Brian Wakabayashi leads strategy at 215 McCann in San Francisco. He started as an admin. Well, as an admin to an admin. And, as he grew into bigger roles and roles that weren't only about doing the strategy work but making the strategy team his work, he's had to reflect a lot on what that work is. So we discuss this.
You can find Brian here https://twitter.com/brianwaka
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The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com