Marketing Automation Made Simple Jovana Vujnic

Hi again and thank you for tuning into Marketing Automation Made Simple Podcast.

This is your host Jovana from Bumperleads.com and I'm on a mission to simplify the world of marketing and automation for small business owners around the world, so they can save time, money and scale their businesses faster.



Today I'm excited to close off this season with a company that we've all grown up with. Everyone of us would've used their platform to kickstart our careers in digital marketing or if you're a business owner, who has a website, you would've seen their logo everywhere online and used their platform to automate your first marketing email.



My guest today is Adam Anger, who is the Chief Sales Officer and Head of International at Intuit Mailchimp.



Mailchimp is a brand that has inspired many of us and it continues to surprise us. With the recent acquisition by Intuit, Mailchimp will be expanding their offering to serve more small and mid-sized business by integrating with Intuit product suite. Think Quickbooks online and Mailchimp deep data integration. Exciting!



I've met Adam Anger here in Melbourne, Australia as they are also expanding offices globally and are looking to partner with more savvy digital marketers and help more small businesses thrive.



I'm excited to dive into this episode! Let's do this



Timestamp:

[00:01:22] Adam's Background and The Future of Mailchimp

[00:05:27] Email marketing and AI evolution with Intuit Product Suites

[00:10:02] Email marketing renaissance

[00:15:18] AI-powered customer segmentation

[00:16:22] Email marketing and Gen AI

[00:20:13] MailChimp's Global Expansion and Partnership program

[00:25:43] MailChimp's endless future



Intuit Mailchimp Event in London and Sydney is called From Here, To There and you can register here



Agencies looking to partner with Intuit Mailchimp?

Check out their Partner Program here to learn more



Connect with Adam Anger on LinkedIn here



Follow Intuit Mailchimp on LinkedIn here to learn more about their roadmap






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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.



P.S. Here are 4 ways we can help you grow your business:



1. Check out our socials for free marketing tips that you can implement in your business today:



Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads



2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/



3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com



4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations.

There are 10 things that we like to keep front and center when creating automations or working with clients.

And these are:




Work less, convert more
Simplicity
If you set it and forget it, you will regret it
If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval
Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL
If in doubt, always choose native
Amplify what's working
When things go wrong, go back to the start
Test, test, test, and test

Bonus:

10. Automate responsibly - Chris Davis from Automation Bridge

Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify.



Time Stamps



[00:00:58] The evolution of technology

[00:06:51] Always review automations for success

[00:08:17] Embracing creativity in work

[00:13:36] Amplify what's working

[00:16:04] Automate Responsibly



===================================



Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.



P.S. Here are 4 ways we can help you grow your business:



1. Check out our socials for free marketing tips that you can implement in your business today:



Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/



2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/



3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com



4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space?


Today's guest needs no introduction - Chris L. Davis is a great friend of mine who is a host of a popular podcast called ⁠All Systems Go! Podcast⁠.

Chris is also the Founder of AutomationBridge.com. In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builders, experts, and non-techie business owners alike.



Here's what we discuss:



[00:02:06] Segmentation explained in layman terms.

[00:10:22] What is a successful business segmentation.

[00:18:35] Using segmentation to amplify success.

[00:22:45] The impact of AI in marketing.

[00:25:04] AI in Marketing Automation Industry.

[00:30:14] Seth Godin's thoughts on AI

[00:34:03] Segmentation in marketing automation.

[00:37:15] Tags vs. Fields - which one is better for data gathering



Chris L. Davis Bio


Chris L. Davis is one of the most highly sought after marketing automation consultant and advisor in the industry. With a unique background in electrical engineering and leadership roles at major startups like Leadpages and ActiveCampaign, Chris has helped numerous startup companies raise a collective of over $157 million in capital. Combining his technical and marketing expertise, he developed a systematic approach to building automated marketing systems inside of businesses to maintain a lean operational footprint while experiencing enterprise level revenue scale. Passionate about empowering marketers, Chris created a membership community that serves as an ever-growing online resource, equipping digital marketers with the tools and techniques they need to automate the marketing of any business effectively.


You can follow Chris Davis on LinkedIn here - https://www.linkedin.com/in/businesschris/



To view the mentioned resource - click here.



===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.



P.S. Here are 4 ways we can help you grow your business:



1. Check out our socials for free marketing tips that you can implement in your business today:



Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/



2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/



3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com



4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hey, awesome listeners! In this podcast episode, Jovana teams up with Reid Robinson, the AI Product Guru at Zapier, to dive into the magic world of Automation and AI.

We are pumped to have Reid spill the beans on how Zapier is making businesses' lives way easier.

Reid dives deep into Zapier's powers – it's not just a tool, it's THE tool that can automate anything you dream up. They chat about Reid's journey, his gig as the AI lead product manager at Zapier, and how the platform has evolved into a game-changer.

Zapier's origin story pops up, dating back to 2011 when the tech scene looked quite different. Reid spills the deets on Zapier's recent glow-up, adding first-party tools like Tables and Interfaces to level up the automation game.

