M Path Jess Collins

Why do so many businesses fall into the trap of constant discounting, and what are the hidden consequences?
In this episode, I explore meaningful marketing strategies for empathic entrepreneurs. I share personal experiences highlighting the pitfalls of habitual sales tactics, which can condition customers always to expect discounts and erode trust and loyalty. Instead, I share my alternative approaches, like offering loyalty points that maintain value and foster long-term customer relationships.
Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.
M Path is produced and managed by Urban Podcasts.

Uncover the unique advantages of social media for artists. In this episode, I share how maintaining an engaging social media portfolio can attract potential buyers and keep them interested in your art.
Sharing your inspirations, creative process, and personal stories can help you build a deeper connection with your audience.
From homes to hotels and salons, social media can transform your art into a conversation piece, leading to natural promotion through customer shares.
Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.
M Path is produced and managed by Urban Podcasts.

I remember the first time I realised my work felt hollow without passion — like a shell without the sea's roar.
In this 51st episode, I'm tackling your questions in a spontaneous Q&A, exploring the transformative power of passion in business. It's not all about the pounds and pence; it’s about the pulse of dedication that turns the gears of innovation and sustains us through the entrepreneurial journey.
Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.
M Path is produced and managed by Urban Podcasts.

Have you ever felt the well of your creativity run dry, leaving you staring blankly at a canvas or, worse, a spreadsheet? Fear not, as I guide you through rejuvenating your imaginative spirit with lessons drawn from my own quest to harness creativity at will.
In this episode, I share ten potent methods to keep your ideas flowing like a perpetual spring. Disconnect to reconnect - that's the mantra when stepping away from the digital clamour and into nature's embrace, a practice I swear by for refilling the creative reservoir. And these aren't one-off tricks; they're habits to infuse into your daily ritual, ensuring the muse never strays far.
Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.
M Path is produced and managed by Urban Podcasts.

Unlock the secret to a visually stunning Instagram grid that's as strategic as simple.
In this episode, I share the transformative power of the nine-grid strategy that encapsulates your brand's essence at first glance while giving you the upper hand over the constant pressure to produce on-the-fly content.
A well-planned feed is not just a visual treat, but a carefully choreographed balance of consistency and originality. And remember, behind-the-scenes content isn't just filler—it's the golden thread that weaves your brand's narrative.
Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.
M Path is produced and managed by Urban Podcasts.

Learn how to succeed in the competitive photography industry without resorting to the overused social media and email marketing tactics. Instead, use strategies beyond simple promotion, price, and personal marketing.
In this episode, I share how you can captivate potential clients by weaving your journey into your professional work and forming lasting connections. I also discuss the crucial element of vulnerability in marketing, which can help you establish trust and set yourself apart from the rest.
Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.
M Path is produced and managed by Urban Podcasts.