Aesthetics is committed to making loyalty easy without sacrificing depth.  The brand’s approach is led by Donnarie Hales, Director of Loyalty Strategy and Experience, who plays a key role in shaping how the brand balances innovation with simplicity. Hales emphasizes the importance of designing a platform that not only meets the practical needs of providers and patients but also reflects the emotional core of the aesthetics experience. With a focus on listening, evolving, and staying ahead of consumer expectations, Merz is working to create deeper connections with the next generation and building loyalty in an industry grounded in beauty, trust, and transformation.

    31 min
  2. Leaders in Customer Loyalty: Industry Voices | Dr. JR Slubowski of Kobie on Emotional Loyalty, Harnessing Data and Creating Extreme Loyalists

    6D AGO

    Leaders in Customer Loyalty: Industry Voices | Dr. JR Slubowski of Kobie on Emotional Loyalty, Harnessing Data and Creating Extreme Loyalists

    Send us a text In this edition of Loyalty360's Leaders in Customer Loyalty: Industry Voices, we sat down with Dr. JR Slubowski, Vice President of Consulting and Research Center of Excellence Lead at Kobie, to discuss the state of customer loyalty, the evolution of loyalty strategies, and the frameworks shaping the industry today. With decades of experience and a front-row seat to cross-industry innovation, Dr. Slubowski shared insight into the emotional drivers of loyalty, Kobie’s unique approach to program design, and how brands can rethink the way they cultivate long-term customer relationships.

    25 min
  3. Leaders in Customer Loyalty: Brand Stories | California Cool, Loyalty-Driven: Inside CPK’s Brand Rejuvenation

    JUL 3

    Leaders in Customer Loyalty: Brand Stories | California Cool, Loyalty-Driven: Inside CPK’s Brand Rejuvenation

    Send us a text California Pizza Kitchen (CPK) has been delighting diners for four decades, but as the brand celebrates its 40th anniversary, Chief Marketing Officer Dawn Keller, is focused not on nostalgia but on reinvention. At the helm of marketing, culinary, digital, and menu innovation, Keller is bringing a deeply personal connection to the brand—and a bold, modern vision for its future.

    33 min
  4. Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

    JUL 1

    Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

    Send us a text As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of Consulting at Bond, this evolution isn’t just necessary, it’s urgent. Drawing on her experience leading customer and digital strategy at large national Canadian retailers, and on the agency side at McCann and Havas, Sequeira Yee now helps brands reimagine loyalty as a driver of business growth, using data, technology, and emotional relevance to build meaningful relationships across the customer base.

    22 min
  5. Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

    JUN 27

    Leaders in Customer Loyalty: The CEO's Desk | 2025 Customer Loyalty Trends Uncovered Part 2

    Send us a text Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson.   In part 2 of this interview, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo.   What You’ll Learn in This Episode: • Why organizational alignment is mission-critical to program success How leading brands are substantiating and reinforcing loyalty program value • The growing pressure to prove ROI to CFOs and align loyalty with business strategy Key strategies for simplifying loyalty program structures and overcoming tier fatigue • The evolving role of AI, data, and personalization in loyalty program optimization • How brands are adapting to economic uncertainty, supply chain disruption, and regulatory changes • Real-world examples of loyalty innovation from brands like Wigels and others   Whether you’re a loyalty program manager, brand executive, or tech partner, this episode is packed with critical insights to help you evolve your loyalty strategy in a time of rapid change.   📌 Subscribe for more in-depth discussions on customer loyalty, emotional engagement, loyalty partnerships, and next-gen program design.

    19 min
  6. Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

    JUN 26

    Leaders in Customer Loyalty: Jessica Starnes on the Success of Weigel's’ My Weigel's Rewards Program

    Send us a text In the competitive world of convenience stores, where speed and service reign supreme, customer loyalty programs are becoming a pivotal factor in brand success. Weigel's, a family-owned convenience store chain based in East Tennessee, is setting a high standard with its innovative loyalty program, My Weigel's Rewards. With 85 locations and a commitment to quality products, exceptional service, and community engagement, Weigel's continues to expand, creating lasting connections with its customers. At the heart of this success is Jessica Starnes, the Director of Loyalty at Weigel's, who has been with the company for over 16 years, driving the evolution of its loyalty program.

    16 min
  7. Leaders in Customer Loyalty: The CEO's Desk

    JUN 20

    Leaders in Customer Loyalty: The CEO's Desk

    Send us a text 2025 Customer Loyalty Trends Uncovered  Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty360 CEO Mark Johnson. In this episode, Mark unpacks the Top 11 Trends in Customer Loyalty for 2025, straight from Loyalty360’s Advisory Board sessions at the 2025 Loyalty Expo. What You’ll Learn in This Episode: • Why organizational alignment is mission-critical to program success • How leading brands are substantiating and reinforcing loyalty program value • The growing pressure to prove ROI to CFOs and align loyalty with business strategy • Key strategies for simplifying loyalty program structures and overcoming tier fatigue • The evolving role of AI, data, and personalization in loyalty program optimization • How brands are adapting to economic uncertainty, supply chain disruption, and regulatory changes • Real-world examples of loyalty innovation from brands like Weigels and others Whether you’re a loyalty program manager, brand executive, or tech partner, this episode is packed with critical insights to help you evolve your loyalty strategy in a time of rapid change.

    23 min
  8. Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small

    JUN 19

    Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small

    Send us a text In an increasingly dynamic marketplace, the role of customer loyalty has evolved far beyond transactional relationships. Today’s leading brands understand that loyalty must be earned through authentic engagement, reciprocal value and experiences that resonate on both functional and emotional levels. Lenovo, a global technology powerhouse, exemplifies this philosophy with its customer-centric initiatives, including the award-winning Evolve Small program and the My Lenovo Rewards platform.  In a recent conversation with Loyalty360, Jamie Linville, Digital and Brand Senior Manager at Lenovo, shared insights into how the company approaches loyalty, the evolution of its programs and the balance between technology and humanity in customer engagement.

    30 min
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4.5
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Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.

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