Making It: The Business of Making & Selling Products Danielle A Vincent

Get ready, because today we’re diving headfirst into the whirlwind world of SKUs (Stock Keeping Units).

If you’ve ever wondered, ”Why the heck are SKUs so important?”, then boy, do I have the answers for you! They’re the unsung heroes of any product business, and in this episode, I’ll spill the beans on all their secrets. From creating a standout SKU strategy to understanding their massive role on platforms like Amazon, we’re exploring it all.

Ever had a moment of curiosity about how we structured SKUs for our multi-million-dollar soap and cologne business? Or how about the sheer magic of tracking sales trends? I’ve got you covered with stories, tips, and tricks. Plus, I’ll be sharing some fantastic resources that you won’t want to miss!

It’s a huge task to decide what to make and how to make it. In this episode, I discuss the considerations (and some red flags) when thinking about what product to make.

What happens when everything in your business falls apart around you, and you realize the problem with the business you crafted over the years is YOU?
When we're starting out as entrepreneurs, the idea of failure is almost unthinkable... and yet it's so terrifying that it stops many of us from even daring to start! In this episode, I have a heartfelt conversation with Talie Smith, the CEO of the ad agency Smith & Connors in Portland, Oregon, about the crucial mindset shift that turned her business from a pile of COVID-impacted smoking rubble to the life-affirming and thriving agency she hoped it could be.
If you're struggling with self-belief and self-worth, this is a MUST-LISTEN interview.
Smith & Connors: https://smithandconnors.com/
 

I’m going to talk about the S word today, that is sales. Do you hate selling? Does it feel slimy and disgusting and uncomfortable and transactional and extractive? So many people, especially small business owners, hate sales because it feels slimy. Today’s episode is about how to re-frame selling from manipulation and coercion to joyfully sharing!

Dive into crafting a business that feels like a dream vacation and discover the secret to syncing work-life rhythms. This episode offers clarity in the entrepreneurial chaos, guiding you to intertwine your vibrant life vision with ambitious business aspirations.

Let’s get started! Who am I and why am I doing this podcast? In brief: I am on a mission to end entrepreneurial loneliness!