Marketing 4 Business Scott Wilson

In this episode of the Marketing 4 Business Podcast, Scott chats with Sofia Wood about her fascinating transition from psychology to digital marketing. Sofia delves into the impact of human behaviour on crafting successful digital strategies and shares her experiences of driving growth for businesses through social media. She also answers the pressing question: Is Facebook Marketing Dead? 
This Marketing 4 Business Podcast episode is a must-listen for anyone looking to succeed in the dynamic world of digital marketing. Whether you're questioning the future of Facebook marketing or looking to enhance your brand's presence on LinkedIn, Sofia's real-world strategies and expert tips can help you boost your online visibility, build trust and increase engagement. 
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Sofia on LinkedIn here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action

In this episode of the Marketing for Business Podcast, Scott shares "3 Marketing Skills That Pay The Bills" for local businesses. He explores the value of a well-tuned Google Business Profile, the power of networking, and how to leverage social media effectively. Scott also explains the AIDA method for crafting engaging ads and emphasises the need to continue marketing even during economic downturns. 
This Marketing 4 Business Podcast episode is useful for anyone wanting to protect their business in any economic situation. The tips Scott shares are aimed at making your business more visible, building trust, and increasing sales. Use these strategies for clear growth and to get ahead in your local market.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action

In our latest episode of the Marketing 4 Business Podcast, Scott chats with Blue Hamel about his journey from his beginnings in Christchurch to becoming a significant person in the advertising field. We discuss Blue's mix of visual storytelling, and marketing skills, and look at how AI is changing the industry. We look at the creation of the world's first NFT tokenised gin brand, the importance of being genuine in branding, and the ways AI is changing business growth and creative tasks. 
As we explore Blue's experiences, from early internships to leading roles at top agencies, this episode offers helpful insights for professionals wanting to use AI and innovation in their marketing strategies. Use the practical tips shared in this Marketing 4 Business Podcast episode to stay up to date in the quickly changing world of modern marketing.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Follow Blue on LinkedIn here
Follow Blue Instagram here
Check out some of Blue’s creative work here
See below for ways to get in touch with us…
Follow the Marketing 4 Business Podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action

In this engaging episode of the Marketing for Business Podcast, Scott discusses how to recession-proof your marketing. He shares strategies for businesses to thrive during tough economic times, ranging from adopting a mobile-first approach to leveraging Google Business profiles and video content. Scott also highlights the potential of offline marketing and AI's role in boosting productivity, developing a robust brand strategy, and maintaining consistent cross-channel communication. 
This Marketing 4 Business Podcast episode is a must-listen for those seeking to protect their business during periods of economic uncertainty. Scott's insights can help guide your business to stay resilient in the face of a recession. 
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Owen Scott, co-owner of hi-tech marketing agency, Concentrate. The conversation explores Owen's career transition from marketing manager to business owner, highlighting key aspects like understanding customer needs, strategic market focus, the role of technology in business, and effective communication and sales systems. They discuss Concentrate's shift from a website-selling company to an all-inclusive sales systems provider. 
This episode not only provides an insight into Owen's professional journey but also offers a valuable understanding of the current digital marketing landscape. The conversation extends to the importance of social media, content strategy, the growing impact of AI in marketing, and understanding the Gartner hype cycle. This Marketing 4 Business Podcast episode is a must-listen for business owners and professionals aiming for sustainable growth amid market shifts and technological advancements.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Owen here
Check out Concentrate here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action
 

In this episode of the Marketing 4 Business Podcast, Scott discusses habit science and its impact on brand marketing, inspired by James Clear's book "Atomic Habits." Scott provides tips on enhancing user experience and personalising marketing efforts to create positive customer experiences and associations with your brand. 
By employing the habit-building strategies shared, businesses can enhance brand appeal and customer loyalty, fostering growth and success. This episode is ideal for business owners looking to boost their marketing strategies and create a loyal customer base through memorable brand experiences. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action