184 episodes

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

Market Proof Marketing: Home Builder Marketing Insights Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert

    • Business
    • 5.0 • 65 Ratings

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

    Ep 179: The Benefits of Self Evaluation

    Ep 179: The Benefits of Self Evaluation

    Market Proof Marketing · The Benefits of Self Evaluation

    Andrew Peek, Jackie Lipinski, and Sarah Simmerman discuss why you should always hold yourself to a high standard through self-evaluating your skills every year, how to form habits to accomplish your goals, and why you should share your goals with others to keep you accountable. They also discuss the Market Proof Awards and where to find the video interviews of the winning projects!



    Story Time (2:11)
    Jackie discusses the marketing missteps of Hershey's Reese's Peanut Butter Cup "Pie" for Thanksgiving.Sarah provides an update on her new construction home builder's customer experience.Andrew considers if you should embrace strengths and ignore weaknesses and they all discuss end-of-the-year personal progress evaluations. In the News (22:35)Important Google Ads Announcement: Verify Your Identity! (https://www.doyouconvert.com)
    Google’s latest Maps features help you avoid the holiday shopping crowds Keep track of crowds and grocery pickups (https://www.theverge.com)
    The Reese's Thanksgiving Pie is already sold out Reese's announced on social media that all 3,000 pies had already sold out (https://wgntv.com)
    When (and When Not) to Automate (https://www.doyouconvert.com)
    Market Proof Marketing Awards! The video interviews are live, great job Julie Jarnagin (https://www.marketproofawards.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you! The post Ep 179: The Benefits of Self Evaluation appeared first on Online Sales and Marketing for Home Builders - DYC.

    • 41 min
    Ep 178: The Challenges Builders Face with Greg Bray

    Ep 178: The Challenges Builders Face with Greg Bray

    Market Proof Marketing · Technology & Home Builders with Greg Bray
    Kevin Oakley is joined by Greg Bray, the Owner of Blue Tangerine, where they discuss a wide range of topics including the roadblocks that builders are facing with Buy Online, what is geofencing and how builders can utilize it in their marketing strategies, the growth of podcasts, and more!
    They also discuss:When to update or replace your website Why the true measure of success for any home builders at the end of the day is measured in leads and sales.
    What geofencing is, how to use it, and how to think about and build layered ad strategies around it.
    Why there’s more value in working together to solve problems vs providing scripts.
    The tug of war they see between IT and Marketing and what the future should look like.
    The history and future of Buy Online and some new thoughts behind it.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 178: The Challenges Builders Face with Greg Bray appeared first on Online Sales and Marketing for Home Builders - DYC.

    • 49 min
    Ep 177: Are All Marketers Liars?

    Ep 177: Are All Marketers Liars?

    Market Proof Marketing · Are All Marketers Liars?
    Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying.



    Story Time (2:11)
    Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying.
    Samantha is finally preapproved and aiming to move into a new home and out of her apartment in Colorado before the Summer.
    Kevin reflects on the illusion of influencers and if all marketers are liars. He gives a quick update on his house and why he will never purchase a pool again. Plus, Kevin teases some NEW GUESTS who are coming soon.In the NewsOpendoor shares soar as investors predict gains in home buying market after Zillow’s exit
    (https://www.cnbc.com) (https://www.opendoor.com/w/partner/builder)
    Pretium Partners picks up 2,000 Zillow homes to kick off iBuying wind-down (https://therealdeal.com)Facebook-parent Meta will remove the ability to target ads based on sensitive categories
    (https://www.cnn.com)
    Google recommends placing videos on dedicated pages for maximum exposure (https://searchengineland.com)
    Advertising Spending Roars Back After Pandemic Pause (https://www.forbes.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 177: Are All Marketers Liars? appeared first on Online Sales and Marketing for Home Builders - DYC.

    • 39 min
    Ep 176: Winter Cleaning For Marketing

    Ep 176: Winter Cleaning For Marketing

    Market Proof Marketing · Winter Cleaning For Marketing
    Kevin Oakley, Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more.