Reid shares the latest in Zapier's AI game with a new slick AI Zap Builder that lets you describe your workflows using simple, everyday language. No more techy headaches!

Tune in to learn what the future holds for Automations and AI as Reid shares his thoughts from Zapier's perspective and beyond.

Reid will be presenting at the ActiveCampaign's Leap Day Extravaganza Event! He'll be talking about how to use ChatGPT in automations. You definitely wanna be there – it's gonna be a blast!

This conversation is like your backstage pass to the evolution of Zapier and the super cool role AI plays in shaping the future of automation. Tune in, it's a wild ride! 🚀✨



This summary was made possible thanks to AI :)



About Reid Robinson


Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions and the OpenAI’s GPTs.  His eclectic career, fueled by curiosity, determination, and a healthy dose of professional schmoozing, started with making 120 cold calls a day sans computer, selling conference tickets. Since then, he’s established strategic partnerships at both Zapier and Hootsuite, co-founded and led cocoNFT to acquisition, and returned to Zapier to spearhead AI product management. Outside of work, Reid enjoys a heated game of Root or Clank, trying new restaurants, and traveling with his wife and their 2-year-old explorer-in-training.



Time stamp



[00:02:20] Reid's background - AI and NFT

[00:05:09] Marketing automation and AI

[00:09:39] Content generation with Zapier

[00:13:55] AI tools for email scraping

[00:18:57] Automation in business operations

[00:20:55] AI-generated code for users

[00:23:40] Exciting tech advancements discussed



You can follow Reid on



LinkedIn
https://www.linkedin.com/in/reidtrobinson/

X/Twitter
https://twitter.com/Reidoutloud_



===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.



P.S. Here are 4 ways we can help you grow your business:



1. Check out our socials for free marketing tips that you can implement in your business today:



Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/



2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/



3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com



4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Wondering how to spend an extra day in February?



"Make time for what matters"



This is the inspiration behind ActiveCampaign's Leap Day Extravaganza Event scheduled to run on the 29th of February over 29 hours!

On the Leap Day Extravaganza Virtual Event, the aim is to assist small business owners and marketers in saving time and increasing productivity through the use of technology, strategy, and process.

It will run for 29 hours on February 29th, starting at 8 a.m. Sydney time and ending at 6 p.m. Los Angeles time.

It's been a while since we had an event like this - I hope to see you there!



Tune into Spotify Father Time's Leap Day Mixtape Here



Timestamp:


00:00:24 - Leap Year: An Extra Day in February00:01:56 - The Quirkiness of Leap Years and Making Time00:03:30 - Utilizing Time Zones for a 29-Hour Event00:09:49 - Rand Fishkin's Chill Work Philosophy00:11:25 - Four-Day Work Week Discussion00:13:49 - Fractional CMOs and Time Management Research00:14:53 - Agency and Client Relationship Dynamics00:17:09 - Finding Work-Life Balance00:23:50 - Music and Time-Themed Spotify Mixtape00:25:15 - Beekeeping and Marketing
Here's where you can learn more about this event:

https://leapday.activecampaign.com/

#makemoretime


Facebook: https://www.facebook.com/activecampaign/ 

Instagram: https://www.instagram.com/activecampaign/

LinkedIn: https://linkedin.com/company/activecampaign

Threads: https://www.threads.net/@activecampaign

TikTok: https://tiktok.com/@activecampaign

X(Twitter): https://twitter.com/ActiveCampaign

YouTube: https://www.youtube.com/@ActiveCampaign



===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.



P.S. Here are 4 ways we can help you grow your business:



1. Check out our socials for free marketing tips that you can implement in your business today:



Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/



2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/



3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com



4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Welcome back to Marketing Automation Made Simple. In this episode, Milena and Jovana dive into the essential updates and trends for marketing automation in 2024.




Major Update Alert: Email service providers like Yahoo and Google are requiring updates to domain protocols, specifically DKIM (Domain Keys Identified Mail) and DMARC (Domain-Based Message Authentication, Reporting, and Conformance).


Action Required: Update your domain settings to ensure emails land in inboxes and not spam folders, protecting your domain reputation.




Review and Refresh: It's crucial to revisit how leads are nurtured. Consider the actions they take or don't take before purchasing your products or services.


Test Your Purchasing Process: Experience your store as a customer would. Ensure your nurturing emails and reminders are functioning as expected.




Regular Check-ups: Go through your automations, like abandoned cart sequences and welcome series, to ensure they're up-to-date and are delivering!


Content Authenticity: With AI-generated content on the rise, it's important to humanize your content to stand out.




Authenticity is Key: Google's new algorithm prioritizes authentic content, so focus on humanizing your brand across all channels.


AI Integration: Embrace AI tools like conversational forms and chatbots to enhance customer service and streamline processes.


Voice and Mind Control: Future tech may include voice instructions and even neural links for business operations.



As we navigate the fast-paced changes in technology, it's important to stay informed and adapt to new tools and trends.

Remember to update your email settings, review customer journeys, check automations, and stay authentic in your marketing efforts.

Let's make 2024 a year of growth and innovation in marketing automation!