70 episodes

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

Marketing for Humans Christina Frei

    • Business
    • 5.0 • 16 Ratings

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

    Humane Marketing is a Movement: Sarah Santacroce

    Humane Marketing is a Movement: Sarah Santacroce

    Marketing for Humans, Bringing the Human Back into Marketing.  Christina Frei is a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. She helps you become the compelling expert of your field, so you can get great clients by being you.

    Sarah Santacroce:
    Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

    As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

    Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

    Sarah's Links:
    My visit to Sarah's Humane Marketing show.

    Grow Your Business without Social Media  Workshop

    Sarah Santacroce's Website

    Sarah's YouTube Channel
    Sarah's Twitter Feed
    Sarah's Freebie: The One-Page Marketing Plan - Humane Marketing

    Make Facebook One Click Safer

    The Books Sarah Mentioned:
    The Membership Economy by Robbie Kellman Baxter
    The Art of Gathering by Priya Parker
    The Book of Beautiful Questions by Warren Berger

    Discover your Innate Marketing Genius type here. 

    • 47 min
    How to Get the Most Out of Your Web Designer with Maureen Ciaccio

    How to Get the Most Out of Your Web Designer with Maureen Ciaccio

    Hiring a web designer is an investment and I want you to feel confident when you do this. Maureen Ciaccio, a web developer and designer in Marlborough, MA, is here to help. She outlines exactly what you need to get the biggest bang for your website dollar. She also addresses why it matters and some of the pitfalls clients encounter along the way.   She’s the perfect person to address this because she’s been creating websites since 2011and has a long track record in the ad and marketing industries.

    Maureen Ciaccio's website

    • 41 min
    How to Be Strategic on LinkedIn and Facebook with Kristi Mitchell

    How to Be Strategic on LinkedIn and Facebook with Kristi Mitchell

    Today I am joined by Kristi Mitchell, a digital marketing expert in upstate New York.  Kristi brings calm and sanity to your social media and other digital marketing.  In our conversation, Kristi helps us think strategically about being on social media, and she emphasizes the importance of engaging not just posting.  She also tells us why research is so helpful in your digital marketing. She finally touches on how to make your funnel effective.  Working on a  funnel? Wondering how to be more intentional and strategic on LinkedIn and Facebook? Listen on, my friend.

    Kristi Mitchell's Website

    Discover your Marketing Archetype
    Visit Innate Marketing Genius to find out more.
    Purchase The Generosity Practice Book. 

    • 33 min
    3 Mistakes We Make When Creating an Offer with Lexie Sparrow

    3 Mistakes We Make When Creating an Offer with Lexie Sparrow

    Today I am joined by Lexie Sparrow,  a business coach who leads with Human Design.  Like myself, Lexie makes sure your business reflects your strengths.  Today’s chat is  specifically about developing your offer.  She touches on the 3 biggest mistakes new service providers make when creating their offer/services and 5 places to promote your new offer for easier sales when you’re a new service provider.   Let’s get the scoop from Lexie.

    Lexie Sparrow's Website

    Discover your Marketing Archetype
    Visit Innate Marketing Genius to find out more.
    Purchase The Generosity Practice Book. 

    • 29 min
    Using Swag the Right Way for Your Clients with Gina Ahtof

    Using Swag the Right Way for Your Clients with Gina Ahtof

    Today I am joined by Gina Ahtof, promotional items queen based in Metrowest Massachusetts.   Gina owns Promo Print Plus, a promotions and design company that helps you stay top of mind with your clients.  Let me assure you we are not going to talk about how to buy tons of swag so that your client sees your logo all the time. It’s way more thoughtful and nuanced than that.  In this episode, Gina offers an alternative to business cards, a creative way to use QR codes on stickers, and reasons to give someone a great pen.  We also addressed sustainability, which I think of when imagine lots of plastic pens sailing out into the world. Gina speaks to that.  So let’s learn how to treat your clients well using strategically chosen promotional products.

    Gina's Website - Promo Print Plus

    Discover your Marketing Archetype
    Visit Innate Marketing Genius to find out more.
    Purchase The Generosity Practice Book. 

    • 32 min
    How to be Grounded and Authentic on Instagram with Shannon Giordano

    How to be Grounded and Authentic on Instagram with Shannon Giordano

    Shannon Giordano will tell you she’s not a digital native but she loves social media when it’s used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online.  Her  goal is to get the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of.

    We discussed:
    How to get clients on Instagram
    How to build trust on Instagram
    What makes a Facebook group actually work
    What to do about all the negative impacts of social media
    Examples of what works for all of this

    Shannon's Website: Serendipity Social Media

    Discover your Marketing Archetype
    Visit Innate Marketing Genius to find out more.
    Purchase The Generosity Practice Book. 

    • 37 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Mike Trugman ,

Marketing and Business made Human

In my experience, marketing and sales can be loaded words that hold many of us back from getting started on our hearts desires. Christina’s show demonstrates how so many leaders are creating incredible businesses by…wait for it…being themselves! What a thought!

This podcast and Christina’s business help deepen awareness around who we are and how to show up fully as ourselves. At the end of the day, this is what sustainably generates.

Thanks for the wonderful information, Christina!

Kc Rossi | Business Coach ,

Refreshing + Fun

I love Christina's style! She's warm, authentic, and generous. Helping entrepreneurs zone in on their innate marketing genius is brilliant and so needed. It was great being a guest on the show and I look forward to more interactions with this bright light.

sroederangeles ,

Collaboration creates opportunities

Thank you for facilitating these episodes and allowing like minded professionals to collaborate and provide insights to help other businesses in the industry to grow. There is plenty of opportunity out there across all industries. Your approach to clarifying your marketing message can add tremendous focus and results to any business!!!

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