55 min
Luke O’Shea - CMO of 2XU Be Meaningful
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- Business
Can compression athletic wear make the world a better place? Give 2XU head of marketing Luke O’Shea 50 minutes and hear him kick around the Melbourne-based company’s big vision with brand agency Meaningful. We talk candidly about moving beyond product success to helping people lead healthier lives, and how a compelling brand vision will energize stakeholders, from professional and amateur athletes to every 2XU employee. The conversation is unscripted and unrehearsed, with an Australian accent.
Can compression athletic wear make the world a better place? Give 2XU head of marketing Luke O’Shea 50 minutes and hear him kick around the Melbourne-based company’s big vision with brand agency Meaningful. We talk candidly about moving beyond product success to helping people lead healthier lives, and how a compelling brand vision will energize stakeholders, from professional and amateur athletes to every 2XU employee. The conversation is unscripted and unrehearsed, with an Australian accent.
55 min