36 min

Lucy Deland (Inspired Capital) - Founding Paperless Post, How Design Became Critical To Software, and Why She's A Generalist Investo‪r‬ The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

    • Investing

My guest today is Lucy Deland ( https://inspiredcapital.com/team/lucydeland ) , Partner at Inspired Capital ( https://inspiredcapital.com/ ) , who back early-stage founders with transformative ideas, brilliant teams, and relentless determination. Some of her investments include Geneva, Habi and Dandy.

A couple of books that inspired Lucy:

Amazing Grace ( https://www.amazon.com/gp/product/0770435661?camp=1789&creativeASIN=0770435661&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Jonathan Kozol

Why We Sleep ( https://www.amazon.com/gp/product/1501144324?camp=1789&creativeASIN=1501144324&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Matthew Walker.

Here's some questions I ask Lucy:

* Since you went from investor to founder to investor, where it makes sense to start is what attracted you to focus your career on technology and innovation?
* What was the insight that led you to founding Paperless Post?
* What led you to going back to your "roots" (so to speak) and become an investor again?
* Tell me a little bit about Inspired Capital and the formation.
* What were some of the lessons learned from your experience as COO that made you a better investor?
* I know that you're a generalist, but thesis driven. How do you approach which categories to focus on and opportunities?
* In our prior conversation, we spoke about some of the differences when your customer is a consumer, SMB and enterprise. When it comes to technology, IU, and feature set, depending on who you are selling to, what are your must haves?
* How has your due diligence process been disrupted by COVID?
* What are some of the different milestones a company has to have at the seed vs. series A?
* What are current trends (that are consumer facing) that you're focused on?
* What's one thing that you would change when it comes to venture capital?
* What's the best piece of advice that you received?
* What's one piece of advice that you have for founders?

My guest today is Lucy Deland ( https://inspiredcapital.com/team/lucydeland ) , Partner at Inspired Capital ( https://inspiredcapital.com/ ) , who back early-stage founders with transformative ideas, brilliant teams, and relentless determination. Some of her investments include Geneva, Habi and Dandy.

A couple of books that inspired Lucy:

Amazing Grace ( https://www.amazon.com/gp/product/0770435661?camp=1789&creativeASIN=0770435661&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Jonathan Kozol

Why We Sleep ( https://www.amazon.com/gp/product/1501144324?camp=1789&creativeASIN=1501144324&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Matthew Walker.

Here's some questions I ask Lucy:

* Since you went from investor to founder to investor, where it makes sense to start is what attracted you to focus your career on technology and innovation?
* What was the insight that led you to founding Paperless Post?
* What led you to going back to your "roots" (so to speak) and become an investor again?
* Tell me a little bit about Inspired Capital and the formation.
* What were some of the lessons learned from your experience as COO that made you a better investor?
* I know that you're a generalist, but thesis driven. How do you approach which categories to focus on and opportunities?
* In our prior conversation, we spoke about some of the differences when your customer is a consumer, SMB and enterprise. When it comes to technology, IU, and feature set, depending on who you are selling to, what are your must haves?
* How has your due diligence process been disrupted by COVID?
* What are some of the different milestones a company has to have at the seed vs. series A?
* What are current trends (that are consumer facing) that you're focused on?
* What's one thing that you would change when it comes to venture capital?
* What's the best piece of advice that you received?
* What's one piece of advice that you have for founders?

36 min

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