30 min
Making the Business Case for Marketing Budget During a Recession (Abby Obomighie) Revenue Alignment Podcast (R.A.P.)
-
- Marketing
💥 New Podcast Alert 💥
With talks of marketing budgets being cut due to a recession it was an opportune time to speak with Abby who has years of experience in the Finance space for some of the biggest brands across the world
In this episode of the Revenue Alignment Podcast she shares her wisdom on:
1️⃣ The importance of seeing your CFO as a partner when it comes to getting budget approval
2️⃣ Why Marketers should think in terms of 3-5 years and not 12 months when it comes to budgeting
3️⃣ The importance of understanding overall business costs - and not just marketing - when making the case for budget
This one is short but packed full of insights every Marketer can benefit from
You can watch the video version on YouTube as well
💥 New Podcast Alert 💥
With talks of marketing budgets being cut due to a recession it was an opportune time to speak with Abby who has years of experience in the Finance space for some of the biggest brands across the world
In this episode of the Revenue Alignment Podcast she shares her wisdom on:
1️⃣ The importance of seeing your CFO as a partner when it comes to getting budget approval
2️⃣ Why Marketers should think in terms of 3-5 years and not 12 months when it comes to budgeting
3️⃣ The importance of understanding overall business costs - and not just marketing - when making the case for budget
This one is short but packed full of insights every Marketer can benefit from
You can watch the video version on YouTube as well
30 min