41 min
Marketing Across Cultures | Maria Twena B2B Marketing: Tomorrow's Best Practices... Today
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- Marketing
Maria Twena has always lived between two worlds.
As the child of first generation immigrants she was well aware that life at home was all about how to be a good member of the community, and how to contribute to the collective… while outside the home, she picked up on all the signals about the value of American individualism and self-reliance.
Today, Maria heads up the “Consumer X” practice at 9th Wonder, where she helps brands bridge that hybrid space between cultures. With warmth and empathy, she shares some key insights for marketers about how multi-lingual and multi-cultural marketing *really* works, why you might be missing these moments in your general marketing programs, and how to create experiences that speak to your audience in the ways that matter.
Maria Twena has always lived between two worlds.
As the child of first generation immigrants she was well aware that life at home was all about how to be a good member of the community, and how to contribute to the collective… while outside the home, she picked up on all the signals about the value of American individualism and self-reliance.
Today, Maria heads up the “Consumer X” practice at 9th Wonder, where she helps brands bridge that hybrid space between cultures. With warmth and empathy, she shares some key insights for marketers about how multi-lingual and multi-cultural marketing *really* works, why you might be missing these moments in your general marketing programs, and how to create experiences that speak to your audience in the ways that matter.
41 min