Mapping Positioning to a Story Using Insight Positioning with April Dunford

Today, I explore how to position your sales pitch storytelling arch. You’ll learn:


What people get wrong when starting their sales pitch
How not to start a sales pitch
Why you should start your sales pitch with an insight that is unique to your company 
How to structure your sales pitch storytelling arch

Don’t forget you can now pre-order my next book, Sales Pitch, on Amazon! If you’ve enjoyed the content I’ve been sharing, this is the most wonderful way for you to show your support. I sincerely appreciate it! 

Amazon Canada

Amazon USA

Amazon UK

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If you want to skip ahead:

(00:00) Today’s topic and book announcement

(01:52) The initial sales pitch

(04:30) Sales discovery

(07:38) Starting with the problem

(09:18) Change in the world

(12:00) How to start your sales pitch

(16:20) Leading with expertise

(18:35) The sales pitch storytelling arch 

(22:20) Thanks for listening



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Where To Find April Dunford:

Podcast Website: ⁠⁠https://www.positioning.show/⁠⁠ 

Personal Website: ⁠⁠https://www.aprildunford.com/⁠⁠ 

LinkedIn: ⁠⁠https://www.linkedin.com/in/aprildunford/⁠⁠ 

Instagram: ⁠⁠https://www.instagram.com/aprildunford/⁠⁠ 

Twitter: ⁠⁠https://twitter.com/aprildunford⁠⁠

TikTok: ⁠https://www.tiktok.com/@positioningshow⁠

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Production and marketing by ⁠⁠https://penname.co/⁠