Market Driven Regeneration with Guayaki Co-Founders Alex Pryor and David Karr Our Impact with Jeremy Casebeer

Guayaki is a founding B Corp, and over the past 25+ years they’ve had a different business model - Market Driven Regeneration.

Co-Founders Alex Pryor and David Karr share how Market-Driven Regeneration acknowledges that there are costs (or externalities) to doing business, and how Guayaki works to internalize those costs rather than passing them onto the communities where they operate or our environment to maximize Guayaki's positive social and environmental impact.