Maker Mixtapes is a podcast about the entrepreneurs, creators and marketers building impressive things in their field. From content marketing to YouTube and growth, agency life to e-commerce and SaaS - this podcast aims to dissect and share lessons from their success.
Jason Bradwell on Branding, Unconventional Growth, and Using Twitch as a B2B Marketing Channel
Jason Bradwell is Senior Marketing and Communications Director at Deltatre, a technology partner for sports and entertainment brands that take care of, well, almost anything technology-related you can think of. Jason and I talk about how his background in theatre and sales contributed to his success as a marketing leader, the importance of B2B branding, and why B2B companies should be experimenting with channels like Twitch.
Kerstin Reichert on Fintech SEO and Creating Content that Aligns With Your Mission
Kerstin Reichert is the SEO Digital Marketing Manager at Tide, a fintech company in the UK offering small business current accounts, company registration services, and much more. We talk about Kerstin’s time leading SEO at TSB, how this compares to life at a fast-paced fintech startup, and how she goes about building SEO architecture from the ground up.
Gemma Joyce on Data-Driven Storytelling, Conversion-Driven Content, and Super Mario
Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.
Kyle McCarthy on Granular Topics, The Role of Gated Content, and Communicating with the C-Suite
Kyle McCarthy is the Senior Content Strategist at Act-On. Here, we talk about how to communicate the value of content and manage expectations with the c-suite, why you should focus on more granular content topics, and whether or not gated content still has a place in the content marketing ecosystem.
Kristen LaFrance on Retention, Nutshells, and Everything You Need to Know About Starting a Podcast
Kristen LaFrance is Head of Resilient Retail at Shopify, a show dedicated to sharing real stories of struggle and breakthrough that retail business need right now. Here, Kristen doesn't hold back on her podcast production process, as well as the importance of having a premise for your show, and setting your guests up for success.
Nitsan Peled on Building Editorial Brands & Producing Content at Scale
Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a content director, and the benefits of creating a separate editorial brand to capture wider audiences.