    Story Time (3:42)Julie shares why builders need more written content about their communities and she shares the story of her husband writing a Press Release on a...fishing bucket and how that bucket has more content around it than some new home communities.
    Andrew discusses his friend’s influencer video around a master-planned community in Florida and how it can be used for inspiration and he talks about how failure is not a permanent condition.
    Kevin wants to remind people to push through “the dip” when creating new marketing content and why you should always look back with embarrassment (in a good way) when you progress with your creative content. Plus Kevin shares why non-automated follow up is needed for 55+ age-restricted community leads


    In the News (19:25)
    Zillow says it’s closing homebuying business, cutting 25% of workforce; earnings miss estimates (https://www.cnbc.com)Zillow Offers: What Went Wrong & What It Means For Home Builders (https://www.doyouconvert.com)Facebook, Citing Societal Concerns, Plans to Shut Down Facial Recognition System (https://about.fb.com/news)Google My Business now known as Google Business Profile as Google migrates features to Maps and Search (searchengineland.com)

    Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

    More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
    Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 176: Winter Cleaning For Marketing appeared first on Online Sales and Marketing for Home Builders - DYC.

    • 41 min
    Ep 175: Increasing Buyer Engagement With Photos with Gordon Henderson

    Ep 175: Increasing Buyer Engagement With Photos with Gordon Henderson

    Market Proof Marketing · Increasing Buyer Engagement With Photos with Gordon Henderson

    Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to cleaner job sites, and how to encourage buyers to share photos on social media platforms. 

    Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

    More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
    Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 175: Increasing Buyer Engagement With Photos with Gordon Henderson appeared first on Online Sales and Marketing for Home Builders - DYC.

    • 25 min
    Ep 174: The Home Builder Visual Content Series

    Ep 174: The Home Builder Visual Content Series

    Market Proof Marketing · The Home Builder Visual Content Series
    Andrew Peek, Jackie Lipinski, and Samantha Matlock share the exciting news of Do You Convert getting a brand-new website and the Home Builder Marketer Visual Content Series launching soon! They also discuss the news of Meta and Facebook, Zillow’s pause on purchasing new homes, and the helpful update to Instagram stories.

    Story Time (1:26)Jackie shares the exciting news of the launching of DYC’s new website, the first month of data from a new builder marketing partner launch, and why she's thankful she attended the Woman in Residential Construction event.Sam shares her new home shopping story in Colorado and how she ended up having a disappointing experience with a nonresponsive online sales team.
    Andrew’s neighbors are starting to sell the homes, and some of them are not realistic about their home prices.

    In the News (19:11)
    When Humanlike Chatbots Miss the Mark in Customer Service Interactions (ama.org)
    iBuying is Hard: Zillow Pauses New Purchases (mikedp.com)
    Lennar plans neighborhood of 3D-Printed Homes with Icon (builderonline.com)
    Facebook says it’s refocusing company on ‘serving young adults’ 45. Expect changes to Instagram to highlight Reels (theverge.com)
    Instagram now lets all users share links in Stories via Link Stickers (techcrunch.com)

    Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.

    More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.
    Subscribe on iTunes.  Follow on Spotify.  Listen On Stitcher.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 174: The Home Builder Visual Content Series appeared first on Online Sales and Marketing for Home Builders - DYC.

    • 40 min

Customer Reviews

5.0 out of 5
65 Ratings

65 Ratings

meme12321 ,

My go to podcast

I laughed, I cried, I lost 10 lbs, I highly recommend this product! Also very informative, though provoking, and up to date ideas.

Solrac575 ,

I learn something new every episode!

The podcast has great content in every episode. I’m either getting confirmation that I’m on the right track or I’m learning how to expand into new territory. I’ve listened to many podcast that share very little and constantly push to get hired. MPM actually shares strategies, wins and losses. Love it — it’s also nice to hear people who agree with my felling about TikTok 😂

MissOSC ,

Keeps me current!

Every week I look forward to hearing from the entire DYC crew, their take on current marketing and home building news and the wide variety of guests they have on! Always happy when I see a new pod released :)

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