Maisie Antoniello - Adapting and Evolving as a Leader in the Food and Beverage Industry Gooder

“As a brand and as a business, you got to evolve with the times and really think about what you really stand for and how it manifests nowadays.” – Maisie Antoniello
This week on the Gooder Podcast, I had the pleasure of talking with Maisie Antoniello, the Senior Marketing Executive Jones Soda Inc., a Seattle-based premium craft soda brand. We chat about Maisie’s big shift from big CPG brands (Kellogg’s, PepsiCo, and Starbucks) to the beloved regional Jones Soda brand - and how that move changed her life. We also learn about why Jones Soda implemented one of the most cutting-edge augmented reality technologies into their packaging – and discuss some of the marketing trends her brand is leveraging. We tackle everything from innovation, supply chain, and women leadership – to interesting facts about the trends/companies in the food and beverage world.
In this episode we learn:
- The history and the story of Jones Soda and what the “secret sauce” is that differentiates Jones Soda from other beverage brands
- How the pandemic impacted Jones Soda and the challenges and opportunities that came along with it
- About utilizing augmented reality in packaging and marketing, and the inspiration behind Jones Soda’s exciting project using AR
- How Masie leverages her big CPG experience to fuel the growth of a smaller “fighter” brand
- Why the shift from large to small brand is instrumental in her career growth
- Why Maisie heavily invests in research and data as a leader
- The advice Maisie gives to other leaders who desire to transition to smaller brands
- Trends in the food and beverage industry
About Maisie Antoniello:
Maisie Antoniello is a passionate brand marketer with over 14 years of experience in the food and beverage industry. Currently, she serves as the VP of Marketing at Jones Soda, where she is helping to lead the turnaround of a 25-year-old craft soda business. Prior to Jones, Maisie had various roles at Starbucks supporting both retail and packaged goods business units. Prior to Starbucks, she worked at Frito Lay where she had roles in brand, innovation, shopper, and multicultural marketing including building Frito-Lay’s Hispanic Portfolio.
Having had the good fortune of working on megabrands like Cheetos and Frappuccino, Maisie loves to take the “secret sauce” of brands and help them scale for growth by making them relevant to today’s consumer. 
When she’s not working on “the People’s Craft Soda”, you can often find Maisie having a craft beer with her husband or chasing around her two young boys. 
Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/maisiechanantoniello/
Twitter: https://twitter.com/meishichan
Facebook: https://www.facebook.com/jonessodaco/
Instagram: https://www.instagram.com/jonessodaco/
Email: mantoniello@jonessoda.com
Website: https://www.jonessoda.com/ and https://drinklemoncocco.com/
Show Resources:
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. As the world's largest coffeehouse chain, Starbucks is seen to be the main representation of the United States' third wave of coffee culture.
Cheetos is a brand of cheese puff snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos...