Marketing Distilled Jonathan Gaby

How do marketers adjust to a new job? In this episode I share with you some personal news and share six tips and lessons for anyone who gets a new job.

People in new roles need to learn a lot!

Do not think your questions are dumb.

Learn from your mistakes.

Give yourself lots of grace, space, and patience.

Get organized.

Stay close to your supervisor and your team.


These tips will undoubtedly get you off on the right foot in your new career.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Distilled sits down with Sarah Panus, a content marketing expert, to talk about career and marketing content.

About Sarah:
Biography: Marketers and business leaders often lack the right people, skills or time to create content plans. Content expert & Certified StoryBrand Guide, Sarah Panus, helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get time back while confidently engaging new and existing customers with great content that drives business results.  It shouldn’t feel like you’re falling behind because you can’t figure out your content. Sarah understands how hard it is to juggle your demands. Her client roster includes big and small B2C & B2B brands including: Sleep Number, Starbucks, SHEFIT, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Western Green, Cox Communications, Alta Tech, King Technology, Christos Bridal, and numerous small businesses. She’s a content marketing strategy consultant, podcast host of Marketing With Empathy® (in top 5% of all marketing podcasts), Certified StoryBrand Guide, speaker, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Content Directors through her online courses, keynotes and workshops. Visit www.kindredspeak.com to learn more.
Show Notes

Get to know Sarah Panus (career, hobbies, the 360 view of Sarah)

Career: What are you the proudest of in your career?

Career: Tell us a story of when you made a mistake and what you learned from it?

Sarah is a Certified StoryBrand Guide. What is that and why did you get that certification? What was easiest about the course and what was most difficult?

What's the StoryBrand Framework? Why is story telling a good way to market a business?

In the Framework, where is it toughest to move the hero from one phase to the next? How can you make sure they don't change the channel?

What are two or three key things a brand gets wrong abour the StoryBrand framework?

How SB integrates into a content plan, beyond the typical sales funnel.

Lightning round of questions.


How to Connect with Sarah Panus
Website: www.kindredspeaks.com
LinkedIn: Sarah Panus
Instagram: Sarah Panus
Listen to Her Podcast
Marketing With Empathy®


Learn more about your ad choices. Visit megaphone.fm/adchoices

Introduction
If you're in business you know you need to market what you do or what you sell. Without sales of your product you won't make money or last long in your business. If you don't provide your services to clients or customers they won't experience the benefit that you provide. Most businesses are in the business of selling their products at a profit, or providing their services so that more people can experience the transformation you provide.
This sounds simple enough, but what I find is that most businesses don't think through how they will market themselves and grow their business. Business owners and managers often focus on the operations, products, or services they provide, but don't go far enough to work on the business's marketing plan. If they do, it's likely that they decide to have a website and a social media presence. That's it.
In this episode though, I'll guide you through a process to create a killer marketing strategy. This strategy can be used for a product or a service. At the end you'll be able to work through these steps for any aspect of your business. Ready to get started? Let's dig in!
How to Create a Killer Marketing Strategy

You begin with your business first, not your customer.

You know what your company's objective is.

You know your customer and how to talk to them.

You know how to execute your plan.

You know how to analyze the results and adjust.


Show Website:
Marketing Distilled
Follow the Show on Social Media:
Twitter
LinkedIn
Email the Show
info@marketingdistilled.net
Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Distilled interviews Colin Jeffries, VP of Marketing and Communication at Brightview Health.
About Colin Jeffries
In less than four years, Colin built the most sophisticated and efficient multi-channel in-house marketing and communications function in addiction treatment in the United States. He is an award-winning marketing executive who frequently speaks and writes on the follies of mainstream marketing methods. He is an inductee of the Hospital Marketing National Hall of Fame, one of Podcast Magazine's 40 Under 40, and was named Chief Marketing Officer of the Year in 2023 by the Cincinnati Business Courier. He leads marketing, communication, and innovation efforts for BrightView Health, co-hosts The Rethink Marketing Podcast, and serves in advisory roles for several organizations. He has his bachelor of business administration degree from the University of Cincinnati, Carl H. Linder College of Business, and the MBA from Indiana University's Kelley School of Business
Colin Jeffries is the Host of The Rethink Marketing Podcast and both Rethink Marketing and Marketing Distilled podcasts are members of the Marketing Podcasts Network.
Colin Discusses the Following
In this episode, we answer some of the following questions:

You had started out in the AEC Architecture, Engineering, and Construction industry, but now work in healthcare. Colin, tell us what led you to switch industries.

Uncovering why your organization is really better than the competition.

Why conventional marketing wisdom is probably backfiring for your organization and what to do about it (team hiring practices, web page  word count, bounce rate, segmentation, etc.)

Major learnings from trying to connect with an “impossible to reach” audience.

Major learnings from scaling a "marketing team of one" to a team of 10 within 4 years.

Lightning round of questions.


Connect with Colin
Connect with Colin Jeffries via LinkedIn, and subscribe to his podcast using the links below:
LinkedIn
The Rethink Marketing Podcast
Personal Website
Learn more about your ad choices. Visit megaphone.fm/adchoices

Twitter (X): @MKTGDistilled
LinkedIn: @MKTGDistilled
Have you ever stepped inside a business hoping to buy from them, only to discover you're just another transaction the staff had to deal with? I think we all have had that experience. I experience this nearly every time I go to a big-box store. I'm just a number, a transaction, and worse, a walking dollar sign as I navigate the aisles and shelves. As a consumer I'm sure you'll agree that this type of experience is less than ideal. How can you avoid this cold, soul-less, walking dollar sign approach to your  business?
That's the subject of this episode of Marketing Distilled, I'll cover personalization in marketing. I'll talk about what it is, how you can incorporate it into your business, what to avoid, and some examples of how I see companies do this well, and how companies have really messed up in their execution of being more personalized in their marketing.

What is personalization?
How Does Personalization Benefit me and my customers?
How to get started personalizing your marketing
How to Avoid the pitfalls of personalization
Conclusion
To conclude this episode, you've learned about the power of personalization in marketing. You've learned what it is, the benefits you have as a business, and the benefits you give your customers. You have an idea of what you need to do in your business to start if you haven't already. Finally, you have a cautionary tale on the pitfalls of personalization.
References
What Is Personalized Marketing? | Mailchimp
What is personalization? | McKinsey
The Power Of Personalization In Marketing | by Taylor Wilson | Medium
How Companies Learn Your Secrets - The New York Times
Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Distilled opens up their virtual mailbag and answers a question from Jeff Parrott, owner of a debt collection company.
He asks, "how do I market an unsexy or unglamorous brand or business?"
On the show you'll learn:



How to reframe ones thinking about unsexy or unglamorous brands



Discover the features, benefits, and emotions of a business



A sampling of frameworks that someone can use




Finally, after a short commercial break, our Master Distiller, Jonathan Gaby, gives some actionable tips and ideas on how to put into practice some of the theory behind the marketing challenge, including websites, social media, and email marketing.
Learn more about your ad choices. Visit megaphone.fm/adchoices