Make Your Friends Rich Meg Everett and Lance Pinn

On today’s episode we are throwing you a curveball…surprise, we’re the guests and the interviewer is our previous guest Farhana Cannon. When we invited Farhana to our show, she immediately hit us with a “pod swap” request, where the tables were turned and we were in the hot seats.  This couldn’t have come at us at a more perfect time as we’ve been long overdue for a proper introduction on our own pod, so long overdue that we’ve already recorded 15 episodes. Special thanks to all you listeners, we hope the stories you hear from our accomplished guests continue to provide nuggets of value to your own pursuits! And on that note, if you want to learn a little bit more about your hosts and why we care so much about spreading the entrepreneurial spirit, please stick around for this rebroadcast of Farhanna Cannon drawing the story out of us :)

Connect with Brandon:

brandon@commonthread.design

commonthread.design

On this week’s episode, we caught up with serial entrepreneur and product innovator, Brandon Gonsalves.  Having just sailed around the world with his business partner to celebrate the sale of their most recent apparel brand, you can hear in Brandon’s voice the pent-up desire to get back into the game and tackle some of the projects he’s been thinking deeply about during his travels.  Given his broad skill set and resume; as the founder of several successful companies across the outdoor recreation, eco-friendly fabric, apparel, luggage, and hardgoods industries nexus, before mastering direct to consumer e-commerce; Brandon’s got a lot of options on where to most productively devote his energy. The good news for our listeners is, that he still hasn’t quite made up his mind. So if you’ve got a world-changing product that you’re considering Kickstarting and want to learn what goes into creating back-to-back-to-back successful funding campaigns from someone who’s done it… please join us as we make friends with Brandon Gonsalves (and who knows, maybe you’ve got something he might be a good friend to have a hand in :)

Bio:

Brandon Gonsalves is a serial entrepreneur that has founded and scaled several companies in the outdoor space over the past 15 years. After growing up in New England, he relocated to Utah to set the foundation for what would become his first entrance into the business world. Since that time he has gone on to be a part of several award-winning projects.   He continues to bring a unique skill set to everything that he works on and is focused on achieving high levels of design and brand cohesiveness while being conscious of overall business success. His latest venture, Common Thread is a multi-disciplinary design studio focusing on product design, marketing, brand identity, manufacturing, packaging, graphics, strategy, and more.   When he is not in the studio you can find him climbing or paragliding in the local mountains he now calls home.

Connect with Rexxy Co:

Rexxy.co Use Code MYFR100off for $100 off your first service with Rexxy!

https://www.instagram.com/rexxyco/

On today’s episode we chat with all three founders of Rexxy, a one-stop shop for e-commerce brands that want to get their products and services recommended by their existing fanbase to their future super fans. In our conversation we dig into the origin story of how Lori Lefcourt and Kelsey Eyers made the move from promoting Kelsey’s CBD products to taking the framework they developed and deciding to share their killer process with operators looking for the same kind of success Kelsey had leveraging affiliate marketing strategies to grow and sell her business.  That’s when they realized they needed help and turned to their mutual best friend Meredith Reed, an operations guru, to systematize their program so that they can scale. Now they’re cooking with gas and having a blast helping all sorts of clients level up their referral game. So, if you’ve ever wondered what the difference is between influencer marketing and affiliate marketing (sustainability), and want to know how to grow sales through influencers without having to bet ahead of time that they’ll deliver… please join us as we make friends with Rexxy.co founders Kelsey, Meredith and Lori.

Connect with Farhana: 

www.imediaexposure.com

instagram.com/farhanacannon

About this episode:

In this episode we speak with Farhanna Cannon, founder of iMedia Exposure, a strategic creative digital marketing agency that helps brands tell their story, share their purpose, generate leads, increase sales, create brand awareness, build expert credibility, and find their creative spirit.  While offering a suite of coaching services that is robust is quite impressive, what may be even more notable about Farhanna is that since creating her firm, she has been invited to speak publicly and teach internationally at over 100 conferences.  Incredible… so if you’re interested in learning the formula for how to kill it on stage as a keynote speaker, or looking for insight on the broad spectrum of branding and marketing expertise that you could be leveraging, please join us as we take copious notes from our conversation, and make friends with Farhanna Cannon.

About Farhana:

Farhana Cannon, founder of iMedia Exposure supports brands in attracting and converting their perfect client online.   She has 18 years of in-depth marketing experience working with numerous speakers, coaches, lifestyle, and luxury brands. She brings a unique and profitable outcome to all of her campaigns. She specializes in creating innovative marketing strategies, plans, and curated brand content. She loves working and partnering with people + brands that are passionate about what they do. Some of the brands, she worked with include the Board of Tourism of Barbados, National Petroleum, KIND Healthy Snacks, Venn Negotiation, as well as many other startups and established brands.   She has been speaking on stages and training entrepreneurs on how to effectively utilize digital marketing as a sales and marketing tool, since 2012. She has spoken in over 100 events in 6 countries— and counting.

Connect with Horace and The DSTRKT:

https://www.instagram.com/pointguardien/

https://www.instagram.com/dstrktfieldhouse/

https://www.instagram.com/the.dstrkt/

On today’s episode, we chat with an Entrepreneur firmly into the second act of an already amazing career as an international professional basketball player, Horace Wormely.  Having grown up in the center of the basketball universe, Los Angeles, and playing at the professional level for 12 years, Horace has spent his time since retirement developing the most popular basketball community center in the San Fernando Valley, The DSTRKT a state-of-the-art sports complex focused on the development, empowerment, and deployment of health-conscious people of all ages and experience levels. In speaking with Horace, you can tell he is just hitting his stride, with opportunities for expansion and growth surrounding him from all sides… and he goes so far as to tell us that the success he’s enjoyed within the sport he loves is within the reach of every participant his organizations interact with. There are many routes to following your passion into a rewarding career where you get to make an impact, and Horace’s life story is no exception. So, if you want to learn what it’s like to take an idea from seed to success within your favorite pastime, please join us as we make friends with the DISTRKT Founder, Horace Wormely.

Connect with Joanna:

www.thegetupgirl.co

www.instagram.com/joannavargasofficial www.facebook.com/joannavargasofficial www.tiktok.com/joannavargasofficial

This episode features entrepreneur empowerment specialist and mindset coach, Joanna Vargas. In our conversation, we cover her experience creating and marketing various IRL events, and the importance of perceiving and presenting appropriate personal energy in the pursuit of audience engagement. Energy is key, but applying a few of Joanna’s techniques in recognizing and channeling that energy to make a successful outcome more predictable. So, whether you’re an empath or introvert or complete salesman, and you want to learn how to pick up the right vibes to take your programming or even your bonding skills to the next level, please stick around and join us as we make friends with Joanna Vargas

About Joanna: 

Joanna Vargas creates her life. A powerhouse entrepreneur right out of high school, Joanna never worked corporate and chose the path less traveled. At 20 years old she formed her corporation, took all of her savings and produced a dance showcase in Hollywood called The King of Pop. With Joanna’s quick (some might say crazy) work ideas, this venture quickly turned into a dance competition called Maxt Out now going on its 20th year.  Using keen street smarts and with no professional business training, she created Jayvee Dance studio by the time she was 24 and built that business to 700 students. A true serial entrepreneur, Joanna sold that dance studio and prepared to design her next download (from The Universe).  Joanna recognized a gap in conversations about mindset and physical form when it came to fitness and responded with the solution, The Fit Factor Studio; a wildly successful brick and mortar fitness studio catering to women, their mindset and living fully. In the process, Joanna’s own work-life philosophy, built on the principles of asking better questions and getting really curious about life, inspired her to make the choice to close the physical doors and go completely virtual with The Live Fully Academy. Now serving women all over the world with her three F’s; Form, Fundamentals and Fun, a new thought leader for Gen X and Millennial women.  Known for her open book candor and positive vibe, Joanna proposed to her city that she start a 5K run, it was then the Pumpkin Run 1K/5K/10K Halloween event was born. Her superpower is getting butts in seats, and this run brings 1,500 runners every year with no paid advertisements (a little fun fact for our fellow entrepreneurs). By the time she was 32 she was running four businesses and choosing for her. With learning how to choose herself, she now facilitates other female business owners to do the same.  This summer Joanna launched two new podcasts - The Get Up Girl and Dance Your Life. The Get Up Girl is a rally cry for all the women who are different and were taught to choose for others, who are now ready to Get Up and choose for themselves. Dance Your Life is a podcast of dance conversations, for dancers, by dancers and developed to educate dancers all over the world with stories and wisdom.  Awarded Woman of the Year Congressional Honor by Congressman Adam Schiff and Woman of the Year Congressional Honor by Judy Chu, Joanna is a well-respected female business owner and creator. Named Business of the Year by her city along with many other business awards, Joanna has earned her way to the frontlines of business during times when choosing yourself and the roads less traveled were not celebrated.